Description

This program is the best option you can find to specialize in Social Media and Communication Market Management"

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The teaching team of this postgraduate diploma in Social Media and Communication Market Management has made a careful selection of each of the topics of this program to offer the student a study opportunity as complete as possible and linked to current events.

This Social Media and Communication Market Management provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Social Media and Communication Market Management. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

The program is designed to provide online specialization equivalent to 450 hours of study, and all theoretical and practical knowledge is presented through high-quality multimedia content. Analysis of clinical cases prepared by experts, with master classes and video techniques that allow the exchange of knowledge and experience. This course aims to maintain and update the skills of its members, create protocols for action and disseminate the most important developments in the speciality.

With online training, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Don't miss the opportunity to study this postgraduate diploma in Social Media and Communication Market Management with us. It's the perfect opportunity to advance your career"

This postgraduate diploma in Social Media and Communication Market Management contains the most complete and up-to-date program on the market. The most important features include:

  • Case studies presented by experts in Communication Company Management
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Special emphasis on innovative methodologies in Communication Company Management
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate diploma is the best investment you can make when selecting a refresher program to update your knowledge in Social Media and Communication Market Management”

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

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This 100% online postgraduate diploma will allow you to combine your studies with your professional work while increasing your knowledge in this field"

Objectives

The program in Social Media and Communication Market Management is designed to facilitate professional performance in the field to acquire knowledge of the main developments in the communication sector.

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This is the best option to learn about the latest advances in Social Media and Communication Market Management”

General Objective

  • Train the media professional to manage a large company, acquiring the necessary knowledge in each area of the company

Specific Objectives

Module 1. Social Media

  • Know all the available platforms to promote their media
  • Create content for networks to catch potential customers to the company
  • Create content to generate interactions and grow within social media
  • Know which channels are appropriate and enact with the company's purposes

Module 2. Market and Communication Environments

  • Know how to manage your company's reputation
  • Create guidelines to reach a wider target audience
  • Identify what kind of brands and household name companies want patterns with the company to increase their number of sales

Module 3. Market and Customer Management

  • Identify the company environment and their target audience
  • Know the target audience of the media and know what kind of guidelines will be generated
  • Develop a guide to facilitate mediation between private companies and the media
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Realistic objectives thought out and planned so that by the end of the program you will have acquired the knowledge you need to start working in this field"

Postgraduate Diploma in Social Media and Communication Market Management

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Social media focuses on the set of online platforms that allow users to share information, content and opinions, such as Facebook, Twitter, Instagram, LinkedIn, among others. Its use as a marketing tool involves creating company profiles, publishing interesting and valuable content for users, building communities and leveraging interactions to generate greater brand awareness and engagement with customers.

On the other hand, communication market management refers to the planning, organization and execution of communication strategies that seek to promote and position a company's products or services in the market. This involves identifying the target audience, defining key messages, selecting and using different communication channels, measuring and evaluating results.

Social media and communication market management are important tools in an increasingly digitally connected world, allowing companies to reach more people and create a closer relationship with their customers. Their effective use requires a thorough understanding of platforms, audiences and market trends, as well as the design and execution of sound and effective strategies.

This virtual academic program seeks to provide students with comprehensive training in social media and communication market management. Students will learn about communication markets and social networks, including their importance, evolution and current trends. In addition, they will be taught about social media planning and strategies, including the selection and analysis of social media platforms, the development of content strategies and advertising campaigns, and the integration of analysis and monitoring tools. The program will also focus on innovation and development of communication markets, including the design of innovative communication products, research techniques and social media impact measurement.