If you want to become a CEO and lead large companies successfully, study in depth the most relevant areas of the business organization" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The highest standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of  TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100.000 + executives trained each year

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies 

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH Global University, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Global MBA (CEO, Chief Executive Officer) is a program designed to suit the professional, which is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 24 months and is intended to be a unique and stimulating experience that will lay the foundations for your success as a manager and entrepreneur. 

We put at your disposal a complete syllabus designed to strengthen your knowledge in this field" 

Syllabus

The Global MBA (CEO, Chief Executive Officer) of TECH Global University is an intensive program that prepares students to face challenges and business decisions both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.

Throughout 3,000 hours of study, the student will analyze a multitude of practical cases through individual work, which will allow them to learn in depth and useful for their daily practice. It is, therefore, an authentic immersion in real business situations.

ThisGlobal MBA (CEO, Chief Executive Officer) deals in depth with the main areas of business and is designed for managers to understand business management from a strategic, international and innovative perspective.

A plan designed for the professional, focused on their professional improvement and that prepares them to achieve excellence in the field of direction and business management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.

This program takes place over 24 months and is divided into 27 modules:

Módulo 1. Leadership, Ethics, and CSR. 
Módulo 2. Strategic direction and executive management
Módulo 3. Economic and Financial Management
Módulo 4. Operations and Logistics Management 
Módulo 5. Innovation and Project Management
Módulo 6. Innovation and Project Management 
Módulo 7. Investigación de mercados
Módulo 8. Strategy in marketing Management
Módulo 9. Operational Marketing
Módulo 10. Sectorial Marketing
Módulo 11. International marketing
Módulo 12. Digital Marketing and e-Commerce
Módulo 13. Social media y community Management
Módulo 14. Management Accounting
Módulo 15. Banking and Financial Markets 
Módulo 16. Financial Risk and Corporate Finance
Módulo 17. Feasibility of the Inversions Project
Módulo 18.  International Finance
Módulo 19. Strategic HR Management.
Módulo 20. Executive Coaching
Módulo 21. Talent Management
Módulo 22. Change Management
Módulo 23. Supply Chain Management Planning and Execution
Módulo 24. Supply Chain and Demand Management
Módulo 25. Strategic Purchasing Management
Módulo 26. International Operations Lean Logistics Application
Módulo 27. Innovation, e-Logistics and Technology in the Supply Chain

Where, When and How is it Taught?

TECH offers you the possibility to develop this program completely online. Over the 24 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage 
your study time. 

Module 1. Leadership, Ethics, and CSR

1.1. Globalization and Governance  

1.1.1. Globalization and Trends: Internationalization of Markets 
1.1.2. Economic Environment and Corporate Governance 
1.1.3.  Accountability

1.2. Leadership 

1.2.1. Intercultural Environment 
1.2.2. Leadership and Business Management 
1.2.3. Management Roles and Responsibilities 

1.3. Business ethics  

1.3.1. Ethics and Integrity 
1.3.2. Ethical Behavior in Companies 
1.3.3. Deontology, Ethical Codes and Codes of Conduct 
1.3.4. Fraud and Corruption Prevention 

1.4. Sustainability  

1.4.1. Business and Sustainable Development 
1.4.2. Social, Environmental and Economic Impact 
1.4.3. The 2030 Agenda and the SDGs 

1.5. Corporate Social Responsibility  

1.5.1. Corporate Social Responsibility 
1.5.2. Roles and Responsibilities 
1.5.3. Implementing Corporate Social Responsibility 

Module 2. Strategic Direction and Executive Management 

2.1. Organizational Analysis and Design 

2.1.1. Organizational Culture 
2.1.2. Organisational analysis 
2.1.3. Designing the Organizational Structure 

2.2. Corporate Strategy  

2.2.1. Corporate Level Strategy 
2.2.2. Typologies of Corporate Level Strategies 
2.2.3. Determining the Corporate Strategy 
2.2.4. Corporate Strategy and Reputational Image 

2.3. Strategic Planning and Strategy Formulation 

2.3.1. Strategic Thinking 
2.3.2. Strategic Planning and Formulation 
2.3.3. Sustainability and Corporate Strategy 

2.4. Strategy Models and Patterns 

2.4.1. Wealth, Value and Return on Investments  
2.4.2. Corporate Strategy: Methodologies 
2.4.3. Growing and Consolidating the Corporate Strategy 

2.5. Strategic Management 

2.5.1. Strategic Mission, Vision and Values 
2.5.2. Balanced Scorecard 
2.5.3. Analyzing, Monitoring and Evaluating the Corporate Strategy 
2.5.4. Strategic Management and Reporting 

2.6. Strategic Implementation and Execution 

2.6.1. Strategic Implementation: Objectives, Actions and Impacts 
2.6.2. Strategic Alignment and Supervision 
2.6.3. Continuous Improvement Approach 

2.7. Executive Management 

2.7.1. Integrating Functional Strategies into the Global Business Strategies 
2.7.2. Management Policy and Processes 
2.7.3. Knowledge Management 

2.8. Analyzing and Solving Cases/Problems  

2.8.1. Problem Solving Methodology 
2.8.2. Case Method 
2.8.3. Positioning and Decision Making 

Module 3. Economic and Financial Management 

3.1. Economic Environment 

3.1.1. Organizational Theory   
3.1.2. Key Factors for Change in Organizations   
3.1.3. Corporate Strategies, Types, and Knowledge Management

3.2. Executive Accounting 

3.2.1. International Accounting Framework 
3.2.2. Introduction to the Accounting Cycle 
3.2.3. Company Financial Statements 
3.2.4. Analysis of Financial Statements: Decision-Making

3.3. Budget and Management Control 

3.3.1. Budgetary Planning   
3.3.2. Management Control: Design and Objectives   
3.3.3. Supervision and Reporting  

3.4. Corporate Tax Responsibility 

3.4.1. Corporate Tax Responsibility 
3.4.2. Tax Procedure: a Country-Case Approach 

3.5. Corporate Control Systems 

3.5.1. Types of Control   
3.5.2. Regulatory Compliance    
3.5.3. Internal Auditing   
3.5.4. External Auditing 

3.6. Financial Management  

3.6.1. Introduction to Financial Management   
3.6.2. Financial Management and Corporate Strategy     
3.6.3. Chief Financial Officer (CFO): Managerial Skills 

3.7. Financial Planning 

3.7.1. Business Models and Financing Needs 
3.7.2. Financial Analysis Tools 
3.7.3. Short-Term Financial Planning 
3.7.4. Long-Term Financial Planning 

3.8. Corporate Financial Strategy 

3.8.1. Corporate Financial Investments 
3.8.2. Strategic Growth: Types 

3.9. Macroeconomic Context 

3.9.1. Macroeconomic Analysis   
3.9.2. Economic Indicators   
3.9.3. Economic Cycle  

3.10. Strategic Financing 

3.10.1. Banking Business: Current Environment   
3.10.2. Risk Analysis and Management 

3.11. Money and Capital Markets  

3.11.1. Fixed Income Market   
3.11.2. Equity Market   
3.11.3. Valuation of Companies  

3.12. Analyzing and Solving Cases/Problems 

3.12.1. Problem Solving Methodology 
3.12.2. Case Method 

Module 4. Operations and Logistics Management  

4.1. Operations Management 

4.1.1. Define the Operations Strategy    
4.1.2. Supply Chain Planning and Control    
4.1.3. Indicator Systems   

4.2. Purchasing Management 

4.2.1. Stocks Management    
4.2.2. Warehouse Management    
4.2.3. Purchasing and Procurement Management  

4.3. Supply Chain Management (1) 

4.3.1. Costs and Efficiency of the Operations Chain 
4.3.2. Change in Demand Patterns 
4.3.3. Change in Operations Strategy 

4.4. Supply Chain Management (2) Implementation 

4.4.1. Lean Manufacturing/Lean Thinking  
5.4.2. Logistics Management    
4.4.3. Purchasing 

4.5. Logistical Processes 

4.5.1. Organization and Management by Processes   
4.5.2. Procurement, Production, Distribution    
4.5.3. Quality, Quality Costs and Tools    
4.5.4. After-Sales Service

4.6. Logistics and Customers  

4.6.1. Demand Analysis and Forecasting    
4.6.2. Sales Forecasting and Planning 
4.6.3. Collaborative Planning, Forecasting and Replacement 

4.7. International Logistics 

4.7.1. Customs, Export and Import processes 
4.7.2. Methods and Means of International Payment 
4.7.3. International Logistics Platforms 

4.8. Competing through Operations  

4.8.1. Innovation in Operations as a Competitive Advantage in the Company  
4.8.2. Emerging Technologies and Sciences   
4.8.3. Information Systems in Operations 

Module 5. Information Systems Management  

5.1. Information Systems Management 

5.1.1. Business Information Systems 
5.1.2. Strategic Decisions 
5.1.3. The Role of the CIO 

5.2. Information Technology and Business Strategy  

5.2.1. Company and Industry Sector Analysis    
5.2.2. Online Business Models 
5.2.3. The Value of IT in a Company 

5.3. IS Strategic Planning   

5.3.1. The Process of Strategic Planning    
5.3.2. Formulating the IS Strategy    
5.3.3. Strategy Implementation Plan 

5.4. Information Systems and Business Intelligence 

5.4.1. CRM and Business Intelligence 
5.4.2. Business Intelligence Project Management 
5.4.3. Business Intelligence Architecture 

5.5. New ICT-Based Business Models 

5.5.1. Technology Based Business Models 
5.5.2. Innovation Abilities 
5.5.3. Redesigning the Value Chain Processes 

5.6. E-Commerce 

5.6.1. E-Commerce Strategic Plan 
5.6.2. Logistics Management and Customer Service in e-Commerce 
5.6.3. E-Commerce as an Opportunity for Internationalization 

5.7. E-Business Strategies 

5.7.1. Social Media Strategies 
5.7.2. Optimizing Service Channels and Customer Support 
5.7.3. Digital Regulation 

5.8. Digital Business

5.8.1. Mobile e-Commerce 
5.8.2. Design and Usability 
5.8.3. E-Commerce Operations 

Module 6. Innovation and Project Management 

6.1. Innovation 

6.1.1. Macro Concept of Innovation   
6.1.2. Types of Innovation   
6.1.3. Continuous and Discontinuous Innovation   
6.1.4. Training and Innovation  

6.2. Innovation Strategy 

6.2.1. Innovation and Corporate Strategy   
6.2.2. Global Innovation Project: Design and Management    
6.2.3. Innovation Workshops  

6.3. Business Model Design and Validation 

6.3.1. The Lean Start-up Methodology   
6.3.2. Innovative Business Initiative: Stages   
6.3.3. Financing Arrangements   
6.3.4. Model Tools: Empathy Map, Canvas Model, and Metrics   
6.3.5. Growth and Loyalty  

6.4. Project Management 

6.4.1. Innovation Opportunities    
6.4.2. Feasibility Study and Proposal Specification   
6.4.3. Project Definition and Design  
6.4.4. Project Execution   
6.4.5. Project Closure 

Module 7. Market Research 

7.1. Fundamentals of Marketing 

7.1.1. Main Definitions 
7.1.2. Basic Concepts 
7.1.3. The Evolution of the Concept of Marketing 

7.2. Marketing: From the Idea to the Market 

7.2.1. Concept and Scope of Marketing 
7.2.2. Marketing Dimensions 
7.2.3. Marketing 3.0 

7.3. New Competitive Environment 

7.3.1. Technological Innovation and Economic Impact 
7.3.2. Knowledge Society 
7.3.3. The New Consumer Profile 

7.4. Quantitative Research Methods and Techniques 

7.4.1. Variables and Measurement Scales
7.4.2. Information Sources
7.4.3. Sampling Techniques
7.4.4. The Treatment and Analysis of Data

7.5. Qualitative Research Methods and Techniques 

7.5.1. Direct Techniques: Focus Group 
7.5.2. Anthropological Techniques 
7.5.3. Indirect Techniques 
7.5.4. The Two Face Mirror and The Delphi Method 

7.6. Market Segmentation 

7.6.1. Market Typologies 
7.6.2. Concept and Analysis of the Demand 
7.6.3. Segmentation and Criteria 
7.6.4. Defining the Target Audience 

7.7. Types of Buying Behavior 

7.7.1. Complex Behavior 
7.7.2. Dissonance Reducing Behavior 
7.7.3. Variety Seeking Behavior
7.7.4. Habitual Purchasing Behavior

7.8. Marketing Information Systems 

7.8.1. Conceptual Approaches to Marketing Information Systems
7.8.2. Data Warehouse and Datamining
7.8.3. Geographical Information Systems

7.9. Research Project Management 

7.9.1. Information Analysis Tools 
7.9.2. Developing an Expectation Management Plan 
7.9.3. Assessing the Feasibility of Projects 

7.10. Marketing Intelligence 

7.10.1. Big Data 
7.10.2. User Experience 
7.10.3. Applying Techniques 

Módulo 8. Strategy in marketing Management 

8.1. Marketing Management 

8.1.1. Positioning and Value Creation 
8.1.2. Company's Marketing Orientation and Positioning 
8.1.3. Strategic Marketing vs. Operational Marketing 
8.1.4. Objectives in Marketing Management 
8.1.5. Integrated Marketing Communications 

8.2. The Function of Strategic Marketing 

8.2.1. Main Marketing Strategies 
8.2.2. Segmentation, Targeting and Positioning 
8.2.3. Managing Strategic Marketing 

8.3. Marketing Strategy Dimensions 

8.3.1. Necessary Resources and Investments 
8.3.2. Fundamentals of Competitive Advantage 
8.3.3. Company’s Competitive Behavior 
8.3.4. Focus Marketing 

8.4. New Product Strategy Development

8.4.1. Creativity and Innovation in Marketing 
8.4.2. Generation and Filtering of Ideas 
8.4.3. Commercial Viability Analysis
8.4.4. Development, Market Testing and Commercialization

8.5. Pricing Policies 

8.5.1. Short and Long Term Aims 
8.5.2. Types of Pricing 
8.5.3. Factors that Affect Pricing

8.6. Promotion and Merchandising Strategies 

8.6.1. Advertising Management 
8.6.2. Communication and Media Plan 
8.6.3. Merchandising as a Marketing Technique 
8.6.4. Visual Merchandising 

8.7. Distribution, Expansion and Intermediation Strategies 

8.7.1. Outsourcing of Sales Force and Customer Service 
8.7.2. Commercial Logistics in Product and Service Sales Management 
8.7.3. Sales Cycle Management 

8.8. Developing the Marketing Plan 

8.8.1. Analysis and Diagnosis
8.8.2. Strategic Decisions
8.8.3. Operational Decisions

Module 9. Operational Marketing 

9.1. Marketing Mix 

9.1.1. The Marketing Value Proposition 
9.1.2. Marketing Mix Policies, Strategies, and Tactics 
9.1.3. Elements of the Marketing Mix 
9.1.4. Customer Satisfaction and Marketing Mix 

9.2. Product Management 

9.2.1. Consumption Distribution and Product Life Cycle 
9.2.2. Obsolescence, Expiration, Periodic Campaigns 
9.2.3. Order Management and Stocks Control Ratios 

9.3. Pricing Principles 

9.3.1. Environmental Analysis 
9.3.2. Production Costs and Discount Margins 
9.3.3. Final Price and Positioning Map 

9.4. Distribution Channel Management 

9.4.1. Trade Marketing 
9.4.2. Distribution Culture and Competition 
9.4.3. Designing and Managing Channels 
9.4.4. Functions of Distribution Channels 
9.4.5. Route to Market 

9.5. Promotion and Sales Channels 

9.5.1. Corporate Branding
9.5.2. Advertising
9.5.3. Sales Promotion
9.5.4. Public Relations and Personal Selling
9.5.5. Street Marketing

9.6. Branding 

9.6.1. Brand Evolution 
9.6.2. Creating and Developing a Successful Brand 
9.6.3. Brand Equity 
9.6.4. Category Management 

9.7. Managing Marketing Groups 

9.7.1. Work Teams and Meeting Management 
9.7.2. Coaching and Team Management
9.7.3. Managing Equality and Diversity 

9.8. Communication and Marketing 

9.8.1. Communication Integrated into Marketing 
9.8.2. Designing a Marketing Communication Program 
9.8.3. Communication Skills and Influence 
9.8.4. Barriers to Business Communication 

Module 10. Sectorial Marketing 

10.1. Services Marketing 

10.1.1. Evolution and Growth of the Services Sector 
10.1.2. Function of Services Marketing 
10.1.3. Marketing Strategy in the Service Sector 

10.2.  Touristic Marketing 

10.2.1. Features of the Tourism Sector 
10.2.2. Tourist Product 
10.2.3. The Customer in Tourism Marketing 

10.3. Political and Electoral Marketing 

10.3.1. Policy Marketing vs. Electoral Marketing 
10.3.2. Political Market Segmentation 
10.3.3. Electoral Campaign 

10.4. Social Marketing and Responsible Marketing 

10.4.1. Social Cause Marketing and CSR 
10.4.2. Environmental Marketing 
10.4.3. Segmentation in Social Marketing 

10.5. Retail Management 

10.5.1. Relevance 
10.5.2. Reward 
10.5.3. Cost Reduction 
10.5.4. Relationship with the Customer

10.6. Banking Marketing 

10.6.1. State Regulation 
10.6.2. Branches and Segmentation 
10.6.3. Inbound Marketingin the Banking Sector 

10.7.  Health Services Marketing 

10.7.1. Internal Marketing 
10.7.2. User Satisfaction Studies 
10.7.3. Market Oriented Quality Management 

10.8. Sensory Marketing 

10.8.1. Shopping Experience as a Sensory Experience 
10.8.2. Neuromarketing and Sensory Marketing 
10.8.3. Arrangement and Presentation of the Point of Sale 

Módulo 11. International marketing 

11.1. International Market Research 

11.1.1. Emerging Markets Marketing 
11.1.2. PES Analysis 
11.1.3. What, How, and Where to Export? 
11.1.4. International Marketing-Mix Strategies 

11.2. International Segmentation 

11.2.1. Criteria for Market Segmentation at the International Level 
11.2.2. Market Niches 
11.2.3. International Segmentation Strategies 

11.3. International Positioning 

11.3.1. Branding in International Markets 
11.3.2. Positioning Strategies in International Markets 
11.3.3. Global, Regional and Local Brands 

11.4. Product Strategies in International Markets 

11.4.1. Product Modification, Adaptation and Diversification 
11.4.2. Global Standardized Products 
11.4.3. The Product Portfolio 

11.5. Prices and Exports 

11.5.1. Export Prices Calculation 
11.5.2. Incoterms 
11.5.3. International Price Strategy 

11.6. Quality in International Marketing 

11.6.1. Quality and International Marketing 
11.6.2. Standards and Certifications 
11.6.3. CE Marking 

11.7. International Promotion 

11.7.1. The International Promotion MIX 
11.7.2. Advertising and Publicity 
11.7.3. International Fairs
11.7.4. Country Branding

11.8. Distribution through International Channels 

11.8.1. Channel and Trade Marketing
11.8.2. Export Consortiums
11.8.3. Types of Exports and Foreign Trade

Module 12. Digital Marketing and e-Commerce 

12.1. Digital Marketing and E-Commerce 

12.1.1. The Digital Economy and the Sharing Economy 
12.1.2. Trends and Social Changes in Consumers 
12.1.3. Digital Transformation of Traditional Companies 
12.1.4. The Roles of the Chief Digital Officer 

12.2. Digital Strategy 

12.2.1. Segmentation and Positioning in the Competitive Context 
12.2.2. New Marketing Strategies for Products and Services 
12.2.3. From Innovation to Cash Flow 

12.3. Technology Strategy 

12.3.1. Web Development 
12.3.2. Hosting and Cloud Computing 
12.3.3. Content Management Systems (CMS) 
12.3.4. Formats and Digital Media 
12.3.5. Technological e-Commerce Platforms 

12.4. Digital Regulation 

12.4.1. Privacy Policy and Personal Data Protection Act 
12.4.2. Fake Profiles and Fake Followers 
12.4.3. Legal Aspects of Marketing, Advertising and Digital Content 

12.5. Online Market Research 

12.5.1. Quantitative Research Tools in Online Markets 
12.5.2. Dynamic Qualitative Customer Research Tools 

12.6. Online Agencies, Media, and Channels 

12.6.1. Integral, Creative and Online Agencies 
12.6.2. Traditional and New Media 
12.6.3. Online Channels
12.6.4. Other Digital Players

Módulo 13. Social media y community Management 

13.1. Web 2.0 or the Social Web 

13.1.1. Organization in the Age of Conversation 
13.1.2. Web 2.0 Is All About People 
13.1.3. New Environments, New Content 

13.2. Digital Communication and Reputation 

13.2.1. Crisis Management and Online Corporate Reputation 
13.2.2. Online Reputation Report 
13.2.3. Netiquette and Good Practices on Social Media
13.2.4. Branding and Networking 2.0 

13.3. General, Professional, and Microblogging Platforms 

13.3.1. Facebook
13.3.2. LinkedIn
13.3.3. Twitter

13.4. Video, Image, and Mobility Platforms 

13.4.1. YouTube 
13.4.2. Instagram 
13.4.3. Flickr 
13.4.4. Vimeo 
13.4.5. Pinterest 

13.5. Corporate Blogging 

13.5.1. How to Create a Blog? 
13.5.2. Content Marketing Strategy 
13.5.3. How to Create a Content Plan for Your Blog 
13.5.4. Content Curation Strategy 

13.6. Social Media Strategies 

13.6.1. Corporate Communication Plan 2.0 
13.6.2. Corporate PR and Social Media 
13.6.3. Analysis and Evaluation of Results 

13.7. Community Management 

13.7.1. Functions, Duties, and Responsibilities of the Community Manager
13.7.2. Social Media Manager
13.7.3. Social Media Strategist

13.8. Social Media Plan 

13.8.1. Designing a Social Media Plan 
13.8.2. Defining the Strategy to Be Followed in Each Medium 
13.8.3. Contingency Protocol in Case of Crisis 

Module 14. Management Accounting 

14.1. Fundamentals of Management Accounting 

14.1.1. Management Accounting Objectives 
14.1.2. Qualitative Characteristics of Accounting Information 
14.1.3. Management Accounting Evolution 

14.2. Management Accounting to Cost Accounting 

14.2.1. Elements of Cost Calculation 
14.2.2. Stock in General Accounting and Cost Accounting
14.2.3. Expense in General Accounting and Cost Accounting
14.2.4. Costs Classification

14.3. Cost-Volume of Operations-Benefit Analysis 

14.3.1. Characteristics and Assumptions of the Cost-Volume-Profit Method 
14.3.2. Break-Even Point
14.3.3. Safety Margin
14.3.4. Uncertainty Situations in the Cost-Volume-Profit Analysis

14.4. Information Systems and Business Intelligence 

14.4.1. Fundamentals and Classification 
14.4.2. Cost Allocation Phases and Methods 
14.4.3. Choice of Cost Center and Impact 

14.5. Direct Costing 

14.5.1. Analytical Results of Direct Costing as a Management Tool 
14.5.2. Fixed and Variable Costs: Classification 
14.5.3. Semi-Gross Margin for Productivity Study 
14.5.4. Analytical Balance Sheet Study 

14.6. Budget Control

14.6.1. Budget Planning and Control
14.6.2. Operational Budgets 
14.6.3. Budgeting Methods
14.6.4. Budget Control and Deviations

14.7. Standard Costs 

14.7.1. Definition and Types of Standard Costs
14.7.2. Flexible Budgeting of Indirect Costs
14.7.3. Total Cost Center and Full Costs Model
14.7.4. Variances in Standard Costs Approach

14.8. Decision-Making in Management Accounting 

14.8.1. Production and Costs Organization for Decision Making
14.8.2. Analysis of Economic-Financial Statements and their Impact on Corporate Decisions 
14.8.3. Financial Information for Decision-Making in the Short and Long Term 
14.8.4. Dealing with Uncertainty in Decision-Making 
14.8.5. Planning and Cost Analysis for Competitive Advantage 

Module 15. Banking and Financial Markets 

15.1. The Economic Environment and Financial Markets 

15.1.1. Measuring Financial Activity 
15.1.2. Main Financial Aggregates 
15.1.3. Markets and the Control of Financial Flows 
15.1.4. The Current Financial Crisis 

15.2. Banking Management 

15.2.1. Securitizations 
15.2.2. Derivatives and Structured Products 
15.2.3. Syndicated Financing 
15.2.4. Study of the Profitability Obtained 

15.3. Financial Instruments and Markets 

15.3.1. Fixed Income Valuation and Pricing 
15.3.2. Equities 
15.3.3. Derivatives 
15.3.4. Investment Funds 

15.4. Financial Analysis and Planning 

15.4.1. Analysis of the Balance Sheet 
15.4.2. Analysis of the Income Statement 
15.4.3. Profitability Analysis 

15.5. Financial Products 

15.5.1. Public and Mixed Fixed Income Assets 
15.5.2. Equity Assets 
15.5.3. Derivative Financial Products
15.5.4.  Structured Financial Products

15.6. Collective Investment 

15.6.1. Collective Investment Financial Products 
15.6.2. National Collective Investment Institutions 
15.6.3. International Collective Investment 

15.7. Portfolio Management 

15.7.1. Portfolio Theory 
15.7.2. Fixed Income and Equity Management Styles 
15.7.3. Mixed Portfolio Management Styles 
15.7.4. Asset Allocation Techniques 

15.8. Private Banking 

15.8.1. Private Banking or Wealth Management 
15.8.2. Retail and Institutional Investment
15.8.3. Differential Assets and Structures 

Module 16. Financial Risk and Corporate Finance 

16.1. Financial Management and Corporate Finance 

16.1.1. Business Management and Value Creation 
16.1.2. Capital Structure and Financial Leverage 
16.1.3. Weighted Average Cost of Capital 
16.1.4. Capital Asset Pricing Model and Other Models 

16.2. Company Valuation Methods 

16.2.1. Dividend Discount 
16.2.2. Flow Discount 
16.2.3. Comparable Multiples 

16.3. Corporate Operations 

16.3.1. Mergers 
16.3.2. Acquisition 
16.3.3. Mergers and Acquisitions 
16.3.4. Tax Regime for Restructuring Operations 

16.4. Studying Other Types of Companies 

16.4.1. Unlisted Companies 
16.4.2. SMES 
16.4.3. Family Businesses 
16.4.4. Foundations and Non-Profit Organizations 
16.4.5. Social Economy Enterprise 

16.5. Strategy and Risk Control 

16.5.1. Management Control Systems 
16.5.2. Risks and Internal Control 
16.5.3. Review and Audit of the Control System 
16.5.4. Financial Risk Management 

16.6. Risk, Profitability and Indebtedness 

16.6.1. Economic Profitability and Financial Profitability 
16.6.2. Financial Profitability and Indebtedness 
16.6.3. Risk and Profitability 

16.7. Sources of Financing 

16.7.1. Bank Financing 
16.7.2. Issuance of Debentures and Securitization of Assets 
16.7.3. Private Equity and Venture Capital 
16.7.4. Subsidies and Fiscal Support 

16.8. Corporate Transactions and Bankruptcy 

16.8.1. Declaration of Bankruptcy and its Effects 
16.8.2. Settlement and Liquidation Phases 
16.8.3. The International Tender 
16.8.4. Scoring the Tender 
16.8.5. Conclusion and Reopening of the Tender 

Module 17. Feasibility of the Inversions Project 

17.1. Investment in the Company 

17.1.1. Concept and Classification 
17.1.2. Stages in the Study of the Investment Project 
17.1.3. Investment as a Financial Operation 

17.2. Economic Valuation Methods 

17.2.1. Recovery Period 
17.2.2. Total and Average Cash Flow per Committed Monetary Unit 
17.2.3. Net Present Value and Internal Rate of Return 
17.2.4. Discounted Payback Period and Rate of Return 
17.2.5. Expected NPV Return

17.3. Cost of Capital 

17.3.1. Cost of Borrowed Resources 
17.3.2. Cost of Preferred Stocks 
17.3.3. Cost of Equity Calculation 
17.3.4. Total Cost of Capital Calculation 

17.4. Investment Diagnosis, Planning and Control 

17.4.1. Financial Planning 
17.4.2. Real Estate Planning 
17.4.3. Tax Panning 

17.5. Technical and Fundamental Analysis 

17.5.1. Definition and Scope of Application 
17.5.2. Study of Charts and Trends 
17.5.3. Sector and Stock Market Research in Fundamental Analysis 
17.5.4. Ratios and Fundamental Analysis 

17.6. Investment Analysis in a Risky Environment 

17.6.1. Adjustment of the Discount Rate
17.6.2. Reduction of Cash Flows to Certainty Conditions
17.6.3. Scenario Simulation

17.7. Cash Flows in Investment Projects 

17.7.1. Financial Modeling 
17.7.2. Elaboration of Cash Flows 
17.7.3. Analysis of Cash Flows of Working Capital 
17.7.4. Taxes and Inflation 

17.8. Stock Markets 

17.8.1. Companies Access to the Stock Market 
17.8.2. The Functioning of the International Stock Markets 
17.8.3. Stock Market Indexes 
17.8.4. Taxation of Financial Investments in Spain 

Module 18. International Finance 

18.1. Business & International Strategy 

18.1.1. Internationalization 
18.1.2. Globalization 
18.1.3. Growth & Development in Emerging Markets 
18.1.4. International Monetary System 

18.2. Foreign Exchange Market 

18.2.1. Foreign Exchange Transactions 
18.2.2. Forward Foreign Exchange Market
18.2.3. Derivative Instruments for Hedging Exchange Rate and Interest Rate Risks
18.2.4. Currency Appreciation and Depreciation

18.3. International Payment and Collection Methods 

18.3.1. Bills, Personal Check and Bank Check 
18.3.2. Transfer, Payment Order and Remittance 
18.3.3. Documentary Clauses and Credits 
18.3.4. Factoring, International Swap and Other Means 

18.4. Financing Operations in International Markets 

18.4.1. Incoterms 
18.4.2. Derivative Instruments to Hedge Possible Fluctuations in the Price of Raw Materials 
18.4.3. Export Credits With Official Support 
18.4.4. Hedging with Swap Contracts 
18.4.5. The OECD Consensus

18.5. International Financial Institutions 

18.5.1. The Fund for the Internationalization of the Company 
18.5.2. The World Bank Group
18.5.3. The Inter-American Development Bank
18.5.4. The Caribbean Development Bank

18.6. Formation of Exchange Rates 

18.6.1. Interest Rate Parity Theory 
18.6.2. Theory of Exchange Rate Expectations 
18.6.3. Purchasing Power Parity (PPP) Theory 
18.6.4. Capital Market Balance 

18.7. Debt Conversion Programs 

18.7.1. Legal Framework 
18.7.2. Operation 
18.7.3. Conversion of Debt into Public Investments 
18.7.4. Conversion of Debt into Private Investments 

18.8. International Stock Market 

18.8.1. Wall Street Market (New York) 
18.8.2. Gold Market 
18.8.3. World External Debt 
18.8.4. Paris Club 
18.8.5. ADR and GDR Securities Market 

Module 19. Strategic HR Management 

19.1. Strategic Thinking and System 

19.1.1. The Company as a System 
19.1.2. Strategic Thinking Derived from Corporate Culture 
19.1.3. The Strategic Approach from the People Management Perspective 

19.2. Planning and Management of HR Department Projects 

19.2.1. Keys to the Design and Implementation of a Balanced Scorecard 
19.2.2. Workforce Sizing and Planning 
19.2.3. Supporting Operations: Personnel Policies 

19.3. Strategic Organizational Design 

19.3.1. Business Partners Model 
19.3.2. Share Services 
19.3.3. Outsourcing 

19.4. Job Design, Recruitment and Selection 

19.4.1. Training and Career Development 
19.4.2. Strategic Approach to People Management 
19.4.3. Design and Implementation of Personnel Policies and Practices 

19.5. HR Analytics 

19.5.1. Big Data y Business Intelligence (BI) 
19.5.2. HR Data Analysis and Modeling 
19.5.3. HR Metrics Design and Development 

19.6. Strategic Leadership 

19.6.1. Leadership Models 
19.6.2. Coaching 
19.6.3. Mentoring 
19.6.4. Transformational Leadership 

19.7. Audit and Control of Human Resources Management 

19.7.1. Reasons for the Audit of Human Resources Management 
19.7.2. Data Collection and Analysis Tools 
19.7.3. The Audit Report 

Module 20. Executive Coaching 

20.1. Neuromanagement 

20.1.1. Evolution, Brain Function, Survival, Values and Rewards 
20.1.2. Self-Awareness and Sense of Pleasure 
20.1.3. Neurobiological Bases of Emotions, Empathy and Social Behaviors 
20.1.4. Cultures and Values Morality, Values and Executive Function 

20.2. Neuroeconomics 

20.2.1. Value Measurement 
20.2.2. Evaluation, Risk and Decision Making 
20.2.3. Adaptation, Microeconomic Theory, Value and Market 

20.3. Managing One-Self 

20.3.1. Search for Consistency 
20.3.2. Learning Towards Authenticity 
20.3.3. Social Values, Identity and Meaning of Life

20.4. Self-Control and Self-Efficacy 

20.4.1. Mindfulness y Homeostasis 
20.4.2. Personal Style of Relationship and Organization 
20.4.3. Relational Efficiency Map 

20.5. Management and Emotional Intelligence 

20.5.1. Patterns of Behavior and Interpersonal Relationships 
20.5.2. Basic Areas of Behavior Common to All Persons 
20.5.3. Increase Personal and Interpersonal Effectiveness through Feedback and Reflection 

20.6. Empathy and Collaboration 

20.6.1. How does Compatibility Between People Affect Productivity? 
20.6.2. Rigidity and Teamwork 
20.6.3. Effectiveness of Work in Team Development Stages 

20.7. Coaching 

20.7.1. Use of Coaching in the Development of People 
20.7.2. Coaching Models and Scope 
20.7.3. Action and Limits of Executive Coaching 

20.8. Positive Psychology 

20.8.1. Stakeholder Management and Dialogue 
20.8.2. Appreciative Inquiry
20.8.3. Select, Evaluate and Provide Feedback

Module 21. Talent Management 

21.1. Managing Human Capital 

21.1.1. Intellectual Capital The Intangible Asset of Knowledge 
21.1.2. Talent Acquisition 
21.1.3. Search for People for the Organization 
21.1.4. Preventing the Loss of Human Resources 

21.2. Innovation in Talent and People Management 

21.2.1. Strategic Talent Management Models 
21.2.2. Talent Identification, Training and Development 
21.2.3. Loyalty and Retention
21.2.4. Proactivity and Innovation 

21.3. Strategic Engagement Management 

21.3.1. Engagement Management in the New Generations 
21.3.2. Return on Capital Stock 
21.3.3. Emotional Salary 

21.4. Talent Management and Commitment 

21.4.1. Keys to Positive Management 
21.4.2. Talent Map in the Organization 
21.4.3. Cost and Added Value 

21.5. Competency-Based Human Resources Management 

21.5.1. Analysis of the Potential 
21.5.2. Remuneration Policies 
21.5.3. Career/Succession Planning 

21.6. Training Management

21.6.1. Learning Theories 
21.6.2. Talent Detection and Retention 
21.6.3. Gamification and Talent Management 
21.6.4. Training and Professional Obsolescence

21.7. Motivation 

21.7.1. The Nature of Motivation 
21.7.2. Expectations Theory 
21.7.3. Needs Theory 
21.7.4. Motivation and Financial Compensation 

21.8. Compensation and Non-Economic Benefits 

21.8.1. Quality of Life in the Workplace Programs 
21.8.2. Expansion and Enrichment of the Job 
21.8.3. Flexible Schedules and Job Sharing 
21.8.4. Healthy Environment Organization 

21.9. Compensation Policy Management 

21.9.1. Incentive Systems
21.9.2. Cost Reduction Plans 
21.9.3. Distribution of Salary Concepts 

21.10. Metrics 

21.10.1. Efficiency and Motivation in the Workplace 
21.10.2. Study of Methods and Work Measurement 
21.10.3. Performance Evaluation 

Module 22. Change Management 

22.1. Organizational Changes 

22.1.1. Transformation Process 
22.1.2. Anticipation and Action 
22.1.3. Organizational Learning 
22.1.4. Resistance to Change 

22.2. Development of High-Performance Teams 

22.2.1. Personal Factors and Motivation for Successful Work 
22.2.2. Integrating a High-Performance Team 
22.2.3. People and Business Change and Development Projects 
22.2.4. Financial Keys to HR: Business and People 

22.3. Workgroup Management 

22.3.1. Group Synergy 
22.3.2. The Group's Life Cycle 
22.3.3. Groups and Motivation 
22.3.4. Groups and Innovation 

22.4. Group Dynamics 

22.4.1. The Roles of People in Groups 
22.4.2. Group Leadership 
22.4.3. Group Rules 
22.4.4. Group Cohesion 

22.5. Responsibility and Group Management 

22.5.1. Decision Making 
22.5.2. Unconscious Reasons in Decision Making 
22.5.3. Personal Responsibility and Accountability 

22.6. Managing People in the Digital Era 

22.6.1. Impact of IT on Intellectual Capital 
22.6.2. Reputation in Social Networks and Personal Branding 
22.6.3. Recruitment and Human Resources 2.0. 

22.7. Human Resources and Total Quality 

22.7.1. Quality Costs  
22.7.3. The Importance of Quality 
22.7.3. From Total Quality to Innovation 

Module 23. Supply Chain Management Planning and Execution 

23.1. Production Planning 

23.1.1. Advanced Techniques and Systems for Production and Quality Management 
23.1.2. Effective Demand Planning and Management 
23.1.3. Advanced Sales & Operations Planning 
23.1.4. Programming and Production Control 

23.2. Demand Management under a Lean Perspective 

23.2.1. Master Planning Plan 
23.2.2. Lean Design of Product and Process Structures 

23.3. Lean Planning 

23.3.1. Value Stream Map 
23.3.2. Planning and Scheduling in Lean Systems 
23.3.3. Lean Planning and Scheduling Techniques 

23.4. Planning and Scheduling of Operations 

23.4.1. Materials Planning 
23.4.2. Resource Planning 
23.4.3. Distribution Planning 
23.4.4. Computerized Planning Systems 

23.5. Structure and Types of Production 

23.5.1. Production to Order Characteristics 
23.5.2. Characteristics of Process-Oriented Production 
23.5.3. Characteristics of Product-Oriented Production 

23.6. Supplier Relationship Management 

23.6.1. Customer Service Global Management 
23.6.2. Efficient Consumer Response 
23.6.3. Customer-Supplier Collaboration Programs 

Module 24. Supply Chain and Demand Management 

24.1. Supply Chain Design and Management 

24.1.1. Environmental Conditions 
24.1.2. Competitiveness Factors 
24.1.3. Innovation, Challenges and Shortcomings

24.2. Demand Management and Resource Planning

24.2.1. Operations and Supply Chain Analysis by Sector 
24.2.2. Stock Management by Reorder Point 

24.3. Key Aspects of the Supply Chain 

24.3.1. Order Penetration Points 
24.3.2. Stock Points 
24.3.3. Customization Points 
24.3.4. Sales Forecasting Tip 

24.4. Supply Chain and Customer Service Excellence 

24.4.1. Efficient Manufacturing and Delivery 
24.4.2. Excellence in Customer Service as a Competitive Advantage 
24.4.3. Tools for Measuring Customer Service Excellence 

24.5. Innovation and Product Engineering 

24.5.1. Product Development Management 
24.5.2. Prototypes

24.6. Organizations and Product Development 

24.6.1. Systems Engineering 
24.6.2. Purchasing in Product Development 
24.6.3. Industrialization and Manufacturing 

24.7. Strategic Planning Design throughout the Supply Chain 

24.7.1. Bottleneck Planning 
24.7.2. Uncoupling Points 
24.7.3. Pull Systems 

24.8. Establishment of the Work Sequence 

24.8.1. Process Grouping in Loops 
24.8.2. Sizing and Role of Stocks 
24.8.3. Leveling and Sequencing 

24.9. Reverse Logistics and Sustainability 

24.9.1. Returns, Rejections and Refunds 
24.9.2. Management of Household Collection 
24.9.3. Warehouse Management
24.9.4. Reverse Flow Traceability 

24.10. Customer Service 

24.10.1. Customer Service as a Winning Strategy 
24.10.2. Customer Communication Channels 
24.10.3. Integration with the Online Store 
24.10.4. Online Service Centers 

Module 25. Strategic Purchasing Management 

25.1. Strategic Purchasing Management 

25.1.1. New Challenges in Purchasing, Sourcing and Procurement Management
25.1.2. Purchasing Function in Companies and in the Supply Chain 
25.1.3. Purchasing Function as a Resource Provider 
25.1.4. Legal Aspects of Purchasing Function 

25.2. Lean Management in Purchasing Processes 

25.2.1. Lean Buying 
25.2.2. Outsourcing in the SCM 
25.2.3. Lean Supplying 

25.3. Purchasing Strategy Design 

25.3.1. Externalization 
25.3.2. Process Outsourcing 
25.3.3. Globalization 
25.3.4. Relocation 

25.4. Outsourcing-Insourcing 

25.4.1. Purchasing Models and Processes 
25.4.2. Segmentation Models 
25.4.3. Role of e-Procurement 

25.5. Strategic Sourcing 

25.5.1. Supplier Selection and Development 
25.5.2. Value Generation from Strategic Procurement 
25.5.3. Logistic Operators in Procurement 

25.6. Warehouse Design and Management

25.6.1. Advanced Warehouse Design 
25.6.2. Picking and Sorting 
25.6.3. Material Flow Control 

25.7. Lean Warehouse 

25.7.1. The Fundamentals of Lean Warehousing 
25.7.2. Inventory Management Systems 
25.7.3. Radio Frequency in Warehouse Design 

25.8. Transportation and Distribution Management 

25.8.1. Coordination Between Transport and Warehousing 
25.8.2. Logistics Activity Zones (LAZ) 
25.8.3. Air and Inland Freight Transportation Regulations and Agreements 

25.9. Internal Logistics 

25.9.1. Calculation of Requirements 
25.9.2. Typology of Warehouses in a JIT System 
25.9.3. DOUKI SEISAN Supplies 
25.9.4. Lean Materials Handling 

Module 26. International Operations Lean Logistics Application 

26.1. Global Supply Chain 

26.1.1. Global Supply Chain Planning 
26.1.2. Global Logistics Supply Chain Management and International Markets 
26.1.3. The Triple Axis of the Supply Chain 

26.2. Import Management 

26.2.1. Customs, Export and Import processes 
26.2.2. International Commerce Institutions and Agreements 
26.2.3. Customs Legislation 
26.2.4. Plant Management and International Purchasing 

26.3. International Logistics Distribution 

26.3.1. International Logistics Platforms 
26.3.2. International Transport Operator 
26.3.3. Hubs and Distribution 

26.4. Incoterms and International Document Management 

26.4.1. Exportation or Implantation 
26.4.2. Agency, Distribution and International Sales and Purchase Agreements 
26.4.3. Industrial and Intellectual Property 
26.4.4. Taxes and Tariffs Classification 

26.5.     Methods and Means of International Payment 

26.5.1. Payment Method Selection 
26.5.2. Documentary Credit 
26.5.3. Bank Guarantee and Documentary Credit 

26.6. International Lean Logistics 

26.6.1. Lean Basis with Application in International Logistics 
26.6.2. Logistics Waste Elimination Strategies 
26.6.3. Main Implications and Requirements 
26.6.4. Other Methodologies to Improve the Process 

26.7. Lean Operational 

26.7.1. Lean Decisions 
26.7.2. Lean Tools 
26.7.3. Lean and Continuous Improvement in SCM 

26.8. Creating Value 

26.8.1. Definition of International Logistics Strategies 
26.8.2. Economic Value Added 
26.8.3. International Projects 

Module 27. Innovation, e-Logistics and Technology in the Supply Chain 

27.1. Process Engineering and Product Engineering 

27.1.1. Innovation Strategies 
27.1.2. Open Innovation 
27.1.3. Innovative Organization and Culture 
27.1.4. Multifunctional Teams 

27.2.     IS Strategic Planning 

27.2.1. The Process of Strategic Planning 
27.2.2. Formulating the IS Strategy 
27.2.3. Strategy Implementation Plan 
27.2.4. Supply Chain Optimization and E-Logistics Strategy 

27.3. Launch and Industrialization of New Products 

27.3.1. Design of New Products 
27.3.2. Lean Design 
27.3.3. Industrialization of New Products 
27.3.4. Manufacture and Assembly 

27.4. Emerging Technologies and Information Systems 

27.4.1. Company and Industry Sector Analysis 
27.4.2. Online Business Models 
27.4.3. The Value of IT in a Company 

27.5. Digital E-Commerce Management 

27.5.1. New e-Commerce Business Models 
27.5.2. Planning and Developing an E-Commerce Strategic Plan 
27.5.3. Technological Structure in E-Commerce 

27.6. E-Commerce Operations and Logistics 

27.6.1. Digital Point-of-Sale Management 
27.6.2. Contact Center Management 
27.6.3. Automation in Management and Monitoring Processes 

27.7. E-Logistics B2C and B2B 

27.7.1. E-Logistics 
27.7.2. B2C: E-Fulfilment, the Last Mile 
27.7.3. B2B: E-procurement Marketplaces 

27.8. Digital Pricing 

27.8.1. Online Payment Methods and Payment Gateways 
27.8.2. Electronic Promotions 
27.8.3. Digital Price Timing 
27.8.4. E-Auctions 

27.9. The Warehouse in e-Commerce 

27.9.1. Peculiarities of the Warehouse in e-Commerce 
27.9.2. Warehouse Design and Planning 
27.9.3. Infrastructure. Fixed and Mobile Devices 
27.9.4. Zoning and Locations 

27.10. Designing an Online Store 

27.10.1. Design and Usability 
27.10.2. Most Common Functionalities 
27.10.3. Alternative Technologies 

27.11. Supply Chain Management and Future Trends 

27.11.1. The Future of e-Business 
27.11.2. The Current and Future Reality of e-Commerce 
27.11.3. SC Operating Models for Global Companies 

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