Acquire the best techniques to improve the brand image of a Pharma Biotech company"

Digital Marketing in Pharma Biotech is of vital importance due to its ability to reach a specific target audience quickly, accurately and in a personalized way. This allows biopharmaceutical companies to increase their visibility, strengthen their brand and promote their products efficiently in a highly competitive environment. In addition, it offers various tools and strategies that enable data analysis and campaign performance tracking, which facilitates decision-making based on tangible results. Therefore, the doctor who wishes to contribute to the success of a Pharma Biotech company is obliged to have updated knowledge in this field.

Given this situation, TECHhas focused its efforts on creating this course, through which the student will complete an excellent update in Digital Marketing applicable to the biopharmaceutical industry. During 6 months of intensive study, students will delve into updated audience segmentation strategies or methods to design a marketing plan on the network. You will also delve into the procedures required to develop a Business Plan.

Thanks to the fact that this Postgraduate diploma is taught in a 100% online format, the doctor will be able to complete their update without the need to make uncomfortable trips to a study center. In addition, you will benefit from an extensive virtual library of educational resources, such as specialized readings, interactive summaries or explanatory videos. In this way, they can choose the formats that best suit their academic preferences.

Enjoy an academic experience designed by excellent experts in the Pharma Biotech area"

This Postgraduate diploma in Digital Marketing in Pharma Biotech contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

Learn about the latest audience segmentation techniques to optimize your Digital Marketing strategy"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

In just 6 months you will be able to develop a Pharma Biotech Marketing Plan and you will notice its impact on the pharmaceutical and biotechnology industry"

TECH Relearning methodology will allow you to enjoy the didactic contents based on your own study pace to optimize your updating process"

This Postgraduate diploma has put together an exclusive content, where the fundamentals and applications of marketing in the pharmaceutical field will be explored in depth, covering everything from the basic concepts to the latest trends. Students will also be equipped with the skills and knowledge necessary to design and implement highly effective marketing strategies in this highly competitive industry. All this, 100% online and without leaving your home.

Enjoy the most innovative educational methodology in the educational panorama and update yourself in a solvent way"

 

Module 1. Marketing in Pharma Biotech

1.1. Omnichannel, impacts and engagement

1.1.1. Impact marketing
1.1.2. General channels and social networks
1.1.3. Community Management:
1.1.4. E-detailing and CRM in the Digital Environment
1.1.5. Programmed Advertising
1.1.6. Analytics and business indicators

1.2. Segmentation, positioning and targeting

1.2.1. Segmentation
1.2.2. The Positioning Map
1.2.3. Targeting
1.2.4. Conclusions

1.3. Management

1.3.1. The Marketing System
1.3.2. Information acquisition
1.3.3. Research Process
1.3.4. Conclusions

1.4. Managing Brand and Neuromarketing

1.4.1. Branding
1.4.2. Branding Types
1.4.3. Neuromarketing and Application in the Pharmaceutical Industry
1.4.4. Conclusions

1.5. Digital Marketing Plans

1.5.1. Integrating Digital Marketing into the Global Marketing Strategy
1.5.2. Community Manager
1.5.3. Digital Marketing Plans
1.5.4. Target Audience

1.6. E-Commerce

1.6.1. The Conversion Cycle
1.6.2. E-Commerce Promotion
1.6.3. Metrics
1.6.4. e-Commerce Platforms

1.7.  Digital Strategies

1.7.1. Social Media Strategies. Content Co-Creation
1.7.2. Content marketing and influencers
1.7.3. Digital marketing to support leadership in the therapeutic area
1.7.4. Patient Associations

1.8. Design of digital programs

1.8.1. Definition of Objectives
1.8.2. Programs to support brand strategies: disease awareness, switching and engagement
1.8.3. Digital marketing and the sales network
1.8.4. Target

1.9. Data Analytics and Artificial Intelligence

1.9.1. Big Data Applications in the Pharmaceutical Industry
1.9.2. Artificial intelligence tools to support diagnosis
1.9.3. Artificial intelligence tools to support Critical Patient Management
1.9.4. Latest novelties

1.10. Other Technology

1.10.1. Electronic records and Information Gathering
1.10.2. Web 3 and new trends in the token economy. Impact in the Pharmaceutical Industry
1.10.3. Virtual, Augmented and Mixed Reality
1.10.4. Metaverse

Module 2. The Business Plan in the Territory

2.1. The Business Plan

2.1.1. What is a Business Plan?
2.1.2. Purpose and objectives of a business plan
2.1.3. Why is a Business Plan important?
2.1.4. When to make a business plan

2.2. Context of the pharmaceutical industry

2.2.1. Structural situation of the pharmaceutical industry
2.2.2. Key people and departments in the development of an action plan
2.2.3. General Management

2.2.3.1. Sales Management
2.2.3.2. The Marketing Department
2.2.3.3. Medical Department
2.2.3.4. The Financial Department
2.2.3.5. The Regulatory Department

2.2.4. Current Challenges of the pharmaceutical industry

2.3. Stages for defining a business plan

2.3.1. Defining Objectives
2.3.2. Product description: key attributes
2.3.3. What information do I need to make a plan?
2.3.4. Alignment with strategy
2.3.5. Define timings
2.3.6. Define resources
2.3.7. Establish results

2.4.  Business and marketing plan

2.4.1. Commercial resources to establish a plan
2.4.2. Choice of the plan according to our objective
2.4.3. Marketing strategy: alignment
2.4.4 . Marketing resources as leverage

2.5. Customer Analysis

2.5.1. Customer Relationship Management
2.5.2. Identifying customer needs
2.5.3. Communication With Client
2.5.4. Conclusions

2.6. Competitive Analysis

2.6.1. Market Segmentation
2.6.2. Competitive analysis of your product
2.6.3. Commercial strategies facing the competition
2.6.4. Expansion plans
2.6.5. Defensive Plan

2.7. Economic Analysis of the Business Plan

2.7.1. Estimation of costs and objectives
2.7.2. Investment sources and strategies
2.7.3. Financial Risk Analysis
2.7.4. Assessment of Return of Investment

2.8. Implementation and Follow-Up of the Business Plan

2.8.1. Agenda of the Business Plan
2.8.2. Process monitoring and review mechanisms according to evolution
2.8.3. KPI: objective performance indicators
2.8.4. Conclusions

2.9. Final Analysis of the Business Plan

2.9.1. Meeting deadlines
2.9.2. Analysis of Results
2.9.3. Budget analysis

2.10. Pharma biotech marketing plan

2.10.1. Market Analysis
2.10.2. Competition
2.10.3. Target Audience
2.10.4. Brand Positioning

Module 3. Strategic Management in the Pharmaceutical and Biotechnology Industry

3.1. Go-to-Market Strategies
3.1.1. Market Research
3.1.2. Strategic partners
3.1.3. Most used strategies
3.1.4. Monitoring and adaptation

3.2. Strategic Management in the Pharmaceutical Enterprise

3.2.1. Management Levels
3.2.2. Innovation
3.2.3. Portfolio
3.2.4. Acquisition

3.3. Creating Corporate Value

3.3.1. 6 Types of generating of Value in the Company
3.3.2. Performance in the Company
3.3.3. Examples from the sector
3.3.4. Conclusions

3.4. The Pharmaceutical and Biotechnology Business Environment

3.4.1. VUCA Environment
3.4.2. SWOT Analysis
3.4.3. M. Porter’s 5 Forces Analysis
3.4.4. SWOT Analysis

3.5. Internal Analysis

3.5.1. Analysis of the Value Chain
3.5.2. Analysis of Skills and Resources
3.5.3. VRIO Analysis
3.5.4. Conclusions

3.6. Strategic Business Unit Strategies

3.6.1. Strategic Business Unit Strategies
3.6.2. The Competitive Advantage
3.6.3. Types of Strategies According to their Competitive Advantage
3.6.4. Conclusions

3.7. Corporate Strategy and Diversification

3.7.1. Corporate Strategy
3.7.2. Business Portfolio Strategy
3.7.3. Growth Strategies
3.7.4. Most used strategies

3.8. Internationalization Strategies

3.8.1. International Strategy of a Company
3.8.2. The Globalization of the Economy
3.8.3. Risks from Internationalization
3.8.4. Benefits of internalization

3.9. Strategic Alliances, Takeovers and Mergers

3.9.1. External vs. Internal Growth Strategy
3.9.2. Partnerships in the Pharmaceutical Industry
3.9.3. Mergers in the Sector
3.9.4. Sector acquisitions

3.10. Ethics and Corporate Social Responsibility

3.10.1. Business Ethics
3.10.2. Environmental Sustainability
3.10.3. Social Responsibility
3.10.4. Sustainable Economy

With TECH, you will carry out an economic analysis of the business plan and identify the key aspects that will lead your company to success"