With this postgraduate certificate, you will be able to attract as many users as possible to your applications, therefore increasing your income"

The first impression is what counts. Therefore, this postgraduate certificate aims to boost the creation of attractive Android mobile applications, following the style line of your brand and your own company. And, of course, communicate the real value of your application and why it is effective. Mobile applications are powerful marketing tools because they help any type of company to grow in a comprehensive way, enhancing each of its business areas: acquisition of new customers, loyalty, experience and promotion.

Therefore, during the course of this program, students will develop the necessary skills to combine prototyping and wireframing techniques with user research, production start-up, the construction process and experience design, as well as with new disruptive technologies such as Artificial Intelligence and the Internet of Things. All this by applying methodologies such as Design Thinking, which allows working in a new, more dynamic and user-centered environment.

It is, therefore, a 100% online postgraduate certificate that provides the student with the ease of being able to study it comfortably, wherever and whenever they want. All you need is a device with internet access to take your career one step further. In just 6 weeks you will acquire the necessary skills to position your application among the most downloaded of its kind thanks to a proper marketing strategy, building living designs that grow thanks to feedback  and behavior monitoring. 

Learn how to work with a focus on best practices in CX, UX and UI by analyzing the user interface in your application"

This postgraduate certificate in Android Application Marketing contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in Android Application Development
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions for experts and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Analyze the success of your applications and adjust your spending for better results in the future by observing data and trends in customer behavior"

The program’s teaching staff includes professionals in the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive knowledge programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Work in a new, more dynamic and user-centered environment by applying methodologies such as Design Thinking"

Maximize the Customer Experience in your applications by taking advantage of the rise of Artificial Intelligence"

The main goal of this postgraduate certificate in Android Application Marketing is to prepare the computer scientist to integrate all the new knowledge provided by this degree in their applications. Thus, at the end of the program, the professional will be able to develop an overall strategy by understanding the different ways in which they can promote its application. This applies to all experts, regardless of the budget and target audience of the application.

Know, thanks to this postgraduate certificate, the users you want to attract and the in-app actions you want them to complete” 

General Objectives

• Determine the appropriate context for the explosion of user-based design culture in recent decades
• Examine, in the application design process, the creation of a differential  User Experience that allows users to achieve their objectives and generate a bond with the product and the brand
• Analyze the importance of the user interface of an app or mobile web and how to capture the data needed to understand user satisfaction 
• Evaluate the fundamental toolset in a corporate CX team

Specific Objectives

• Analyze new user-centric methodologies
• Determine how Artificial Intelligence has taken CX to the next level
• Establish the importance of accessibility and mobility
• Develop state-of-the-art session and behavioral analytics techniques
• Specify micro-personalization objectives during the user journey
• Compile new methodologies for a changing and lively environment
• Propose prototyping techniques

Your applications will have a great acceptance among users thanks to this postgraduate certificate in Android Application Marketing"