With TECH, become an authentic copywriter and generator of quality digital content". ” 

The new digital paradigm has led companies to transform their commercial strategies, focusing their messages on solving their customers' problems and providing them with solutions beyond the product. Moreover, taking this work to the gigantic world of the Internet requires an excellent command of persuasive writing, its adaptation to the different existing channels and the most effective lines of action for sales.

In this context, the figure of the copywriter emerges as the most demanded professional to achieve success in this new socioeconomic configuration. For this reason, TECH has decided to boost the career of all those communication professionals who wish to enter with guarantees in this sector with the launch of this Postgraduate Diploma in Copywriting for Digital Content. 

This is an advanced program, created by specialists with extensive professional experience in this field, who will illustrate the students to be able to write persuasive texts in the different parts of a website or create authentic storytelling of success in social networks. All this with a lot of additional material that will lead them to deepen in a dynamic way in email marketing and the generation of sales funnels.

Also, thanks to the Relearningmethod, based on the reiteration of content, the graduate will acquire a much more direct and simple learning, leaving aside the many hours of study so common in other education systems.
In this way, TECH offers an excellent opportunity to progress in Copywriting through a flexible and convenient Postgraduate Diploma. All they need is an electronic device with an Internet connection to view the syllabus hosted on the virtual platform. An ideal academic option to combine the most demanding responsibilities with a first level university program.

Successfully launch the best sales funnel strategies thanks to the indications provided by real experts in this field”   

This Postgraduate diploma in Copywriting for Digital Content contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Copywriting.
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice. 
• The practical exercises where the self-evaluation process can be carried out to improve learning.
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

¿Do your sales emails end up in the spam folder? Find out how to avoid it with the guidelines you will find in this university program” 

The program includes in its teaching staff professionals of the field who pour into this training the experience of their work, in addition to recognized specialists from reference societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.  

The design of this program focuses on Problem-Based Learning, in which the professional will have to try to solve the different professional practice situations that will arise throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

Give a plus to your copywriting services and specialize in UX Writer thanks to this university program”  

You will improve not only your writing, but also your SEO to improve your web positioning. Enroll now” 

The objective of this Postgraduate diploma is to provide the essential writing techniques and resources to generate value propositions and create persuasive content for websites, social networks and sales campaigns through email marketing. All in a much simpler way thanks to the numerous additional educational resources offered by TECH, which provide a theoretical and practical vision of Copywriting for Digital Content .  

This program provides you with numerous examples to inspire you to create first-class digital content” 

General Objectives

• Offer a wide and deep learning of the copywriter's profession in its different facets. 
• Show the different areas in which Copywriting: can be applied: web pages, advertisements, launches or for content marketing. 
• Offer a deep study system for the creation of branding of a brand with the Verbal Identity Manual. 
• Offer a complete study about psychology, neuromarketing and neurocopywriting 
• Acquire in-depth knowledge about the relationship between language and persuasion, emotion and profit. 
• Instruct Copywriting experts to be able to make a content plan and write for any of today's major social networks. 
• Train experts in customer service management, internal communication and B2B and B2C customer acquisition strategies. 
• Provide the tools to know how to carry out a sales funnel from start to finish 
• Provide the tools to know how to develop a digital marketing campaign 
• Instruct persuasive writing for blog articles, video scripts, podcastsscripts 
• Instruct copywriters to be able to write ads for major social networks 
• Train to work as a freelance copywriter from minute one, or to be able to work for third parties  

Specific Objectives

Module 1. Copywriting for web 

• Learn how to create or revise the texts of a home page, in the about me section, services and sales. 
• Learn how to create or revise the texts of an online store and product sheets. 
• Delve into a specialized branch of Copywriting: UX Writing 
• Learn how to manage and write all the messages involved in the customer's online experience. 

Module 2. Copywriting for content marketing and social media 

• Know what content marketing is and how to apply Copywriting in their strategy. 
• Learn the particularities of the main social networks (Facebook, Instagram, TikTok, Youtube, LinkedIn, Pinterest, Twitter) and how to write messages in them in the most effective manner 
• Describe the particularities of video scripts and podcasts, and how to write them in an effective way 
• Learn how to write blog articles 
• Manage and write all the messages involved in the online customer experience 
• Know what keywordsare and how they are used 
• Create a content calendar 
• Deepen in the measurement of results 

Module 3. Email Marketing and sales funnels 

• Learn the generalities of email marketing within a strategy 
• Create a list of subscribers 
• Learn how to grow a subscriber list 
• Know the objectives that can be achieved with email marketing 
• Know how not to go unnoticed in the inbox 
• Learn what sales funnels are and what they are used for 
• Understand how to manage a minimum sales funnel 
• Learn how to manage a sales funnel for a launch 
• Differentiate between email marketing, chatbots or WhatsApp communication   

You will be able to create quality subscriber lists by applying the most effective email marketing strategies”