With this program you will learn how to optimally use the new communication channels and to implement their use in your daily practice"

The contents of this program are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.

Throughout the syllabus, the new communication channels and their importance in the fashion and beauty sector will be discussed and analyzed. Among them, we will delve especially in social networks, specifically LinkedIn, as a means to create a professional profile, Twitter to create short and high impact content, YouTube, as a channel to give prominence to the video and the revolutionary TikTok and its contribution to the fashion industry.  

A journey that will take students to learn in depth the keys to establish a prosperous relationship with those who are the new opinion leaders: the influencers. Thus, the communication professional will know how to take advantage of the high degree of authority that these personalities have in the sector and will know how to optimally redirect the public to the company. 

Another key to the success of this program is the possibility of the student themselves deciding how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation.

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.

Become an excellent journalist and learn to move successfully, enhancing your relationship with companies in the fashion industry"

This postgraduate certificate in New Communication Channels in Fashion, Beauty and Luxury: Social Networks & YouTube contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in fashion, beautyand luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Latest news in fashion, beauty and luxury journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury 
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Learn in a transversal way how the world of communication works and take advantage of the utilities of the new communication channels in your work as a communicator and journalist"

El programa incluye en su cuadro docente a profesionales pertenecientes al ámbito del periodismo y la comunicación, que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio. 

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un aprendizaje inmersivo programado para entrenarse ante situaciones reales. 

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen. Para ello, el profesional contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos en el campo del periodismo moda, belleza y lujo, y con gran experiencia. 

TECH offers you the best program on the market in journalism and communication in fashion. All you have to do is put the will to study"

This program will allow you to improve your skills and become a successful journalist"

This program will provide you with the knowledge and techniques necessary to efficiently manage the communication area in companies in the fashion industry, either as part of media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to use the new communication channels in favor of your objectives. Thus, after completing this program, you will know all the aspects that influence communication in the fashion industry and, therefore, you will be a much more competent professional.

A complete education that will allow you to be fully introduced to new communication channels such as YouTube and Tiktok and to use them from a journalistic perspective"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creative and leadership skills as the main competencies to grow within the industry
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

Module 1. New Communication Channels: Social Networks & YouTube

• Offer a direct, personal, and adequate communication capable of meeting the specific objectives of each social media
• Specific vision of each of the digital communication channels that currently exist
• Understand how influence is exercised from the communication channel and the new power strategies that are exercised from the digital environment
• Replicate an influence exercise from my social media channel
• Identify the rise of the audiovisual channel as a leading medium among the public opinion

The goal is to push you towards the highest competence, through real and constant support, and with the flexibility of self-managed learning"