Get to know the new scenarios that help to promote excellent healthcare management and position yourself as a high-level nursing professional to lead a hospital towards excellence”

Managing a hospital or health center is a complex task and requires responsible professionals, since the organization and management of the center's human, material and economic resources will depend on them. For this reason, it is essential to have leadership, communication, sensitivity and social responsibility skills. Characteristics that, as nurses, are developed throughout their professional career.

In this sense, a program has been developed focused on meeting the needs of future graduates to face a managerial position. For this reason, and following the strategies outlined in the Leadership Competencies for Healthcare Services Managers, (a document produced by a distinguished group of the International Hospital Federation), it will be possible to carry out a practical problem-based teaching of this work.

As the program progresses, nursing professionals will be able to describe, compare and interpret characteristics and operating data of the different health models and systems. Likewise, they will be able to understand, interpret, transmit and apply regulatory norms of the activities and functions of health professionals regarding Clinical Management according to the legal framework of the health sector.

Furthermore, it is a 100% online Postgraduate Certificate that provides students with comfortable study and ease, wherever and whenever they want it. All you need is a device with internet access to take your career one step further. A format that is in line with the present and that has all the guarantees to position professional nurses in a highly demanded sector.

You will learn to carry out an economic analysis of the functioning of health institutions and the economic behavior of the agents involved in health systems"

This advanced master’s degree MBA in Senior Hospital and Health Service Management for Nursing contains the most complete and up-to-date scientific program on the market. The most important features include:

• The latest technology in e-learning software
• The teaching system, especially visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and retraining systems
• Self-regulated learning: full compatibility with other occupations
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

Develop the methodological and instrumental skills to adequately use the different health information systems in the management and administration decisions of clinical units”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow professionals to learn in a contextual and situated learning environment, i.e., a simulated environment that will provide immersive education programmed to prepare 
in real situations.

The design of this program focuses on Problem-Based Learning, by means of which professionals must try to solve the different professional practice situations that are presented to them throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.    

Develop methodological and instrumental skills in epidemiological research and assessment of health centers, services, technologies and programs"

Understand, interpret and appropriately apply the most appropriate tools in each context for clinical assessment and decision-making"

Hospital management requires a focused and high-level professional. In this sense, the program for the advanced master’s degree MBA in Senior Hospital and Health Service Management for Nursing will enable students to understand, interpret, transmit and apply regulatory standards for the activities and functions of health professionals in the field of Clinical Management in accordance with the legal framework of the health sector. After completing the syllabus, you will be able to strengthen your managerial skills and abilities, along with critical thinking that will allow you to make decisions following an impartial and fair value judgment.

Analyze the theories and models on the organization and functioning of Health Systems and enhance your prospects for the management of a hospital"

General Objectives

• Define the latest trends and developments in business management
• Build a plan for the development and improvement of personal and managerial skills
• Develop strategies to carry out decision-making in a complex and unstable environment
• Develop the ability to detect, analyze and solve and problem solving
• Develop the skills required to manage business activities strategically
• Explain the company from a global point of view, as well as the responsibility developed by each area of the company
• Design innovative strategies and policies to improve management and business efficiency
• Formulate and implement growth strategies that adapt the company to changes in the national and international environment
• Analyze the theories and models regarding the organization and functioning of Healthcare Systems, focusing on their political, social, legal, economic and organizational structure
• Improve knowledge and professional skills in health management from a Clinical Management perspective, while becoming familiar with the practical methodological tools that apply to the critical areas of both institutional and everyday health management
• Approach Clinical Management from the criteria of efficacy, efficiency, effectiveness, equity, performance and profitability and the solution of problems through the adequate use of information systems
• Demonstrate and assess advanced initiatives and experiences in Clinical and Health Management
• Train professionals to uses basic skills to improve their problem solving and decision making in daily Clinical and Healthcare Management

Specific Objectives

Module 1. Leadership, Ethics, and CSR

• Define the latest trends in business management, taking into account the globalized environment that governs senior management criteria
• Develop the key leadership skills that should define working professionals

Module 2. Strategic Direction and Executive Management 

• Follow the sustainability criteria set by international standards when developing a business plan
• Develop strategies to carry out decision-making in a complex and unstable environment 
• Create corporate strategies that set the script for the company to follow in order to be more competitive and achieve its own objectives 

Module 3. People and Talent Management 

• Develop the skills required to manage business activities strategically 
• Design innovative strategies and policies to improve management and business efficiency 
• Understand the best way to manage the company's human resources, getting greater performance from employees that, in turn, increases the company's profits
• Acquire the communication skills that a business leader needs in order to ensure that their message is heard and understood by the members of their community 

Module 4. Economic and Financial Management 

• Understand the economic environment in which the company operates and develop appropriate strategies to anticipate changes 
• Be able to manage the company’s economic and financial plan

Module 5. Operations and Logistics Management  

• Understand the logistic operations that are necessary in the business environment, so as to manage them appropriately
• Identify the monitoring protocols for all the company's operational processes

Module 6. Information Systems Management  

• Be able to apply information and communication technologies to the different areas within a company
• Perform a complete update of the processes and bring them into the technological field 
• Identify tools for the company's personal growth first hand

Module 7. Commercial Management, Marketing, and Corporate Communication  

• Carry out the marketing strategy that allows us to make our product known to our potential clients and to generate a suitable image of our company
• Carry out different advertising campaigns that intensify the growth of the company to be worked on

Module 8. Innovation and Project Management 

• Be able to develop all the phases of a business idea: design, feasibility plan, execution, monitoring
• Create innovative strategies in line with our projects

Module 9. Planning and control of health organizations

• Describe, compare and interpret characteristics and performance data of different health models and systems 
• Apply the essential concepts and methods of planning, organization and management of health institutions 
• Explore the care and health division in the interdisciplinary team and learn about new challenges in the healthcare sector 
• Learn about the different professionals in the Health System, and their day-to-day interactions
• Explore the concept of sustainability in Public Healthcare and the factors that contribute to it or detract from it
• Describe the conflicts of interest that exist between the different professionals of the health care system

Module 10. Health Systems and Policies 

• Describe the Main Health System Models
• Know and differentiate the entities and professionals in the healthcare system, as well as the established forms of health financing
• Understand the right to health care and know about the portfolio of basic and complementary services
• Define user co-payment and financing, as well as the consequences of its use
• Integrate new information technologies to drive transformation of health systems

Module 11. Medical and Welfare Management Department in the Health System 

• Describe how to achieve the aforementioned transformation of the healthcare system and of the current healthcare model, to ensure excellent care that is sustainability in the medium to long term 
• Overcome care fragmentation with more integrated care, not only between primary care and hospitals, but also between hospitals and social services 
• Develop mechanisms for effective patient participation in the healthcare system 
• Integrate ICT as a fundamental driver of transformation, which supports a clinical information sharing strategy 

Module 12. Clinical Management 

• Facilitate the necessary coordination between units and patient monitoring 
• Make this a clear management priority because, if properly developed, it is the basis for true continuous quality improvement 
• Get to know and understand the models and key features of Interhospital Clinical Management Units 
• Get to know the characteristics of the Interhospital Clinical Management Units 
• Understand the importance of leadership and organizational profile in the Interhospital Clinical Management Units 
• Identify patient needs 
• Know the fundamentals of human resources management 
• Know how processes are organized in the Interhospital Clinical Management Units: Learn about the control panel Identify and integrate synergies 
• Know how to implement management by objectives and a vision for improvement

Module 13. Chronicity and Telemedicine Management 

• Explore the definition and origins of telemedicine, its evolution over the years and the different types of telemedicine that are currently available 
• Know the key considerations when introducing telemedicine projects into healthcare organization, studying both the aspects most valued by patients and those that can guarantee success in the implementation of a telemedicine project 
• Examine examples of telemedicine services currently in place around the world, with a final reflection on the advantages and risks that may be involved in the large-scale implementation of a healthcare system that knows no geographical boundaries 

Module 14. People and Talent Management 

• Learn the key concepts of people assessment, talent development and organizational culture, which will lead to improved performance
• Implement evaluation systems, develop empowerment skills and commit to improving the organizational culture 

Module 15. Management and Economic Assessment 

• Understand, interpret, transmit and apply regulatory norms for the activities and functions of health professionals in Clinical Management, in accordance with the legal framework of the health sector 
• Recognize and know how to apply and interpret health law in order to contextualize clinical practice in terms of professional and social responsibility, as well as the ethical aspects associated with health care 
• Carry out an economic analysis of the functioning of health institutions and the economic behavior of the agents involved in health systems 
• Apply the fundamental concepts of economic evaluation techniques and tools applied in management practice within health systems
• Determine the techniques, styles and methods for defining, guiding and leading professional-talent management policies in health institutions
• Recognize, apply and know how to evaluate the usefulness in the clinical context of the different management tools that can be applied to the context of healthcare practice 

Module 16. Quality Management 

• Develop the ability to analyze different health benefits 
• Lead patient quality and safety systems, applied to the context of Clinical Management units
• Develop methodological and instrumental skills in epidemiological research and the assessment of centers, services, technologies and the health programs 
• Apply health accreditation approaches to different types of organizations and health centers 
• Develop methodological and instrumental skills to adequately use the different health information systems in the management decisions of the clinical units 
• Understand, interpret and appropriately apply the most suitable tools for clinical assessment and decision making in each situation 
• Design and lead improvement, innovation and transformation processes in the units, services and centers 

Module 17. Management by Process Lean Healthcare 

• Study what a process is, how it is managed and how to implement process management in an organization 
• Study process improvement 
• Study different ways of defining "how" processes are carried out 

Module 18. Competency Management 

• Define the concept of skills from different perspectives 
• Develop a performance appraisal procedure and a plan to implement it 
• Learn how to provide professional feedback to improve performance, self-assessment and enhance results
• Apply methods to improve performance through intrinsic and extrinsic motivation 
• Learn about communicative strategies, putting different techniques into use 

Module 19. Patient Security 

• Describe the background and current status of patient safety in the healthcare system
• Accurately identify patients using track and trace systems
• Define the risk of infections associated with nursing, as well as venous access care and fall hazards 
• Review the definition and classification of nosocomial infection
• Establish nursing care plan for hospital-acquired infection through various surveillance activities and written protocols and procedures

Module 20. Quality Accreditation in Healthcare 

• Understand the role of accreditation for healthcare quality assurance programs 
• Reviewing the history of quality accreditation in health care 
• Know the criteria of the excellence models and the render logic scheme 
• Learn to integrate the standards used as a basis for certification, as well as any major theoretical and practical conflicts

Module 21. Leadership Management 

• Describe the concept of leadership and establish the steps to follow for success, as well as the qualities and actions of a leader 
• Study the seven habits common to successful people and leaders 
• Review intrinsic and extrinsic motivation to establish the differences between motivation, satisfaction and the different theories relating to them 
• Learn to evaluate whether tasks can be delegated and recognize non-delegable functions 

Module 22. Change, Decision-Making and Time Management 

• Identify, understand and integrate managerial skills into daily health management procedures
• Manage scientific databases for carrying out reviews and bibliographic searches of scientific studies 
• Conduct a critical and in-depth study on the complexity and chronicity of care and assistance in the health system 
• Communicate result findings after having analyzed, evaluated, and synthesized the data 

Module 23. Internal Communication in Management 

• Know the fundamentals of communications theory
• Know and identify the obstacles to effective internal communication within the healthcare organization
• Appreciate the importance of internal transparency within the organization
• Identify the keys to good face-to-face verbal communication with professionals 
• Learn how to make the most of technological tools and manage them efficiently
• Know the basic techniques for non-verbal Communication
• Appropriately evaluate the use of the meeting as an element of internal communication and participation within the healthcare organization 
• Know the keys to the efficient use of meetings as a resource 
• Identify the basic features of the clinical committee structure 
• Be aware of the potential for asynchronous work using new technologies
• Develop skills to get the most out of meetings 
• Learn how to identify and anticipate a conflict within the organization
• Be aware of the specific features of conflict within healthcare organizations
• Get to know the main causes of conflict
• Acquire change management skills to avoid conflicts arising from resistance to change
• Understand the basic methodology for conflict mediation

Module 24. Creating a Personal Brand 

• Establish a strategy to promote the personal brand, understood as the set of marketing strategies focused on the person who wants to achieve certain personal and/or professional goals 
• Learn how to conduct a productive job interview, using methods to ensure successful outcome 

Module 25. Healthcare Marketing and Communication 

• Gain knowledge about the basic concepts of marketing 
• Identify the main historical and current references 
• Identify the peculiarities of marketing in the healthcare world 
• Start to view communication as an essential element within the healthcare organization 
• Be aware that nowadays, internal and external communication are intermingled concepts
• Put a communication strategy in place as part of an overall knowledge management strategy 
• Identify the importance of information symmetry in healthcare
• Know the fundamentals of the market 

Module 26. Teaching and Research Management 

• Introduce the student to the concept of clinical epidemiology and the benefits of applying epidemiological method to clinical questions 
• Define the essential features of clinical trials design and implementation 
• Describe the main observational studies and their most important measures of disease frequency and association between exposure and disease. Detail the unique features of diagnostic evaluation studies and their indicators 
• Describe the different forms of prognostic studies 
• Explain the most important potential biases in epidemiological studies 
• Introduce the student to current program-based, translational and cooperative research 
• Explore the impact of the new paradigm for big data and Systems Medicine 
• Make students aware of the importance of research projects design, both in terms of structure and rigor 
• Briefly describe research funding options in biomedical research 
• State the value of the technological transfer of health research results 

Become part of a program focused on providing you with the techniques, styles and methods to define, conduct and lead professional-talent management policies in healthcare institutions"