This program will help you learn how to apply the main Digital Marketing for Social Media in your work to achieve the maximum possible benefits” 

Marketing strategies are closely related to communication, because the emission of a particular message is the key to both. In this sense, it must be taken into account that advertising communication has changed in the last twenty years with the creation of the so-called digital ecosystem, which alters the different ways of communication thanks to the possibilities opened by technology. The digital environment generates different keys to social behavior, requires new languages and modifies the relationships between senders and receivers of messages. It also implies new patterns of contextualization and interpretation of content.

For all these reasons, it is important to know the role of communication in marketing processes and, above all, it is especially important to improve the training of journalists in this field, since their correct use of language makes them a suitable profile to stand out in this field. Thinking about this, TECH has designed a postgraduate diploma in Digital Marketing for Social Media that will mark a before and after in the training of these professionals, by having the most innovative resources and advanced knowledge on this subject. Thus, throughout these months, the student will learn to analyze, interpret and structure digital information to create appropriate marketing campaigns to achieve the objectives of the companies.  

A program that will teach students, through experience, to develop successfully in the tool management of Digital Marketing for Social Media. A learning that is achieved by combining practical and theoretical teaching, offering a unique option to obtain a greater visibility of their resumes. 

Join elite work teams in the field of digital marketing and bring all your knowledge to succeed in the sector”

This postgraduate diploma in Digital Marketing for Social Media contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

A postgraduate diploma that will enable you to work in all areas of digital marketing with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. In this way, TECH ensures to offer students the educational updating objective it aims to provide. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

A unique, key, and decisive educational experience to boost your professional development”

Learn everything that this postgraduate diploma offers you in a dynamic way, thanks to TECH innovative teaching methodology” 

This program in Digital Marketing for Social Media has been developed with the main objective of offering journalism and communication professionals the key tools to successfully manage in an increasingly competitive and fundamental field in all companies. For this reason, the specialization and updating of the contents in order to get up to date on the main latest developments in the field is essential for those who wish to access positions of great responsibility. and students will be able to find those latest developments in this program. 

If you want to become an expert in Digital Marketing for Social Media, do not miss the opportunity to take this postgraduate diploma. You will find the latest information on the subject” 

General Objective

• Adquirir los conocimientos necesarios para realizar una adecuada comunicación publicitaria utilizando las herramientas digitales más avanzadas

Specific Objectives

Module 1. Fundamentals of Communication in the Digital Environment 

• Use information and communication technologies and techniques in the different combined and interactive media or media systems
• Prepare the student to take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
• Train the student to have the ability to analyze, process, interpret, elaborate and structure digital communication 

Module 2. Research in Digital Media

• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, via its application to specific cases
• Be able to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Know how to apply advertising communication research techniques
• Organize research and communication work in digital media
• Master the strategies and tools for Internet research, knowing the different formats, supports and data storage sites in the service of advertising and public relations
• Know and understand the importance of the Internet in the research work in the field of advertising and public relations

Module 3. Social Media and Community Management

• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
• Have the ability to analyze, process, interpret, elaborate and structure digital communication
• Enable the student to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Understand the importance of social media and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives

A unique program that will be fundamental for personal and professional growth”