Thanks to this postgraduate diploma, you will develop effective strategies for the market entry of new products in the pharmaceutical industry"

Efficient management of Pharma Biotech companies involves making decisions such as the choice of customer niche, market entry strategies or the amount of the budget allocated to the development of a project. The profitability of the company and the adequate distribution of the products to the consumers depend on this work. Therefore, the physician who is interested in managing biopharmaceutical organizations must be familiar with the most avant-garde business management strategies.

In view of this situation, TECH has decided to create this postgraduate diploma, through which the specialist will obtain updated knowledge in the field of Pharma Biotech Business Management in only 6 months. Through this academic experience, the specialist will delve into the protocols to undertake the internationalization process in this type of companies or will investigate the techniques to minimize the risks associated with the projects. Likewise, you will identify cutting-edge strategies to develop a business plan in the biopharmaceutical organization.

Thanks to this program's revolutionary 100% online methodology, students will be able to manage their own time in order to update their knowledge effectively. They will also receive a set of educational resources in innovative formats such as video, interactive summary or simulation of real situations. In this way, they will select the study materials that best suit their academic needs.

Through this course, you will learn state-of-the-art analytical techniques to conduct market research and understand consumer needs"

This postgraduate diploma in Pharma Biotech Business Management contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectio

A study plan tailored to your needs and designed under the most effective pedagogical methodology, Relearning"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Learn about the procedures to develop a business plan in the biopharmaceutical company"

Do you want to keep up to date in Pharma Biotech Business Management 100% online and without timetables? This program is for you!"

The objective of this course is to provide physicians with an update of their knowledge to excel in the field of business management for the pharmaceutical and biotechnology industry. In this way, they will be prepared to assume vital functions in strategic areas, occupying relevant positions and leading companies towards success in their projects.

You will delve into the ways to strategically lead your pharmaceutical company and foster innovation at all levels of the organization"

General Objectives

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Evaluate financial efficiency
• Optimize working capital management
• Understand the different types of healthcare systems, such as public, private/private insurance, and managed health care
• Assess unmet patient needs and chronicity management
• Understanding what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know the structure, organization and functions of the National Health System
• Delve into the steps to be followed to plan the market access of a new drug
• Review the points to be analyzed in a phase prior to the development of the access plan to know the environment and competitors
• Knowing the capabilities and ethics of the Coach
• Understand the essence of Coaching and its approach to learning
• Acquire basic knowledge about the fundamental concepts of leadership and its application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions

Specific Objectives

Module 1. Strategic Management in the Pharmaceutical and Biotechnology Industry

• Acquire knowledge about the history of strategic management
• Categorize the different definitions over time
• Delve into the levels of strategic management
• Understand the 6 types of value generation in the company, using examples from the industry
• Evaluate performance in the company
• Analyze the VUCA Environment
• Apply PESTEL analysis and Porter's 5 Forces analysis
• SWOT Analysis
• Perform an analysis of the Value Chain
• Analyze the company's resources and competencies

Module 2. Control, Finance and Operation

• Evaluate financial efficiency
• Optimize working capital management
• Analyze and managing the financial risks
• Improve planning and budgeting
• Optimize The Supply Chain
• Ensure regulatory compliance

Module 3. The Business Plan in the Territory

• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions
• Provide real solutions to your customers
• Establish objectives and how to achieve them
• Obtain all the necessary information to define a plan
• Achieve sales growth
• Open new markets
• Understand how our market works and provide tools to face it
• Investigate and satisfy customer needs
• Evaluate competi

In just 6 months, you will efficiently manage your product portfolio to maximize profitability and meet market demands"