Gain insights that help your company achieve its goals by understanding the customer journey throughout the customer lifecycle"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate diploma in Business Management Using Business Intelligence is an exceptional program that challenges the professional by directing their attention to success in the business world and the quality of services and human capital. It is a program that has been structured in such a way that the student not only acquires all the knowledge and skills they need, but also presents a unique and stimulating experience that will take them to the top of their professional capacity. 

You will learn to establish change strategies and practices for digital business transformation through the advanced application of analytical techniques"

Syllabus

The Postgraduate diploma in Business Management Using Business Intelligence at TECH Global University is an intensive program that prepares students to face challenges and strategic decisions in the corporate environment with the tools of business intelligence Thus, the content of the program is designed to promote control and decision making aimed at improving their work skills.

Throughout 450 hours of preparation, the student analyzes a multitude of practical cases through individual work, achieving a deep learning that can be put into practice at any time. It is, therefore, an authentic immersion in real business situations.

In this way, this Postgraduate diploma deals in depth with the concept of Business Intelligence to implement it in business management so that it brings positive results to the company, from a disruptive, complete and up-to-date perspective, focused on solving the real needs of the business world. It is designed to train professionals who understand Business Intelligence with a strategic, international and innovative approach.

A syllabus fully designed for the student, focused on their professional improvement, preparing them to achieve excellence. A program that understands both the needs of the student and the company, through innovative content based on the latest trends, supported by the best educational methodology and an exceptional faculty.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Business Perspective
Module 2. Data-Driven Business Transformation
Module 3. Business Intelligence and Artificial Intelligence: Strategies and Applications

Where, when and how is it taught?

TECH offers the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Business Perspective 

1.1. The Company  

1.1.1. Capital, Investment and Risk
1.1.2. Organizational Morphology: Size, Shape, Activity and Sectors
1.1.3. Organization and Resources
1.1.4. Management and Their Needs

1.2. Company: Market and Customer

1.2.1. Market and Customer
1.2.2. Market Analysis and Segmentation
1.2.3. Direct and Indirect Competition
1.2.4. Competitive Advantage.

1.3. Business Strategy

1.3.1. Business Strategy
1.3.2. DAFO Analysis
1.3.3. Objectives and Deadlines [SMART, C/M/L/P, Cascading Objectives].
1.3.4. Measuring Results: Knowing the Reality
1.3.5. Key Indicators

1.4. Information as an Asset

1.4.1. Information and Management
1.4.2. Life Cycle Information
1.4.3. Operational System and Strategic System

1.5. Balanced Scorecard

1.5.1. Operational, Tactical and Strategic Scorecards
1.5.2. CMI Definition
1.5.3. Financial Perspective
1.5.4. Customer Perspective
1.5.5. Internal Processes Perspective
1.5.6. Learning and Growth Perspective

1.6. Productivity Analysis 

1.6.1. Income, Expenditures, Investment and Consumption
1.6.2. Cost Analysis and Allocation
1.6.3. ROI and Others Ratios of Interest

1.7. Distribution and Sales

1.7.1. Relevance of the Department
1.7.2. Channels and Equipment
1.7.3. Types of Sales and Consumption

1.8. Other Common Areas

1.8.1. Production and Service Delivery
1.8.2. Distribution and Logistics
1.8.3. Commercial Communication
1.8.4. Inbound Marketing

1.9. Data Management 

1.9.1. Roles and Responsibilities
1.9.2. Stakeholder Identification
1.9.3. Information Management Systems
1.9.4. Type of Operating Systems
1.9.5. Strategic or Decision Support Systems
1.9.6. Platforms for Information: Cloud Computing vs. On Premise

1.10. Exploring the Information

1.10.1. Intro SQL: Relational Databases Basic Concepts 
1.10.2. Networks and Communications: Public/Private Networks, Network/Subnet/Router Address and DNS. VPN Tunnel and SSH 
1.10.3. Operational System: Standardized Data Templates
1.10.4. Strategic System: OLAP, Multidimensional Model and Graphical Dashboards
1.10.5. Strategic Analysis of Databases and Report Composition

Module 2. Data-Driven Business Transformation

2.1. Big Data 

2.1.1. Big Data in Enterprises
2.1.2. Concept of Value
2.1.3. Value Project Management

2.2. Digital Marketing 

2.2.1. Digital Marketing
2.2.2. Benefits of Digital Marketing

2.3. Action Plan

2.3.1. Campaigns and Types
2.3.2. Redemption and Drive
2.3.3. Types of Strategies
2.3.4. Digital Marketing Plan

2.4. Execution of the Marketing Plan

2.4.1. Customer Journey (Baseline-Campaign-Redemption-Improvement) and Digital Marketing
2.4.2. Web Integration of Digital Marketing Tools
2.4.3. Digital Marketing Tools

2.5. Customer Journey. 

2.5.1. Customer Life Cycle
2.5.2. Association of Campaigns to the Life Cycle
2.5.3. Campaign Metrics

2.6. Data Management for Campaigns

2.6.1. Data Warehouse and Datalab
2.6.2. Campaign Creation Tools
2.6.3. Drive Methods

2.7. Digital Marketing GDPR

2.7.1. Data Anonymization and Manipulation of Personal Data
2.7.2. Robinson Concept
2.7.3. Exclusion lists

2.8. Control Panels

2.8.1. KPIs 
2.8.2. Audience
2.8.3. Tools
2.8.4. Storytelling

2.9. Customer Analysis and Characterization

2.9.1. 360º Customer Vision
2.9.2. Relation of Analysis to Tactical Actions
2.9.3. Analysis Tools

2.10. Business Examples Applying Big Data Techniques 

2.10.1. Upselling/Cross-Selling
2.10.2. Propensity Models
2.10.3. Risk Models
2.10.4. Predictions
2.10.5. Image Processing

Module 3. Business Intelligence and Artificial Intelligence: Strategies and Applications 

3.1. Financial Services

3.1.1. The Implications of Artificial Intelligence (AI) in Financial Services. Opportunities and Challenges 
3.1.2. Case Uses 
3.1.3. Potential Risks Related to the Use of AI
3.1.4. Potential Future Developments/Uses of AI

3.2. Implications of Artificial Intelligence in the Healthcare Service 

3.2.1. Implications of AI in the Healthcare Sector. Opportunities and Challenges 
3.2.2. Case Uses

3.3. Risks Related to the Use of AI in the Health Service

3.3.1. Potential Risks Related to the Use of AI
3.3.2. Potential Future Developments/Uses of AI 

3.4. Retail 

3.4.1. Implications of AI in Retail. Opportunities and Challenges 
3.4.2. Case Uses 
3.4.3. Potential Risks Related to the Use of AI 
3.4.4. Potential Future Developments/Uses of AI

3.5. Industry 4.0 

3.5.1. Implications of AI in the 4.0 Industry. Opportunities and Challenges
3.5.2. Case Uses

3.6. Potential Risks Related to the use of AI in the 4.0 Industry 

3.6.1. Case Uses
3.6.2. Potential Risks Related to the Use of AI
3.6.3. Potential Future Developments/Uses of AI 

3.7. Public Administration. 

3.7.1. Implications of AI in Public Administration: Opportunities and Challenges
3.7.2. Case Uses 
3.7.3. Potential Risks Related to the Use of AI 
3.7.4. Potential Future Developments/Uses of AI 

3.8. Education 

3.8.1. Implications of AI in Educational: Opportunities and Challenges
3.8.2. Case Uses 
3.8.3. Potential Risks Related to the Use of AI 
3.8.4. Potential Future Developments/Uses of AI

3.9. Forestry and Agriculture 

3.9.1. Implications of AI in Forestry and Agriculture. Opportunities and Challenges 
3.9.2. Case Uses
3.9.3. Potential Risks Related to the Use of AI
3.9.4. Potential Future Developments/Uses of AI 

3.10. Human Resources 

3.10.1. Implications of AI for Human Resources Opportunities and Challenges
3.10.2. Case Uses 
3.10.3. Potential Risks Related to the Use of AI 
3.10.4. Potential Future Developments/Uses of AI 

Apuesta por tu futuro y posiciónate con éxito dentro del mundo empresarial gracias al BI”