TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The contents of this Postgraduate certificate in Strategic Management Through Data Analytics have been carefully designed by leading international experts in this field. Therefore, this program has been structured in 1 specialized module that will allow the student to delve into issues such as the advantages of the application of digital marketing, the relationship of the customer life cycle with digital marketing or the management of personal data and anonymization, among others. 

You won't find better content than this to improve your management skills through data analytics"  

Syllabus

The Postgraduate certificate in Strategic Management Through Data Analytics of TECH not only contains advanced knowledge in data analysis in the business environment. It also provides the professional with leadership skills to lead an organization successfully. 

In this way, throughout 150 hours of learning, the professional will be able to delve into aspects such as the applications of big data in the field of business, digital marketing planning or dashboard creation software. 

All of this is based on a 100% online teaching methodology that adapts to the student's professional circumstances, allowing them to study when and how they want. Likewise, students will have at their disposal multimedia materials of the highest pedagogical rigor, such as videos, case studies, master classes and interactive summaries. 

With this program, therefore, the professional will be prepared to face all the present and future challenges of the business world, which is currently in a complex situation due to the global situation. 

This Postgraduate certificate takes place over 6 weeks and it consists of 1 module: 

Module 1. Strategic Management Through Data Analytics

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Strategic Management Through Data Analytics completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.. 

Module 1. Operations Management 

1.1. Business and big data

1.1.1 The Business and big data
1.1.2 Value
1.1.3 Valuable projects

1.2. Advantages of Digital Marketing

1.2.1 Digital Marketing
1.2.2 Advantages of the application of digital marketing

1.3. Digital marketing planning

1.3.1 Campaigns
1.3.2 Drive and redemption
1.3.3 Digital marketing strategy options
1.3.4 Education

1.4. Implementation of digital marketing

1.4.1 Relationship of customer lifecycle to digital marketing
1.4.2 Websites
1.4.3 Data Science

1.5. Life Cycle

1.5.1 Customer Journey
1.5.2 Campaigns and life cycle
1.5.3 KPI de campañas

1.6. Campaigns and data

1.6.1 Datawarehouse and Datalab
1.6.2 Tools for forming campaigns
1.6.3 Operation techniques

1.7. Personal data in digital marketing

1.7.1 Personal data management and anonymization
1.7.2 Robinson
1.7.3 Types of exclusions

1.8. Dashboard

1.8.1 Indicators
1.8.2 Receptors
1.8.3 Dashboard creation software
1.8.4 Conclusions

1.9. Analysis and insights

1.9.1 360º Customer
1.9.2 Analysis and strategy
1.9.3 Data Science

1.10.    Real Uses

1.10.1 Cross-selling and up-selling of new services
1.10.2 Propensity-based models
1.10.3 Models based on risk scoring
1.10.4 Predictive Models
1.10.5 Examples of image processing

TECH's teaching method is unique and adapts to your professional and personal circumstances"