You love culture and you have lots of projects to carry out: carry them out thanks to this postgraduate diploma”

The creative industries are one of the fundamental elements that provide the backbone of societies. Without art and leisure, that is, without creativity, the different communities that make up each country and each region suffer, since culture is essential to human activity.

Any artistic discipline, be it music, cinema, theater or painting, whether in its most popular or academic forms, is an element present in the day-to-day life of societies. But for these disciplines to contribute to the cultural life of each place it is necessary to have agents or companies that organize cultural events in an effective and beneficial way for the community.

This postgraduate diploma in Creative Industries Management, focused on journalists and communication professionals, offers the opportunity to learn everything you need to know about cultural industries, both in theory and practice, as it aims to provide the necessary tools for the education of companies and institutions related to the arts, as well as for the organization of events in this field.

From an industrial perspective, always directed towards communication, this program is the answer for all those who wish to work in the world of culture and want to obtain the industrial and business knowledge necessary to achieve it.

If you are interested in culture and want to embark on a professional career in this field, this postgraduate diploma is the answer"

This postgraduate diploma in Creative Industries Management contains the most complete and up-to-date program on the market. The most important features include:

• The industrial and entrepreneurial approach, which will help students to undertake their cultural projects
• The combination of a theoretical and practical perspective, which will enable students to obtain skills that will be useful in their professional environment
• Practical exercises where the self-assessment process can be carried out to improve learning
• Content that is accessible from any fixed or portable device with an Internet connection

The creative industries are one of the most important cultural fields but there is a lack of qualified professionals: with this program you will be a highly sought-after expert"

The program includes in its teaching staff professionals from the sector who bring to this program the experience of their work, as well as recognized specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

The main career opportunities for journalists and communicators are in the creative industries: take advantage of it and specialize"

More and more journalists are working in the field of culture: TECH knows that you also want to make the leap and gives you the tools to do it"

The objectives of this program in Creative Industries Management are to prepare the communication professional to face the different business challenges that may arise when organizing cultural activities, as well as to give an artistic perspective to journalists who wish to combine both disciplines.

Culture is important to you: TECH helps you open up a career path in that field” 

General Objectives

• Offer useful knowledge for the specialization of students, providing them with skills for the development and application of original ideas in their personal and professional work
• Understand how creativity and innovation have become the drivers of the economy
• Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
• Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries

Specific Objectives

Module 1. Protection of Creative and Intangible Products

• Knowledge of regulations affecting creative and intangible products, such as intellectual and industrial property or advertising law
• Apply the standards studied to the daily work as a manager of creative companies

Module 2. Economic and Financial Management of Creative Companies

• Understanding the financial structure of a creative company
• Have sufficient knowledge to carry out the accounting and financial management of a creative company
• Understanding how investments should be made in this sector
• Knowing how to price products in the creative industry

Module 3. Consumer or User Management in Creative Businesses 

• Know the new trends in consumer purchasing methods
• Understand that the customer has to be at the center of all company strategies
• Apply design thinking techniques and tools
• Apply different research resources and techniques

Culture is important to you: TECH helps you to open a professional path in this field”