Advertising Communication is a professional branch that is currently in great demand. Therefore, your knowledge in this field will be essential to find a place in the job market” 

Advertising Communication draws on all other existing forms of communication to create products that can be effectively consumed by the final public. For this reason, the specialization of journalism and communication professionals in this field is increasingly necessary. 

In this complete professional master’s degree in Advertising Communication, TECH offers the most intensive educational journey through a program that will address all relevant issues for the training of the professionals so that they are qualified for the development of all stages of Advertising Communication in its different media.

In this way, the student will learn from practicing professionals how to plan, write, design and disseminate advertising messages in all types of contexts and for all types of audiences, through traditional and digital media. A complete and specific review that will enable you to work in any of these tasks in the Advertising Communication sector.

Throughout this program, a real working scenario is offered in order to be able to assess the convenience of its application in the project, evaluating its real indications, its way of development and the expectations we may have regarding the results. As such, through experience, the professional will learn how to develop the necessary knowledge to advance in this area of work. A unique opportunity to turn advertising into an indispensable work tool.

Therefore, the student will learn to apply the methodology of communication theories and to analyze the basic psychological processes of communication and the receiver of advertising. Additionally, throughout these months of study you will learn to analyze and describe advertising discourses, with special attention to the language so characteristic of this sector, among other issues of interest that you will address during this program. And all this at a distance, thanks to its 100% online format, which will be a great help to be able to balance work and family life with study.

Access the most relevant information on Advertising Communication and successfully manage in a highly competitive sector" 

This professional master’s degree in Advertising Communication contains the most complete and up-to-date program on the market. Its most notable features are:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• The development of practical case studies presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

Reach the professional elite by improving your communication skills with this program and open new avenues for your career advancement"

The teaching staff of this program is made up of professionals from different fields related to this specialty. In this way, TECH ensures to offer students the educational updating objective it aims to provide. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. As a result, the student will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice will be used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the student will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow them to integrate and fix learning in a more realistic and permanent way.

A professional master’s degree that will enable you to work in all areas of Advertising Communication, with the solvency of a high-level professional"

Balance your study time with the rest of your daily obligations thanks to its 100% online format"

TECH's main objective is to offer superior training so that professionals can be highly qualified for work experience. A challenge that is complemented, moreover, in a global manner, with the promotion of human development that lays the foundations for a better society. This objective is aimed at helping professionals reach a much higher level of expertise and control. A goal that, in a few months, the student will be able to achieve, thanks to this high intensity and precision program. 

Acquire the necessary knowledge to handle yourself fluently and effectively in Advertising Communication and bring to your company a new way of working” 

General Objective

• Acquire the necessary knowledge to communicate adequately in all areas, channels and networks, using the appropriate languages for each communication style

Specific Objectives

Module 1. Structure of the Communication

• Be able to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Have the ability to adequately contextualize the media systems and, in particular, the global communication structure
• Know how to describe the main research trends in social communication, as well as their different models: behaviorist, functional, constructivist and structuralist
• Know how to define the framework of action of the large media groups and their concentration processes

Module 2. Introduction to the Psychology of Communication

• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Enable the student to understand the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Prepare the student to identify and analyze the psychosocial, cognitive and emotional processes of advertising communication and public relations

Module 3. Advertising Language

• Get to know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Recognize the structure and transformation of today's society in its relationship with the elements, forms and processes of advertising communication and public relations
• Encourage creativity and persuasion through different supports and different means of communication
• Recognize significant and appropriate tools for the study of advertising and public relations

Module 4. Creativity in Communication

• Get to know the structure and transformation of today's society in its relationship with the elements, forms and processes of Advertising Communication and public relations
• Gain knowledge about the elements, forms and processes of advertising languages and other forms of persuasive communication
• Know the significant and appropriate tools for the study of advertising and public relations
• Know the fields of advertising and public relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication

Module 5. Creative Advertising I: Copywriting

• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Assume the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the ability to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution

Module 6. Advertising Creativity II: Art Direction

• Understand the nature and communicative potential of images and graphic design
• Know the creative advertising process
• Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
• Have the ability to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
• Participate in the creation of audiovisual advertising

Module 7. Corporate Identity

• Enable the student to foster creativity and persuasion through different formats and media
• Understand the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Prepare the student to know the significant and appropriate tools for the study of advertising and public relations
• Enable the student to act as an advertising and public relations professional in accordance with the legal and ethical standards of the profession
• Know the communications department within companies and institutions
• Be able to apply the necessary techniques for the management of a communications department within companies and institutions
• Know how to organize events in the private and public sphere, following protocol guidelines

Module 8. Public Opinion

• Recognize the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Know how to reflect with theoretical soundness and empirical rigor on the processes by which the advertising and public relations professional helps build and express public opinion
• Identify multiple expressions, phenomena and processes of public opinion
• Relate advertising and public relations in a coherent manner with other social and human sciences

Module 9. Social Media and Community Management

• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations in its application to specific cases
• Have the ability to analyze, process, interpret, elaborate and organize digital communication
• Enable the student to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Understand the importance of social networks and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives

Module 10. Advertising Law

• Understand the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Identify the methods and problems of the different branches of research in the field of Communication Sciences
• Analyze the advertising message with the aim of developing advertising away from social discrimination making use of professional ethics
• Gain knowledge about the ethical framework of the advertising and public relations profession
• Understand the legal aspects that regulate advertising and public relations activities
• Know the scope and limits of the right of advertising

A unique pathway of study that will propel you towards greater competitiveness in the job market"