With TECH, you will become an expert in Pharma Biotech business plans and achieve success in this ever-growing industry”

A well-developed project allows companies in the sector to have a clear vision of their long-term objectives and goals. It also gives them the ability to identify emerging opportunities in the market and establish an appropriate strategy to take advantage of them.

In the medical field, the Business Plan plays a crucial role in defining an organization's unique value proposition. This involves highlighting scientific and technological innovation in the creation of new products and therapies. For a solid strategy helps companies in this sector to demonstrate their ability to address major medical challenges and provide innovative solutions.

In addition, it is also essential for attracting investors and obtaining the financing needed to carry out the research and development of new drugs and therapies. Investors and potential partners need a clear vision of how resources will be used and what the expected return will be in order to consider the investment.
To achieve this, the healthcare specialist is paramount, as they will be able to combine their clinical expertise with business skills to drive innovation, make strategic decisions and contribute to the development of advanced medical solutions. This positions them as valuable and versatile professionals in the industry.

In this context, TECH has designed the Postgraduate Certificate in Business Plan in Pharma Biotech. This program is presented in a 100% virtual format, which gives students the flexibility of access to a variety of multimedia resources, such as specialized texts and interactive summaries. In addition, the Relearning method will be used, ensuring a unique educational process. In addition, students will be able to access the content at any time and place, only needing a device with Internet access.

You will delve into a business plan and how it will help you set your goals and objectives in the pharmaceutical and biotechnology field”

This Postgraduate certificate in Business Plan in Pharma Biotech contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharma Biotech
• The graphic, schematic, and practical content with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will explore the importance of making a business plan and how it can become your key tool to stand out in the industry”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will identify the right time to develop a Pharma Biotech business plan and take advantage of market opportunities for your organization"

You will gain knowledge of the structure of the pharmaceutical industry and understand the key roles in developing an effective action plan"

The curriculum that makes up this degree will provide students with the tools and knowledge necessary to develop sound and effective business plans. Key aspects of business strategy, marketing, financial analysis and successful implementation will be addressed. Therefore, TECH has developed a 100% online degree to achieve this goal. This provides students with multimedia resources such as specialized readings and interactive summaries that can be accessed anywhere with just an Internet-connected device.

You will have at hand specialized readings with which you will develop skills to analyze your customers and build solid relationships, understanding their needs and improving communication”

Module 1. The Business Plan in the Territory

1.1. The Business Plan.

1.1.1. What is a Business Plan?
1.1.2. Purpose and objectives of a business plan
1.1.3. Why is a Business Plan important?
1.1.4. When to make a business plan

1.2. Context of the pharmaceutical industry

1.2.1. Structural situation of the pharmaceutical industry
1.2.2. Key people and departments in the development of an action plan
1.2.3. General Management

1.2.3.1. Sales Management
1.2.3.2. The Marketing Department
1.2.3.3. The Medical Department
1.2.3.4. The Financial Department
1.2.3.5. The Regulatory Department

1.2.4. Current Challenges of the pharmaceutical industry

1.3. Stages for defining a business plan

1.3.1. Defining Objectives
1.3.2. Product description: key attributes
1.3.3. What information do I need to make a plan?
1.3.4. Alignment with strategy
1.3.5. Define timings
1.3.6. Define resources
1.3.7. Establish results

1.4. Business and marketing plan

1.4.1. Commercial resources to establish a plan
1.4.2. Choice of the plan according to our objective
1.4.3. Marketing strategy: alignment
1.4.4. Marketing resources as leverage

1.5. Custmer Analysis

1.5.1. Customer Relationship Management
1.5.2. Identifying customer needs
1.5.3. Communication With Client
1.5.4. Conclusions

1.6. Competitive Analysis

1.6.1. Market Segmentation
1.6.2. Competitive analysis of your product
1.6.3. Commercial strategies facing the competition
1.6.4. Expansion plans
1.6.5. Defense plans

1.7. Economic Analysis of the Business Plan

1.7.1. Estimation of costs and objectives
1.7.2. Investment sources and strategies
1.7.3. Financial Risk Analysis
1.7.4. Assessment of Return of Investment

1.8. Implementation and Follow-Up of the Business Plan

1.8.1. Agenda of the Business Plan
1.8.2. Monitoring of the Process and Review Mechanisms according to Evolution
1.8.3. KPIs: Objective Performance Indicators
1.8.4. Conclusions

1.9. Final Analysis of the Business Plan

1.9.2. Meeting Deadlines
1.9.3. Analysis of Results
1.9.4. Budget Analysis

1.10. Pharma Biotech Marketing Plan

1.10.1. Market Analysis
1.10.2. Competition.
1.10.3. Target Audience
1.10.4. Brand Positioning

A study plan tailored to your needs and designed under the most effective pedagogical methodology, Relearning”