Multimedia Communication

A unique academic experience, where you will have in your favor all the advantages of online learning, accompanied by an intensive and rigorous practical stay"

Multimedia Communication benefits companies in a variety of ways. First, it allows them to reach a wider and more diverse audience through different channels, such as social networks, websites and streaming platforms. In addition, the combination of text, images, audio and video enriches the presentation of information, making messages more engaging and memorable for customers. Interactivity and immediate feedbackfavor the understanding of the audience's needs, allowing for quick and effective adaptation. Likewise, the analysis of data obtained through their work strategies helps in strategic decision making and improves management efficiency in companies. 

Managers and business leaders must be up to date on all these potentialities to be able to adapt their entities and keep them relevant to users. In response to these demands, TECH has developed this Hybrid professional master’s degree. The program is distinguished by the implementation of a study modality that is unparalleled in the current university training panorama. Its structure consists of two distinct stages. The first stage is taught 100% online, from an interactive platform, with various resources to strengthen students' mastery of complex concepts. These materials include video summaries, master classes, infographics, among others. Thus, over the course of 1,500 hours, the degree is taught using disruptive methodologies such as Relearning and Harvard case studies. 

In the second academic period, enrolled participants have the opportunity to develop a first level practical internship. For this purpose, they will have 3 weeks of liaison with a prestigious company with extensive results in the integration of Multimedia Communication advances. During this stage, they will be accompanied by tutors who will be in charge of reinforcing the mastery of the contents through advanced tasks and the handling of the most avant-garde tools of this professional sphere.

Incorporate to your professional practice cutting-edge theoretical and practical knowledge about the most effective digital platforms to reinforce the reputation of your business brand"

This Hybrid professional master’s degree in Multimedia Communication contains the most complete and up-to-date program on the market. The most important features include: 

• Development of more than 100 cases presented by multimedia and digital communication professionals
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Work based on the current structures of communication and the new advertising industry, both in online and offline media
• The acquisition of a broad and exhaustive knowledge of the different branches of multimedia communication, its tools, its applications and the most effective recommendations to develop successful projects adapted to the demands of today's society
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• In addition, you will be able to do an internship in a large company in the communication sector

With 3 weeks of intensive practice, you will be able to become a corporate leader widely trained in the informative management of social networks"

In this proposed Master's program, of a professionalizing nature and hybrid learning modality, the program is aimed at updating professionals in the corporate and business sector. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical and practical elements that will bring participants up to date and allow them to optimize processes such as decision-making or effective communication for leadership. 

Thanks to its multimedia content elaborated with the latest educational technology, they will allow managers a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned experts.

This Hybrid professional master’s degree is all you need to be up to date on the most effective genres, languages and codes of television and radio communication for your company"

Through this program, you will have the opportunity to analyze in situ, how a prestigious corporation draws strategies to sustain a close image and clean reputation with its users"

Each graduate of this program will develop specific competencies to integrate effective communication strategies in the context of large companies. These professionals will complete the academic itinerary handling state-of-the-art digital tools and being able to implement different codes and languages such as radio or television in their multimedia productions. 

The skills that TECH puts at your disposal will allow you to structure a strategic communication plan for companies, according to their needs and those of their clients"

General Skills

• Exercise in a professional way the Multimedia Communication with the knowledge of all the necessary factors to do it with quality and solvency
• Master the different platforms through which journalism and communication are developed

Specific Skills

• Describe the characteristics and fundamentals of communication 
• See human social communication as a social science
• Implement the different online communication platforms 
• Develop a plan for the creation of the corporate identity
• Create communication in the digital environment
• Mastering the way of communicating on mobile devices
• Correct writing in the advertising field
• Use the different languages of the mass media
• Handle television expression
• Apply radio expression
• Use creative thinking applied to advertising and communication
• Develop a corporate identity for an organization
• Use graphic design tools

Update your knowledge on graphic design and the advantages it brings to the corporate image through this comprehensive TECH program"