TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The content of this Postgraduate certificate in Creativity in Communication has been developed taking into account the needs of the student to succeed in the creative process in the communications sector. In this way, the professionals exploit their potential, following the latest trends and developing the capabilities of a creative role. They will master the key aspects to carry out these functions in different formats and for different media, through quality content structured in a module that will take their learning to the highest level

By identifying the fundamental principles of human creativity, you will know how to apply them correctly in the manifestations of persuasive communication, something you will learn by taking this program" 

Syllabus

The Postgraduate certificate in Creativity in Communication of TECH Global University is an intensive program that prepares the student in the field of creative communication

Through this complete Postgraduate certificate, the students will acquire the necessary knowledge to advance in this professional field, favoring the development of managerial competencies that will allow them to make decisions in uncertain and competitive environments, facing the business challenges that the scenario presents

Throughout 150 hours of preparation, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations, which will position the professional's profile

In this way, the Postgraduate certificate focuses on two fundamental aspects of creativity applied to communication, in different formats, whose purpose is to get the message across, through a curriculum designed to specialize professionals in the business environment and orient them towards this sector from a strategic, international and innovative perspective

For all these reasons, this program is designed for students, focused on their professional improvement, preparing them to achieve excellence in a field focused on results that requires high doses of imagination, with innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide them with the skills to develop successfully in this environment

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Creativity in Communication

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers you the possibility of taking this Postgraduate certificate in Creativity in Communication completely online. Throughout the 6 weeks of this program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time

Module 1. Creativity in Communication

1.1. To Create is to Think  

1.1.1. The Art of Thinking  
1.1.2. Creative Thinking and Creativity  
1.1.3. Thought and Brain  
1.1.4. The Lines of Research on Creativity: Systematization  

1.2. Nature of the Creative Process  

1.2.1. Nature of Creativity  
1.2.2. The Notion of Creativity: Creation and Creativity  
1.2.3. The Creation of Ideas for Persuasive Communication  
1.2.4. Nature of the Creative Process in Advertising  

1.3. The Invention  

1.3.1. Evolution and Historical Analysis of the Creation Process  
1.3.2. Nature of the Classical Canon of the Invention  
1.3.3. The Classical View of Inspiration in the Origin of Ideas  
1.3.4. Invention, Inspiration, Persuasion  

1.4. Rhetoric and Persuasive Communication  

1.4.1. Rhetoric and Advertising  
1.4.2. The Rhetorical Parts of Persuasive Communication  
1.4.3. Rhetorical Figures
1.4.4. Rhetorical Laws and Functions of Advertising Language  

1.5. Creative Behavior and Personality  

1.5.1. Creativity as a Personal Characteristic, as a Product and as a Process  
1.5.2. Creative Behavior and Motivation  
1.5.3. Perception and Creative Thinking  
1.5.4. Elements of Creativity  

1.6. Creative Skills and Abilities  

1.6.1. Thinking Systems and Models of Creative Intelligence  
1.6.2. Three-Dimensional Model of the Structure of the Intellect According to Guilford  
1.6.3. Interaction Between Factors and Intellectual Capabilities  
1.6.4. Creative Skills  
1.6.5. Creative Capabilities  

1.7. The Phases of the Creative Process  

1.7.1. Creativity as a Process  
1.7.2. The Phases of the Creative Process  
1.7.3. The Phases of the Creative Process in Advertising  

1.8. Troubleshooting  

1.8.1. Creativity and Problem Solving  
1.8.2. Perceptual Blocks and Emotional Blocks 
1.8.3. Methodology of Invention: Creative Programs and Methods  

1.9. The Methods of Creative Thinking  

1.9.1.  Brainstorming as a Model for the Creation of Ideas  
1.9.2. Vertical Thinking and Lateral Thinking  
1.9.3. Methodology of Invention: Creative Programs and Methods 

1.10. Creativity and Advertising Communication  

1.10.1. The Creative Process as a Specific Product of Advertising Communication  
1.10.2. Nature of the Creative Process in Advertising: Creativity and the Creative Advertising Process 
1.10.3. Methodological Principles and Effects of Advertising Creation  
1.10.4. Advertising Creation: From Problem to Solution  
1.10.5. Creativity and Persuasive Communication

You will analyze creativity as a personal characteristic, as a product and as a process, an innovative approach with which you will see things differently"