Postgraduate certificate Freelance Copywriting Techniques

One of the professional profiles that were born as a result of the digital era is the copywriter. To develop with guarantees of success in this sector independently requires a mastery of both the functions to be performed, as well as the management and implementation of an effective model. In this way, the graduate will be able to attract new clients, achieve an excellent reputation and distinguish themselves in a competitive sector. Therefore, this 100% online program offers an academic path that goes from how to start in this field, invoicing, project presentation to the quality control guide. All this, in addition, with the best didactic materials created with specialists with experience in this field.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

You will become a highly competitive Freelance Copywriter thanks to this 100% online Postgraduate certificate"

Beyond persuasive writing skills, the copywriter who wishes to launch a freelance career in this sector must have a portfolio that demonstrates their high ability, perform excellent personal promotion and maintain strong relationships with clients. All of these skills will allow the freelancer to succeed in a highly sought-after area.

Given this reality, it is essential that you master other elements necessary to properly manage your own business. Therefore, aspects such as quality control, the creation and supervision of invoices or the presentation of projects are key to their daily performance. For this reason, TECH has created this Postgraduate certificate in Freelance Copywriting Techniques.

A program that stands out for its innovative didactic material based on video summaries, videos in detail, specialized readings and success stories. In this way, you will delve more dynamically into client acquisition, the most demanded services for this profile, budget presentation or the metrics used by all copywriters.

Likewise, the Relearning method provides a greater attractiveness to this learning. Thanks to this system, students will not have to invest long hours of study and memorization, obtaining an agile and simple teaching of the most important concepts.

Undoubtedly, a unique opportunity to achieve knowledge that allows labor progress through a unique academic option. Therefore, the graduate only needs a digital device with an Internet connection to visualize, at any time of the day, the syllabus hosted on the virtual platform. An ideal opportunity to reconcile the most demanding daily activities with quality education.

An academic proposal that you can study from the comfort of your own home and without any classes with restricted schedules. Enroll now”

This Postgraduate certificate in Freelance Copywriting Techniques contains the most complete and up-to-date educational program on the market. Its most notable features are:

Case studies presented by experts in digital marketing and Copywriting Communications
The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Delve into the measurement tools available to improve your services and business"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Get a vital lesson in budgeting and billing management to help you get the most out of your freelance work"

Have you thought about introducing testimonials on your website about your work? Learn more about its benefits and drawbacks in this program"

Syllabus

TECH in its commitment to offer quality education provides all its students with the most rigorous and current material. Therefore, graduates who take this program will have at their disposal a syllabus prepared by consolidated specialists in the world of Copywriting,who will show them all the steps, strategies and actions necessary to develop successfully as freelancers. All this with a theoretical-practical approach and innovative didactic material.

You will have at your disposal multimedia pills and an endless number of didactic resources to obtain the essential knowledge to develop as a Freelance Copywriter"

Module 1. The Freelance Copywriter

1.1. The Most Important Things to Be a Freelance Copywriter

1.1.1. Where to Start
1.1.2. Legal Issues: the Contract
1.1.3. Minimum Viable Business Considerations
1.1.4. Channels through which to Make Yourself Known
1.1.5. How to Find a Job
1.1.6. The Importance of Networking

1.2. How to Start a Relationship with a Client

1.2.1. The Inquiry Form: What Is It?
1.2.2. What Questions to Include in the Inquiry Forms
1.2.3. Contact Forms
1.2.4. Examples of Different Inquiry Forms

1.3. Service Catalog

1.3.1. What Services Are Most in Demand
1.3.2. Copywriting Audit
1.3.3. Copywriting Consulting
1.3.4. Web Services
1.3.5. Specific Services
1.3.6. General Pricing Ideas

1.4. How to Present Quotations to Achieve a High Percentage of Acceptance

1.4.1. How to Avoid Being Told No or Disappearance
1.4.2. Leave the Stone on Your Own Roof
1.4.3. No Need to Be Rushed
1.4.4. Listen and Get to Know the Customer Well
1.4.5. Personalize by Highlighting the Benefits
1.4.6. Detailing What's Included and What's Not Included
1.4.7. Give a Deadline

1.5. Invoices

1.5.1. Invoice Essentials
1.5.2. Sequence of Follow-up Emails and Claim of Collections
1.5.3. Rural land
1.5.4. Useful Invoicing and Collection Tools

1.6. Testimonials

1.6.1. The Benefits and Risks of Publishing a Testimonial
1.6.2. How to Collect Testimonials Quickly
1.6.3. How and Where to Use Social Proof
1.6.4. Testimonials as a Success Strategy for Some Campaigns

1.7. Transcreation: Halfway between Copy and Translation

1.7.1. What is Transcreation?
1.7.2. The Origin of Transcreation
1.7.3. The Transcreation Process
1.7.4. Applications of Transcreation
1.7.5. Smiles and Tears (Successful and Unsuccessful Application Cases)

1.8. The Quality Control Guide

1.8.1. The Elements to Examine Before Delivering a Project
1.8.2. An Attention Check
1.8.3. Mathematical Filters of a Text
1.8.4. Grammar and Style

1.9. Project Delivery

1.9.1. How and Why Not to Deliver Some Texts in Word
1.9.2. The Structure of a Good Project Delivery Document
1.9.3. The Presentation Session
1.9.4. The Presentation of the Copy in Wireframes
1.9.5. What to Do if the Client Says No

1.10. Metrics for Copywriters

1.10.1. Why It Is Important to Measure
1.10.2. KPIs in Copywriting
1.10.3. The Tools
1.10.4. How to Sell it to the Client

Get the cases of success and failure in the processes of creation and application of transcreation"

Postgraduate Certificate in Freelance Copywriting Techniques

Freelance copywriting is a highly sought-after skill in today's digital world. As a freelance copywriter, your main goal will be to persuade through writing to drive specific actions in readers. Whether you want to sell products, promote services or simply convey a compelling message, effective copywriting can make all the difference. Are you passionate about persuasive writing and want to become a freelancer in this world? You've come to the right place. At TECH Global University you will find the Postgraduate Certificate in Freelance Copywriting Techniques that will help you achieve this goal, taking your skills to the next level and building a successful career in this exciting industry. With this program, taught online, you will learn the most effective techniques for writing persuasive copy that captures the attention of your audience and generates tangible results for your clients.

Master the techniques for Freelance Copywriting

With the rise of social media, online advertising and digital marketing, the demand for freelance copywriters is constantly growing. In our program, we will provide you with the tools and knowledge you need to excel in this competitive field and become a highly sought-after professional. In addition to writing skills, our program will also cover fundamental aspects of freelance copywriting. You'll learn how to manage projects, set fair rates, establish strong client relationships and grow your freelance business. From writing commercials and sales copy to creating persuasive web content, we'll give you the skills you need to excel at every task.