Introduction to the Program

Learn how to apply Digitalization and Marketing in Event Management, to take advantage of all its benefits and achieve outstanding results in the short term" 

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The inability to gather a certain number of people in a physical space gave room to a trend of digital events that opened the vision to new organizational styles. However, not knowing the new dynamics in a professional manner generates adverse consequences to the objectives set, which often result in significant losses. 

The communication professional who understands the importance of events as a powerful tool for interrelationships and business seeks to implement the greatest possible creativity in their planning, which, combined with correct procedures based on sapience, provide the achievement of the objectives set. 

Understanding everything about the new trends in event management in the digital era is possible with this Postgraduate diploma in Marketing and Digitalization in Event Management, as it provides the knowledge required for the professional to perform efficiently, facing the new challenges involved in the need for the use of digital tools.  

There are 3 modules through which the student will learn, among other topics related to the title of this program: the global communication challenges, sustainability as a strategy, analysis models in Marketing, consumer behavior and brand analysis; the student will understand the implementation of the communication plan in events and the relationship with the media and advertising agencies.

In addition, the student will learn how to boost a brand thanks to digital media and specialized techniques such as Benchmarking, segmentation and marketing analysis. The development of this 100% online program offers the flexibility that students require today, allowing them to graduate quickly and safely in a period of no more than 6 months. 

Having speakers and guests from other countries at your events, without incurring large investment costs, is possible in the digital era. Learn how to achieve this efficiently with proper timing and coordination" 

This Postgraduate diploma in Marketing and Digitalization in Event Management contains the most complete and up-to-date program on the market. The most important features include:

  • The development of practical cases presented by experts in Communication, Marketing and Event Management
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

Get up to date with this Postgraduate diploma and master the most effective tools in Marketing and Digitalization in Event Management" 

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Enroll now and become an expert in a few months and online” 

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Apply now and get access to a library full of valuable multimedia content for you to download" 

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Diploma in Marketing and Digitalization in Event Management

The organization of events has become a key tool for the promotion of companies, products and services. In an increasingly competitive and globalized context, it is essential to have professionals who are able to plan and carry out successful events that connect with the target audience and generate brand impact. Our Postgraduate Diploma in Marketing and Digitalization in Event Organization program is designed to educate professionals capable of leading event projects in an effective and strategic way.

In this Postgraduate Diploma program you will delve into the use of digital tools for event planning and promotion, including the management of social networks, ticketing platforms and the implementation of digital marketing strategies. In addition, key topics for the organization of events will be addressed, such as identifying the target audience, selecting the right venue, managing suppliers and budgeting. All of this through a practical and case-based approach that will allow students to acquire solid skills and knowledge for success in event organization.