postgraduate certificate Business Models and Use Cases in the Metaverse

Traditional marketing in Web 3.0 has disappeared to make way for new sales formulas that offer an experience. Like the gaming industry, companies that intervene with advertising in cyberspace seek to generate an experience for the buyer in this case. The idea is that the user spends as much time as possible on the website. In fact, in many multinational fashion companies, the Internet user can already try the look they are interested in via a photograph or the live image itself thanks to AI. This is the reason why organizations are forced to rely on professionals who are proficient in new Metaverse technology. TECH responds to the qualification of computer scientists with this 100% online program. A qualification that explores virtual environments and the management of companies in it in order to improve the skills of specialists.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of information technology”

Description

With this course you will broaden your understanding of future business in the Metaverse and anticipate trends in just 6 weeks"

AI and Big Data are just some of the tools that have exponentially driven the integration of brands and companies in cyberspace. The new advertising is just around the corner and applies strategies to capture the user with greater expectations using virtual spaces and new communication channels. It is an opportunity to strengthen the link between the real world and the virtual world and, above all, to bring unique shopping experiences to every household. User interaction with products is one of the strengths that new technologies have incorporated in the Metaverse, which has also broken down geographical barriers and welcomes more buyers worldwide, regardless of their situation.

For this reason and in response to the strong demand of the market in general, TECHhas designed a degree designed for computer scientists and other professionals interested in the development of marketing and advertising in the virtual world. By taking this program, students will be able to develop business models in the Metaverse across different sectors and industries, enhance brands in this new digital context and face the digital limitations of some companies.

All this will be possible through a 100% online modality that allows study to be adapted to the personal and professional needs of the students. In addition, the Relearning learning method guarantees the assimilation of the contents in a gradual way, in order to exempt students from long hours of memorization through audiovisual materials in different formats and with additional contents that make the subject dynamic.

identify new methods of education through e-learning about the Metaverse, thanks to TECH”

This postgraduate certificate in Business Models and Use Cases in the Metaverse contains the most complete and up-to-date program on the market. The most important features include:

Up-to-date case studies provided by experts in the Metaverse, Blockchain and Web 3.0
The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

With this 100% online qualification, you can enjoy your daily life and continue to grow in your current role whilst learning”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, students will be assisted by an innovative, interactive video system created by renowned and experienced experts.

Expand your skills in IT development so that you can enhance the presence of brands in cyberspace"

Delve into the benefits and challenges companies face in integrating into the Metaverse and respond with the best solutions"

Objectives

This postgraduate certificate in Business Models and Use Cases in the Metaverse aims to expand and update Computer Science graduates’ knowledge and understanding of the field, to turun them into experts in the possibilities of commerce in cyberspace. In turn, the program explores the impact of companies integrating into the Metaverse and how the marketing process has changed by merging the virtual and real worlds. In this way, students will acquire the necessary concepts to get up-to-date with the new methods of communication in marketing and advertising to meet the demands of today's industry.

Get educated now on a booming trend that foresees a great digital leap in companies wanting to approach the most powerful form of modern Marketing"

General Objectives

Generate specialized knowledge on Web 3.0
Examine each of the components that make up a Metaverse
Develop a Metaverse from the available tools and components
Analyze the importance of Blockchain as a data governance model
Justify the connection of Blockchain with the present and future of the Metaverse
Discover case studies and the impact of decentralized finance in our present and future world
Analyze the video game industry's evolution and the first primitive examples of Metaverses
Delve into classic business models, the general state of the industry and the creation of the GameFi concept
Establish synergies between eSports and other gaming industry ecosystems with respect to the current Metaverse
Develop new skills that allow students to identify business opportunities in the different media of the metaverse
Identify and promote all possible monetization avenues within the Metaverse
Delve into the Metaverse experience from a different perspective, being able to understand how all this potential development affects us and answer all the questions of its application in the medium to long term
Make the Metaverse part of our daily life to be able to make the most of it in all its areas
Prepare ourselves for all the changes that the Metaverse poses for the future and know how it can affect our life, business or the way we interact with others

Specific Objectives

Develop business capacity in the Metaverse in different sectors and industries
Analyze different social impact actions replicable in the real world
Determine new ways of education through e-learning in the Metaverse
Promote brands with their presence in the Metaverse
Justify why Business to Avatar is the leading business model for brands
Establish the advantages and challenges faced by brands to promote themselves in the Metaverse
Analyze business models applied to real cases in the Metaverse

Join now and set yourself apart from other professionals with a Metaverse-oriented qualification that will give you all the keys to apply them in practice"

Postgraduate Certificate in Business Models and Use Cases in the Metaverse.

Business models and use cases are analysis and planning tools used in the design and development of applications in the metaverse. They are essential to help understand how to generate revenue and how users interact with the services or products offered in the metaverse. The business model focuses on how to generate revenue and profit from the products or services offered in the metaverse. The goal is to create a sustainable and profitable business plan, with strategies for obtaining a user base, pricing, and how to maximize the value of additional services and services.

The application of these models in the metaverse is done through various techniques such as modeling, simulation, and prototyping to develop scenarios and analyze the business implications. A concrete example could be the development of an e-commerce product sales business, in which a business model was designed based on the online store, where users can buy products and services in an interactive environment and the user experience is similar to that of a physical store. Through the use case we identify the needs, interests and behaviors of users and the key moments in which users can interact with the application. In TECH Global University we have this university program designed to provide expertise in business models and use cases in the metaverse, understood as a virtual universe online allows interaction and the creation of virtual worlds by users. It is a program that focuses on providing specialized training in introduction to the metaverse, business models in the metaverse, use cases in the metaverse, market analysis and trends, digital marketing and monetization strategies. It is an excellent option for those who wish to acquire specialized skills and develop a successful career in this field.