The names of the most legendary video games are remembered for decades. You will have the ability to generate that impact thanks to the content of this Postgraduate diploma"

In the creative sector, specifically in the video game industry, the branding and communication of a product is one of the most fundamental of all. The games with the most punch and potential have names that appeal to all audiences, such as Fortnite or Minecraft.  

The intention of this TECH degree is to provide its students with the most powerful and current methodologies and communication tools, so that they can develop their full potential in an industry as creative as the video game industry. 

Thus, in an intensive way, the concept of branding and its main strategies are reviewed during the teaching, defining all the steps that must be taken to unify all the ideas and concepts of the videogame in a powerful and attractive product. Communication is an intrinsic part of this process of connecting with the audience, so strategic techniques and tailored planning will also be addressed to understand how best to generate a positive impact on the audience. 

This complete TECH degree also has the advantage of being taught completely online, so the student can download all the teaching material from any device with internet access. Thus, there are no fixed schedules or classes that limit the student's own personal or professional responsibilities.  

Your video game presentation campaigns will be remembered thanks to a detailed study of the audience that you will learn in this Postgraduate diploma"

This Postgraduate diploma in Communication and Branding in Creative Industries contains the most complete and up to date educational program on the market. The most important features of the program include: 

• The development of case studies presented by experts in the management of creative companies
• The graphic, schematic and eminently practical contents of the book provide practical information on those disciplines that are essential for professional practice
• Practical exercises where self assessment can be used to improve learning
• Special emphasis on innovative methodologies in communication and branding in creative companies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Age of Empires, Pokémon, God of War, among others. They are all names etched in the memory of players around the world. Will you be the next to add to that list?"

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

With the right communication and a good marketing campaign you are guaranteed the success of any title you work on"

TECH gives you the greatest possible comfort and flexibility so that you can adapt the didactic content to your own pace and not the other way around"

This Postgraduate diploma in Communication and Branding in Creative Industries from TECHcontains 3 full teaching modules. In them, we first review the emergence of new creative industries and their cultural impact, then the creative branding and how to take advantage of the construction and creation of brands, and finally the new technological strategies of digital marketing to know how to make good communication campaigns in the modern context of this decade. 

TECH ensures that its teachings are of the highest possible quality and rigor so you are guaranteed that, by studying this Postgraduate diploma, you will become a true expert in video game communication"

Module 1. New Creative Industries

1.1. New Creative Industries 

1.1.1. From the Cultural Industry to the Creative Industry 
1.1.2. Today's Creative Industries 
1.1.3. Activities and Sectors that make up the Creative Industries 

1.2. Economic Importance of the Creative Industries Today 

1.2.1. Contribution 
1.2.2. Drivers of Growth and Change 
1.2.3. Job outlook in the Creative Industries 

1.3. New Global Context of the Creative Industries 

1.3.1. Radiography of the Creative Industries in the World  
1.3.2. Sources of Financing for the Creative Industries in each Country  
1.3.3. Case Studies: Management Models and Public Policies 

1.4. Natural and Cultural Heritage

1.4.1. Historical and Cultural Heritage 
1.4.2. By-products and Services for Museum, Archaeological and Historical Sites and Cultural Landscapes 
1.4.3. Intangible Cultural Heritage 

1.5. Visual Arts  

1.5.1.  Plastic Arts 
1.5.2. Photography
1.5.3. Crafts 

1.6. Performing Arts 

1.6.1. Theater and Dance 
1.6.2. Music and Festivals 
1.6.3. Fairs and Circuses 

1.7. Audiovisual Media 

1.7.1. Movies, TV and Audiovisual Content 
1.7.2. Radio, Podcasts and Audio Content 
1.7.3. Video Games 

1.8. Current Publications 

1.8.1. Literature, Essays and Poetry 
1.8.2. Publishers 
1.8.3. Press

1.9. Creative Services 

1.9.1. Design and Fashion 
1.9.2. Architecture and Landscaping 
1.9.3. Advertising 

1.10. Connections of the Creative Economy or Orange Economy

1.10.1. Cascade Model - Concentric Circles 
1.10.2. Spillovers Creative, Production and Knowledge 
1.10.3. Culture at the Service of the Creative Economy 

Module 2. Creative Branding: Communication and Management of Creative Brands 

2.1. Brands and Branding

2.1.1. The Brands 
2.1.2. The Evolution of Branding 
2.1.3. Positioning, Brand Personality, Notoriety 

2.2. Brand Building 

2.2.1. Marketing Mix 
2.2.2. Brand Architecture 
2.2.3. Brand Identity 

2.3. Brand Expression 

2.3.1. Graphic Identity 
2.3.2. Visual Expression 
2.3.3. Other Elements that Reflect the Brand 

2.4. Communication

2.4.1. Focuses 
2.4.2. Brand Touchpoints 
2.4.3. Communication Techniques and Tools 

2.5. Branded Content 

2.5.1. From Brands to Entertainment Platforms 
2.5.2. The Rise of Branded Content 
2.5.3. Connecting with the Audience through Unique Storytelling 

2.6. Visual Storytelling  

2.6.1. Brand Analysis 
2.6.2. Creative Advertising Concepts 
2.6.3. The Creative Fan 

2.7. Customer Experience 

2.7.1. Customer Experience(CX) 
2.7.2. Customer Journey 
2.7.3. Brand Alignment and CX 

2.8. Strategic Planning 

2.8.1. Objectives 
2.8.2. Identification of Audiences and Insights 
2.8.3. Designing the Corporate Strategy: 

2.9. Performance 

2.9.1. Briefing 
2.9.2. Tactics 
2.9.3. Production Plan 

2.10. Assessment  

2.10.1. What to Evaluate? 
2.10.2. How to Assess it? (Measuring Tools) 
2.10.3.  Results Reports 

Module 3. New Digital Marketing Strategy 

3.1. Technology and Audiences  

3.1.1. Digital Strategy and Differences between User Types 
3.1.2. Target Audience, Exclusionary Factors and Generations 
3.1.3. The Ideal Costumer Profile (ICP) and Buyer Persona 

3.2. Digital Analytics for Diagnostics  

3.2.1. Analytics prior to the Digital Strategy 
3.2.2. Moment 0 
3.2.3. KPIs and Metrics, Typologies, Classification according to Methodologies 

3.3. E-Entertainment: the Impact of E-Commerce in the Entertainment Industry 

3.3.1. E-commerce, Typologies and Platforms
3.3.2. The Importance of Web Design: UX and UI 
3.3.3. Optimization of Online Space: Minimum Requirements 

3.4. Social Media and Influencer Marketing 

3.4.1. Impact and Evolution of Network Marketing 
3.4.2. Persuasion, Keys to Content and Viral Actions 
3.4.3. Planning Campaigns for Social Marketing and Influencer Marketing 

3.5. Mobile Marketing 

3.5.1. Mobile User 
3.5.2. Mobile Web and Apps 
3.5.3. Mobile Marketing Actions 

3.6. Advertising in Online Environments 

3.6.1. Advertising in RRSS and Objectives of the Social Ads 
3.6.2. The Conversion Funnel or Purchase Funnel: Categories 
3.6.3. Social Ads Platforms 

3.7. The Inbound Marketing Methodology 

3.7.1. Social Selling, Key Pillars and Strategy 
3.7.2. The CRM Platform in a Digital Strategy 
3.7.3. Inbound Marketing or Attraction Marketing: Actions and SEO 

3.8. Automization of Marketing  

3.8.1. Email Marketing and Email Typology 
3.8.2. Email Marketing Automation, Applications, Platforms and Advantages 
3.8.3. The Emergence of Bot & Chatbot Marketing: Typology and Platforms 

3.9. Data Management Tools  

3.9.1. CRM in Digital Strategy, Typologies and Applications, Platforms and Trends 
3.9.2. Big Data: Big Data, Business Analytics y Business Intelligence 
3.9.3. Big Data, Artificial Intelligence and Data Science 

3.10. Measuring Profitability 

3.10.1. ROI: the Definition of Return on Investment and ROI vs. ROAS
3.10.2. ROI Optimization 
3.10.3. Key Metrics 

You will be the best possible leader for the video game companies you choose to lead"