Thanks to TECH, you will discover the most effective strategies in business management and how to adapt them to your company"

Strategic management is of vital importance to the medical field because of its ability to guide the development and growth of pharmaceutical and biotechnology companies. This discipline focuses on the planning and execution of strategies that enable these companies to achieve their commercial and scientific objectives in a highly competitive and regulated environment. It also involves the identification and analysis of market opportunities and the formulation of alliances with other research institutions to grow as an entity. Therefore, having broad and updated knowledge in this area is crucial for the specialist who wishes to lead organizations in the biopharmaceutical sector towards success.

That is why TECH has designed this Postgraduate certificate, through which the student will delve into the most cutting-edge aspects of Strategic Management in the Pharma Biotech Industry. Through 150 hours of academic experience, students will learn about the market entry techniques of pharmaceutical companies or the different methods of value creation of companies. It will also identify the advanced internationalization strategies that organizations can carry out.

This program will be taught in a 100% online format, which will allow students to access the educational content at any time and location, only requiring a device with an Internet connection.  In addition, they will enjoy a wide variety of resources available in media such as readings, video or practical exercises. In this way, they will enjoy a pleasant, individualized and decisive teaching.

You will delve into market research and identify business opportunities in the biopharmaceutical industry"

This Postgraduate certificate in Strategic Management in the Pharma Biotech Industry contains the most complete and up-to-date scientific program on the market. The most important features of the include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

Over 6 weeks, you will delve into the importance of strategic partners and how to establish alliances that will propel your company to success"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Get updated in Strategic Management in the Pharma Biotech Industry through cutting-edge multimedia didactic formats"

If you have a digital device with Internet connection, you will be able to access this 100% online program whenever and wherever you want"

The syllabus of this Postgraduate certificate has been designed to provide the physician with the most up-to-date strategies for entering the biopharmaceutical market or creating value in companies in the sector. In addition, you will enjoy the innovative Relearning methodology, which will allow you to delve into the key aspects of the syllabus at your own pace in order to optimize the acquisition of knowledge.

Bring yourself up to date at your own pace of study thanks to the revolutionary Relearning system that only TECH offers"

Module 1. Strategic Management in the Pharmaceutical and Biotechnology Industry

1.1. Go-to-Market Strategies

1.1.1. Market Research
1.1.2. Strategic partners
1.1.3. Most used strategies
1.1.4. Monitoring and adaptation

1.2. Strategic Management in the Pharmaceutical Enterprise

1.2.1. Management Levels
1.2.2. Innovation
1.2.3. Portfolio
1.2.4. Acquisition

1.3. Creating Corporate Value

1.3.1. 6 Types of generating of Value in the Company
1.3.2. Performance in the Company
1.3.3. Ejemplos del sector
1.3.4. Conclusions

1.4. The Pharmaceutical and Biotechnology Business Environment

1.4.1. VUCA Environment
1.4.2. SWOT Analysis
1.4.3. M. Porter’s 5 Forces Analysis
1.4.4. SWOT Analysis

1.5. Internal Analysis

1.5.1. Analysis of the Value Chain
1.5.2. Analysis of Skills and Resources
1.5.3. VRIO Analysis:
1.5.4. Conclusions

1.6. Strategic Business Unit Strategies

1.6.1. Strategic Business Unit Strategies
1.6.2. The Competitive Advantage
1.6.3. Types of Strategies According to their Competitive Advantage
1.6.4. Conclusions

1.7. Corporate Strategy and Diversification

1.7.1. Corporate Strategy
1.7.2. Business Portfolio Strategy
1.7.3. Growth Strategies
1.7.4. Most used strategies

1.8. Internationalization Strategies

1.8.1. International Strategy of a Company
1.8.2. The Globalization of the Economy
1.8.3. Risks from Internationalization.
1.8.4. Benefits of internalization

1.9. Strategic Alliances, Takeovers and Mergers

1.9.1. External vs. Internal Growth Strategy
1.9.2. Partnerships in the Pharmaceutical Industry
1.9.3. Mergers in the Sector
1.9.4. Sector acquisitions

1.10. Ethics and Corporate Social Responsibility

1.10.1. Business Ethics
1.10.2. Environmental Sustainability
1.10.3. Social Responsibility
1.10.4. Sustainable Economy

Obtain the most avant-garde knowledge in Strategic Management in the Pharma Biotech Industry through this Postgraduate certificate"