TECH offers you a comprehensive update of your professional skills in new channels, technologies and trends through Relearning and a complete online learning platform"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The program in Creative Advertising Strategies is a program composed of a syllabus focused on the different challenges faced by creatives in the development of innovative strategies, artistic creativity in communication and new technologies. This is why this program is oriented from a theoretical-practical structure integrated with the experience and background of a highly qualified team. In addition, its 100% online format allows the professional to acquire skills and combine study with their other obligations and duties.

In this program you will have updated academic materials and the most innovative multimedia resources such as complementary readings and interactive summaries"

Syllabus

This university program integrates 450 teaching hours in which TECH through a first level education, which will drive students to position themselves among the best professionals in the career. In this way, they will face and overcome various obstacles in professional areas of advertising. Accordingly, the program offers a variety of competencies and skills involved in technological innovations, addressing in detail consumer relations, new creative challenges and search engine optimization.

In order to achieve these objectives, the teaching staff has developed an important syllabus that integrates 3 modules, so that students can strengthen their competencies in strategy approach to creativity and trends in advertising creativity.

The program will guide students to learn from the principles of the limits of advertising creativity. Therefore, it is a program that incorporates a highly qualified teaching staff, supported by innovative resources in audiovisual terms, in addition to guaranteeing a first class academic process with a 100% online modality. 

Likewise,TECH thinks about comfort and excellence. That is why this Postgraduate diploma offers the most complete and exclusive update, where it also achieves time flexibility by only needing an electronic device with an Internet connection and therefore, access without difficulty to the virtual platform from the comfort of your home. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules.

Module 1. Creative Publicist
Module 2. Digital creativity
Module 3. Creativity in social networks

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Creative Advertising Strategies in a totally online way. During the 6 months that the specialization lasts, the students will be able to access all the contents of this program at any time, which will allow them to self-manage their study time. 

Module 1. Creative Publicist

1.1. What is Creativity 

1.1.1. Definitions
1.1.2. Constantly changing creative models. New technologies, need for greater efficiency
1.1.3. Challenges for creatives in the development of innovative strategies. The Benefits of Collaboration
1.1.4. Professions where creativity is in demand
1.1.5. People who stood out for their exceptional creativity

1.2. The best conditions to create. The generation of ideas

1.2.1. Phases of Creativity
1.2.2. Focus on the problem
1.2.3. Relax, enjoy
1.2.4. Make a mistake
1.2.5. Play and techniques to stimulate the game

1.3. The creative subject

1.3.1. Demands on the creative
1.3.2. Stability
1.3.3. The creative's kryptonite
1.3.4. Falling in love with the project
1.3.5. Good or bad creative? 
1.3.6. The creative's memory

1.4. Challenges for creatives in the development of innovative strategies 

1.4.1. Customer relations: companies, individuals, organizations, territories
1.4.2. Relationships with other stakeholders: suppliers (photographers, planners, speakers, designers...), colleagues, agency managers, artificial intelligence... etc
1.4.3. Relations with consumers
1.4.4. The importance of team building

1.5. The context of a creative project 

1.5.1. Market introduction of an innovative product
1.5.2. Strategy for approaching creativity 
1.5.3. Complex products or services
1.5.4. Personalized communication

1.6. Types of advertisements. Creative and non-creative

1.6.1. Innovative, generic, imitations, etc
1.6.2. Differences between original
1.6.3. Ways to get customers with creativity

1.7. Artistic creativity in communication 

1.7.1. 21 reasons to be creative
1.7.2. What we call art in communication
1.7.3. Artistic referents of advertising creativity

1.8. New creative challenges

1.8.1. New channels, technologies, trends, etc
1.8.2. The development of a new format
1.8.3. The need to implement new technologies in an innovative ad
1.8.4. The entry of competitors 
1.8.5. Life cycle of an idea 
1.8.6. Sustainability, inclusive language 

1.9. Trends in advertising creativity

1.9.1. Role of customers in decision making
1.9.2. New methods and media
1.9.3. New Technologies

1.10. Limits of advertising creativity

1.10.1. Access to the most innovative ideas
1.10.2. The cost of a good idea
1.10.3. The relevance of a message
1.10.4. The decision map
1.10.5. Finding the right balance

Module 2. Digital creativity

2.1. What is digital creativity? 

2.1.1. Digital technologies to create
2.1.2. Digital techniques to boost creativity
2.1.3. Conclusions

2.2. Differences between digital advertising and digital marketing 

2.2.1. Description of digital marketing
2.2.2. Description of digital advertising
2.2.3. Conclusions 

2.3. Creativity in digital advertising 

2.3.1. Banners
2.3.2. Search Ads 
2.3.3. Video ads
2.3.4. Native ads
2.3.5. Social media ads 
2.3.6. Display advertising
2.3.7. Augmented reality ads
2.3.8. Email advertisements

2.4. Creativity in digital marketing

2.4.1. Content generation
2.4.2. Relevance and value 
2.4.3. Diversity of formats
2.4.4. Positioning as an expert
2.4.5. Frequency and consistency
2.4.6. Measuring results

2.5. SEO (Search Engine Optimization)

2.5.1. Search Engine Optimization 
2.5.2. SEO Metrics 
2.5.3. Conclusions 

2.6. E-mail Marketing 

2.6.1. Promotion of products and services
2.6.2. News and relevant information
2.6.3. Follow-up and loyalty
2.6.4. Automation

2.7. Social media marketing

2.7.1. Increased reach and visibility
2.7.2. Fostering a community
2.7.3. Creating inspirational content
2.7.4. Generating leads and conversions
2.7.5. Collaborations with influencers
2.7.6. Feedback and improvement
2.7.7. Branding and authority

2.8. Affiliate marketing

2.8.1. Targeting strategies
2.8.2. Search Tools
2.8.3. How to apply creativity
2.8.4. Examples:

2.9. Influencer Marketing

2.9.1. Targeting strategies
2.9.2. Search Tools
2.9.3. How to apply creativity
2.9.4. Examples:

2.10. Social media plan

2.10.1. Structure and basic content
2.10.2. Creative examples 
2.10.3. Conclusions

Module 3. Creativity in social networks

3.1. Creativity in TikTok

3.1.1. Technical aspects of use 
3.1.2. How to be creative in TikTok 
3.1.3. Examples: 

3.2. Creativity in X 

3.2.1. Technical aspects of use 
3.2.2. How to be creative in X
3.2.3. Examples:

3.3. Creativity on Facebook 

3.3.1. Technical aspects of use
3.3.2. How to be creative on Facebook
3.3.3. Examples:

3.4. Creativity on Instagram

3.4.1. Technical aspects of use
3.4.2. How to be creative on Instagram
3.4.3. Examples:

3.5. Creativity on LinkedIn

3.5.1. Technical aspects of use
3.5.2. How to be creative on LinkedIn
3.5.3. Examples:

3.6. Creativity on YouTube

3.6.1. Technical aspects of use
3.6.2. How to be creative on YouTube
3.6.3. Examples:

3.7. Creativity on Whatsapp

3.7.1. Technical aspects of use
3.7.2. How to be creative in Whatsapp
3.7.3. Examples:

3.8. Creativity for blogs

3.8.1. Technical aspects of use
3.8.2. How to be creative in a blog
3.8.3. Examples:

3.9. Creativity for newsletters

3.9.1. Technical aspects of use
3.9.2. How to be creative in a newsletter
3.9.3. Examples:

3.10. Creativity in Wikipedia

3.10.1. Technical aspects of use
3.10.2. How to be creative on Wikipedia
3.10.3. Examples:

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology”