You will master Storytelling advertising to build a loyal community around your brand with a 100% online methodology"

In today's advertising landscape, the need to master the art of Storytelling has become imperative to effectively connect with the audience. The saturation of messages and the constant search for meaningful connections have elevated commercial storytelling to an essential tool for creatives. Therefore, it is crucial to delve into its particularities and techniques to succeed in an environment where persuasive storytelling is not only an asset, but an essential differentiator to build authentic connections with consumers.

In order to broaden the knowledge of advertisers and communicators on all these aspects, TECH offers this postgraduate diploma. The program directly addresses the current challenges of this industry, also providing students with the most up-to-date narrative resources. At the same time, in order to enhance the creativity and originality of the graduates, the syllabus defines several specific softwares designed for this field and its applications.

On the other hand, the university degree covers the necessary tools to generate more efficient interactive and participatory experiences in an advertising campaign that deeply involve and connect with the buyer. In addition, the academic itinerary points out the creative opportunities of the Metaverse, addressing an innovative terrain where promotional narratives can transcend conventional boundaries and immerse consumers in immersive experiences.

On the other hand, the program's methodology adapts to today's digital reality, offering a 100% online experience that allows professionals to access
and expand their knowledge without geographical restrictions. At the same time, the use of the Relearning method, based on of the Relearning method, based on the repetition of key concepts to consolidate knowledge and facilitate more effective and lasting learning. This flexible and practical approach ensures that graduates not only absorb theories, but also internalize the skills necessary to excel in the exciting world of Storytelling.

You will stand out in a highly competitive industry thanks to the disruptive content you will tackle at the best digital university in the world according to Forbes”

This postgraduate diploma in Storytelling for Advertising contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Storytelling for Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Become a pioneer in the use of the Metaverse and AI to power your advertising campaigns”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Boost your career at the world's top-rated university according to the Trustpilot platform"

Enroll and you will develop captivating stories while implementing successful advertising campaigns"

The main objective of this postgraduate diploma is to train students in the mastery of advertising Storytelling. To this end, the syllabus includes the necessary skills to captivate the public's attention in an effective way. Through a strategic approach, graduates will acquire the essential skills to build impactful and authentic stories that are in tune with the emotions and motivations of their audience. This program not only seeks to perfect storytelling techniques, but also to enhance graduates' ability to create campaigns that not only inform, but also inspire and connect with audiences in a lasting way.

You will captivate your audience with memorable stories that enhance the impact of your advertising campaigns. Meet your goals with TECH!"

General Objectives

• Show and assess the new trends that professionals in this sector will encounter now and in the future
• Train the professional, by means of the necessary skills, to improve problem solving and develop the essential professional competences
• Know in depth the new projects of value for commercial communication
• Show the vision of creativity as a collaborative agent in the development of communication
• Gain in-depth knowledge of the latest tools to support creativity
• Develop actions and initiatives to improve creative results, in collaboration with the other actors involved in their conception
• Use creativity support tools

Specific Objectives

Module 1. The generation of advertising ideas

• Stimulate the generation of innovative ideas
• Highlighting the value of the creative environment
• Explain the activity of creative thinking
• Detail how the advertising creative thinking software works
• Enhancing team creativity
• Draw inspiration from the creative legacy of others
• Explore creativity in different fieldsThe generation of ideas Advertising

Module 2. Branded Content

• Highlight the importance of branded content and its relationship with content marketing
• Explain what branded content is and its similarities with traditional advertising
• Detail the requirements for the creation of branded content
• Discuss the types of branded content that can succeed
• Point out the characteristics of viral videos and their utilities
• Present content marketing as an essential component of new communications
• Understanding storytelling and its distribution on multiple platforms and social networks
• Study the characteristics and differences of virtual events

Module 3. Applied advertising creativityCreative Publicist

• Investigate the possibilities of the metaverse, artificial intelligence (AI) and neuroscience
• Discover what the metaverse is and how it is impacting creativity
• Delve into the business insights of the metaverse
• Examine how AI is changing content creation and consumption, and its influence on the creative workplace
• Look into the future and explore the creative opportunities of this new era
• Analyze how brands can excel in the metaverse and how this affects distribution and the relationship with consumers
• Learn the skills and attitudes needed to thrive in this ever-changing environment
• Discover various creative opportunities, such as immersive experiences, brand avatars, virtual events, etc
• Study the relationship between neuroscience and creativity

You will achieve your objectives and master the psychology of Storytelling to influence the perceptions and decisions of your consumers”