You will analyze data in real time thanks to the implementation of AI in your marketing strategies, being able to identify consumer behavior patterns”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Management and Execution of Optimized Digital Marketing Strategies using Artificial Intelligence is a tailor-made program that is taught in a 100% online format, so you can choose the time and place that best suits your availability, schedule and interests.  A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your professional success.

TECH offers you a complete and advanced approach, preparing you to lead in an ever-evolving digital environment"

Syllabus

The Postgraduate diploma in Management and Execution of Optimized Digital Marketing Strategies using Artificial Intelligence is presented as a comprehensive program that covers three fundamental modules. In the first, the Artificial Intelligence revolution in digital marketing will be analyzed, from the transformation it has caused in the field, to predictive analysis with Big Data. It will also address key tools for the optimization and effectiveness of strategies, such as SEO, SEM, user experience personalization and programmatic advertising.  

The second module will dive into prompt engineering in ChatGPT, up to video and text creation with AI, mastering the tools that shape digital storytelling. It will also address ethical considerations and examine success stories in AI content generation.

Likewise, the integration of AI-generated content in digital marketing strategies is presented as a key component. 

Finally, the third module will focus on the automation and optimization of Marketing processes, ranging from response automation and audience personalization, to price and promotion optimization with AI. In addition, we will delve into the integration of AI into existing tools, exploring future trends that will drive digital marketing towards constant innovation. 

In this way, to facilitate the assimilation and retention of all concepts, TECH bases all its programs on the revolutionary Relearning methodology. Under this approach, students will strengthen their understanding with the repetition of key concepts, presented in various multimedia formats, to achieve a natural and gradual acquisition of skills. 

This Postgraduate diploma in Management and Execution of Optimized Digital Marketing Strategies using Artificial Intelligence is developed over 6 months and is divided into 3 modules: 

Module 1. Artificial Intelligence in Digital Marketing Strategies
Module 2. Content Generation with AI 
Module 3. Automation and Optimization of Marketing Processes with AI

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Management and Execution of Optimized Digital Marketing Strategies using Artificial Intelligence completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Artificial Intelligence in Digital Marketing Strategies

1.1. Digital Marketing Transformation with AI

1.1.1. Introduction to Digital Transformation
1.1.2. Impact on Content Strategy
1.1.3. Automation of Marketing Processes
1.1.4. Development of Customer Experience

1.2. AI Tools for SEO and SEM

1.2.1. Keyword Optimization with AI
1.2.2. Competition Analysis
1.2.3. Search Trend Forecast
1.2.4. Intelligent Audience Segmentation

1.3. IA Application in Social Media

1.3.1. Sentiment Analysis
1.3.2. Social Trend Detection
1.3.3. Publication Automation
1.3.4. Automated Content Generation

1.4. AI Tools for Customer Communication

1.4.1. Personalized Chatbots
1.4.2. Automated Email Response Systems
1.4.3. Real-Time Response Optimization
1.4.4. Customer Feedback Analysis

1.5. Personalization of the User Experience of AI-enabled Tools and Websites

1.5.1. Personalized Recommendations
1.5.2. User Interface Adaptation
1.5.3. Dynamic Audience Segmentation
1.5.4. Intelligent A/B Testing

1.6. Chatbots and Virtual Assistants in Digital Marketing

1.6.1. Proactive Interaction
1.6.2. Multichannel Integration
1.6.3. Contextual Responses
1.6.4. Conversation Analytics

1.7. Programmatic Advertising with AI

1.7.1. Advanced Segmentation
1.7.2. Real-Time Optimization
1.7.3. Automatic Bidding
1.7.4. Analysis of Results

1.8. Predictive Analytics and Big Data in Digital Marketing

1.8.1. Market Trends Forecast
1.8.2. Advanced Attribution Models
1.8.3. Predictive Audience Segmentation
1.8.4. Sentiment Analysis in Big Data

1.9. AI and Email Marketing for Campaign Customization and Automation

16.9.1. Dynamic List Segmentation
16.9.2. Dynamic Content in Emails
16.9.3. Workflow Automation
16.9.4. Open Rate Optimization

1.10. Future Trends in AI for Digital Marketing

1.10.1. Advanced Conversational AI
1.10.2. Augmented Reality Integration
1.10.3. Emphasis on AI Ethics
1.10.4. AI in Content Creation

Module 2. Module 2. Content Generation with AI  

2.1. Prompt Engineering in ChatGPT

2.1.1. Quality Improvement of the Generated Content
2.1.2. Model Performance Optimization Strategies
2.1.3. Effective Prompts Design

2.2. AI Image Generation Tools

2.2.1. Object Recognition and Generation
2.2.2. Applying Custom Styles and Filters to Images
2.2.3. Methods to Improve the Visual Quality of Images

2.3. Video Creation with AI

2.3.1. Tools to Automate Video Editing
2.3.2. Voice Synthesis and Automatic Dubbing
2.3.3. Techniques for Object Tracking and Animation

2.4. Text Generation with AI for Blogging and Social Media Creation

2.4.1. Strategies for Improving SEO Positioning in Generated Content
2.4.2. Using AI to Predict and Generate Content Trends
2.4.3. Creating Attractive Headlines

2.5. Personalization of Content with AI for Different Audiences

2.5.1. Identification and Analysis of Audience Profiles
2.5.2. Dynamic Adaptation of Content according to User Profiles
2.5.3. Predictive Audience Segmentation

2.6. Ethical Considerations for the Responsible Use of AI in Content Generation

2.6.1. Transparency in Content Generation
2.6.2. Preventing Bias and Discrimination in Content Generation
2.6.3. Control and Human Supervision in Generative Processes

2.7. Analysis of Successful Cases in Content Generation with AI

2.7.1. Identification of Key Strategies in Successful Cases
2.7.2. Adaptation to Different Sectors
2.7.3. Importance of Collaboration between AI Specialists and Industry Practitioners

2.8. Integration of AI-generated Content in Digital Marketing Strategies

2.8.1. Optimization of Advertising Campaigns with Content Generation
2.8.2. Personalization of User Experience
2.8.3. Automation of Marketing Processes

2.9. Future Trends in Content Generation with AI

2.9.1. Advanced and Seamless Text, Image and Audio Integration
2.9.2. Hyper-personalized Content Generation
2.9.3. Improved AI Development in Emotion Detection

2.10. Evaluation and Measurement of the Impact of AI-generated Content

2.10.1. Appropriate Metrics to Evaluate the Performance of Generated Content
2.10.2. Measurement of Audience Engagement
2.10.3. Continuous Improvement of Content through Analytics

Module 3. Automation and Optimization of Marketing Processes with AI   

3.1. Marketing Automation with AI

3.1.1. Audience Segmentation Based on AI
3.1.2. Workflow Automation
3.1.3. Continuous Optimization of Online Campaigns

3.2. Integration of Data and Platforms Automated Marketing Strategies

3.2.1. Analysis and Unification of Multichannel Data
3.2.2. Interconnection between Different Marketing Platforms
3.2.3. Real-Time Data Updating

3.3. Optimization of Advertising Campaigns with AI

3.3.1. Predictive Analysis of Advertising Performance
3.3.2. Automatic Advertisement Personalization According to Target Audience
3.3.3. Automatic Budget Adjustment Based on Results

3.4. Audience Personalization with AI

3.4.1. Content Segmentation and Personalization
3.4.2. Personalized Content Recommendations
3.4.3. Automatic Identification of Audiences or Homogeneous Groups

3.5. Automation of Responses to Customers through AI

3.5.1. Chatbots and Machine Learning
3.5.2. Automatic Response Generation
3.5.3. Automatic Problem Solving

3.6. AI in Email Marketing for Automation and Customization

3.6.1. Automation of Email Sequences
3.6.2. Dynamic Customization of Content According to Preferences
3.6.3. Intelligent Segmentation of Mailing Lists

3.7. Sentiment Analysis with AI in Social Media and Customer Feedback

3.7.1. Automatic Sentiment Monitoring in Comments
3.7.2. Personalized Responses to Emotions
3.7.3. Predictive Reputation Analysis

3.8. Price and Promotion Optimization with AI

3.8.1. Automatic Price Adjustment Based on Predictive Analysis
3.8.2. Automatic Generation of Offers Adapted to User Behavior
3.8.3. Real-Time Competitive and Price Analysis

3.9. Integration of AI into Existing Marketing Tools

3.9.1. Integration of AI Capabilities with Existing Marketing Platforms
3.9.2. Optimization of Existing Functionalities
3.9.3. Integration with CRM Systems

3.10. Trends and Future of Marketing Automation with AI

3.10.1. AI to Improve User Experience
3.10.2. Predictive Approach to Marketing Decisions
3.10.3. Conversational Advertising

A unique training experience, key and decisive to boost your professional development"