Political and Electoral Strategy Development is a complex process that requires in-depth knowledge and constant updating on the part of communication professionals" 

The content of the postgraduate certificate in Political and Electoral Strategy Development is designed to promote the development of professional skills of journalists that allow them to make decisions with greater rigor in uncertain environments. 

Throughout this program, the journalist will analyze a multitude of practical cases through individual work and teamwork. It is, therefore, an authentic immersion in real business situations. 

This postgraduate certificate deals in depth with the process of designing and implementing political and electoral strategy and is designed to train communication professionals who understand political communication from a strategic, international and innovative perspective. 

A plan designed to improve the student's knowledge, focused on their professional improvement and that prepares them to achieve excellence in the field of Political Communication. A program that understands the student's needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.  

Furthermore, the 100% online format of the course allows the student to manage their own studies, without the inconvenience of traveling to an education center for classes. 

A program full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

This postgraduate certificate in Political and Electoral Strategy Development contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Political Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Special emphasis on innovative methodologies in Journalism and Political Marketing
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You are presented with a high-level academic program that will catapult you to professional success and position yourself as an expert in this area"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who contribute their work experience to this program, as well as recognized specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience.

This program will allow you to enhance your skills and practice in this exciting field”  

Test your limits by studying at a highly demanding and prestigious academic institution”  

This program was created with the objective of training highly qualified journalism professionals for their professional development and career advancement. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society, a better society. In this program, this objective is materialized by providing the necessary tools to face the challenge of creating a strategic planning of Political Communication that includes the ethical propositions of this discipline. A goal that, in only twelve weeks, the student will be able to achieve, with a highly intense and precise program.  

TECH has designed this program with a single objective: to catapult communication professionals towards success in their practice as experts in the Political and Electoral Strategy Development"  

General Objectives

• Understand the functioning of Political Institutions and Organizations
• Gain knowledge about the objectives and tools of Marketing and Political Communication
• Gain knowledge on how to apply marketing and communication tools according to the political product: Program, Party and Candidate
• Understand the stages and development of a political and electoral campaign

Specific Objectives

• Analyze the different electoral systems
• Gain knowledge about how data science and big data work 
• Understand what political coaching is
• Study political innovation
• Study the different aspects of the voter to be taken into account
• Analyze Political Branding
• Describe the fundamentals of political leadership and political messaging
• Delve into the creation of a content strategy

A program designed with you in mind, focused on your needs and designed for academic excellence”