Description

This program is the best option you can find to specialize in Corporate Communication and Market Management"

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In an increasingly modernized world, companies need to reinvent themselves to connect with their audiences. Consumers expect companies to be more accessible and open to dialogue, which is why Corporate Communication takes on a leading role in the organization.

This postgraduate diploma provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Corporate Communication and Market Management. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 450 hours of online study, and all theoretical and practical knowledge is presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the educational level of its members, create protocols for action and disseminate the most important developments in the specialty.

With an online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Don't miss the opportunity to study this postgraduate diploma in Corporate Communication and Market Management with us. It's the perfect opportunity to advance your career"

This postgraduate diploma in Corporate Communication and Market Management contains the most complete and up-to-date educational program on the market. The most important features include:

  • Case studies presented by experts in Communication Company Management
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Special emphasis on innovative methodologies in Communication Company Management
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate diploma is the best investment you can make when selecting a refresher program to update your knowledge in Corporate Communication and Market Management”

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This 100% online program will allow you to combine your studies with your professional work while increasing your knowledge in this field"

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This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

Objectives

The program is oriented to facilitate the performance of the professional in this field to acquire and know the main novelties in this field of communication.

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This is the best option to learn about the latest advances in Corporate Communication and Market Management”

General Objective

  • Prepare the media professional to manage a large company, acquiring the necessary knowledge in each area of the company

Specific Objectives

Module 1. Strategic and Corporate Communication

  • Gain knowledge about all the techniques to manage a communication company 
  • Identify tools and techniques for corporate growth 
  • Know the communication channels within the company, so that ideas can be shared immediately  
  • Carry out a strategic plan that allows communication to create a corporate impulse within the business world 

Module 2. Market and Communication Environments

  • Know how to manage your company's reputation 
  • Create guidelines to reach a wider target audience  
  • Identify what kind of brands and household name companies want patterns with the company to increase their number of sales 

Module 3. Market and Customer Management

  • Identify the company environment and their target audience 
  • Know the target audience of the media and know what kind of guidelines will be generated  
  • Develop a guide to facilitate mediation between private companies and the media 
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Realistic objectives thought out and planned so that by the end of the program you will have acquired the knowledge you need to start working in this field"

Postgraduate Diploma in Corporate Communication and Market Management

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Corporate Communication has become a key discipline in the success of any company. In a constantly changing world, the way of communicating with different audiences is fundamental. For this reason, TECH has created the Postgraduate Diploma in Corporate Communication and Market Management, with the aim that students can acquire the necessary knowledge to face the challenges of managing corporate communication and market management. In this training, students will obtain the necessary tools to design and implement effective communication strategies, both internal and external, according to the objectives and needs of each company. They will also delve into market management, from the identification of business opportunities to the implementation of marketing plans. In addition, this program offers a 100% online methodology, which allows great flexibility and adaptability to the needs of students. In this way, they will be able to combine their learning with their work and personal life, without sacrificing the quality of the teaching.

Specialize in business communication

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The Postgraduate Diploma in Corporate Communication and Market Management is ideal for communication, marketing and advertising professionals who want to expand their knowledge and enhance their professional career. But it is also an interesting option for those who want to get into this field and specialize in a discipline that is becoming increasingly relevant in the business world. In short, corporate communication and market management are fundamental in the strategy of any company. With this Postgraduate Diploma, students will be able to update themselves in the latest trends and acquire the necessary skills to apply them in their daily work. A quality training adapted to the current needs of the labor market.