Thanks to this Postgraduate certificate, the routine days in the office will become days of fun while increasing productivity"

One of the main reasons why employees decide to leave their jobs is the monotony of the routine, feeling unfulfilled professionally. However, there is also the case of workers who choose to stay in their position, but end up performing below their potential for the same reasons. Faced with this problem, having innovative strategies that put an end to boredom and launch staff motivation, more than an option, becomes an obligation for the company in order to recover optimal performance.

It is at this point where Gamification enters the scene, which has already burst into educational spaces to change the rules of the game in learning and is gaining ground in the business and organizational sector. Betting on a playful format, workers will perform their usual tasks in an innovative way. Therefore, a gaming system based on scores, rankings and rewards will make work in the office vibrant.

But to implement these gamification techniques, it is clear that specific preparation is required. This is due to the fact that this transformation of the work area must be carried out without affecting the functions of the personnel during the transition. In the same way, once the games have been implemented, care must be taken to ensure that they are developed correctly so that they do not have the opposite effect and reduce productivity.

The Postgraduate certificate in Gamification in the Company provides all the keys in this regard, making employees feel that with these mechanics their work is publicly recognized, instead of going unnoticed. It will also contribute to encourage interactions between colleagues.

This program can be taken with all imaginable facilities given its online nature, so a simple Internet connection is the only essential requirement.

Highlight in a technique of enormous projection that is already being applied in large companies"

This Postgraduate certificate in Gamification in the Company contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of case studies presented by experts in Business Gamification
• The graphic, schematic and practical contents with which it is conceived gather educational and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Examine in depth real cases of gamification techniques that have catapulted numerous companies to success"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned experts.

Increase the well-being of your employees or co-workers with public recognition of their work"

Specialize in managing healthy competitions among employees while boosting company productivity"

With a duration of 125 hours, the syllabus of the Postgraduate certificate in Gamification in the Company is designed to apply with guarantees the Gamification in key departments of companies, such as Human Resources, Marketing or Sales. Following the practical methodology of Relearning, of which TECH is a pioneer, all the concepts will be successfully assimilated by the students through interactive resources, complementary readings or Masterclasses.

The teaching team will perfect your knowledge on the proper development of game mechanics in sensitive areas of the company such as Human Resources, Marketing or Sales"

Module 1. Gamification in the Company: Human Resources, Marketing and Sales

1.1. Gamification in Companies

1.1.1. Why Gamify in Companies?
1.1.2. Gamification Superpowers (+)
1.1.3. Kryptonite in Gamification (-)

1.2. Increasing Sales: Why Company Gamification Was Created, Right?
1.3. Marketing: the Art of Desire

1.3.1. What’s Up?: Communication
1.3.2. I Want a Like!: Social Networks

1.4. Gamifying Human Resources

1.4.1. You’re Worth It!: Talent Attention, Management and Retention
1.4.2. That’s Us!: Consolidating Company Culture
1.4.3. I’m in!: Motivation and Fulfilling Internal Bureaucracy

1.5. And Why Not... Creditors!

A program that will help you get to know employees and their motivations better"