Political Communication puts into action specific strategies that require the journalist to have a deep knowledge of the political functioning and its message. This advanced master’s degree will enable you to move with the efficiency of an expert in the sector"

Politics is the most specific activity of human beings and is linked to all the processes that surround societies. Political activity, in its attempt to shape society according to individual and collective ideals, has as its main objective the attainment of power, which represents, in modern democratic regimes, the attainment of a sufficient number of citizen support to be able to develop an organization of society close to its ideological approaches. 
In this context, journalism and Political Communication are of vital importance, through which citizens get to know their possible representatives, acquiring sympathies and dislikes that lead them to elect certain institutional representatives.

Ideologies, relations with power and institutions, information flows and their intentionality, Fake News, as well as many other factors, become the key to an essential knowledge for the journalist in this sector, so it is essential to have a high level of knowledge in the field. In this way, Political Communication becomes one of the sectors that requires greater specialization and expertise, in order to differentiate and offer the quality information that citizens should receive. 
Throughout this specialization, the student will learn all of the current approaches to the different challenges posed by their profession. A high-level step that will become a process of improvement, not only on a professional level, but also on a personal level.  

This challenge is one of those that TECH assumes as a social commitment: to help the specialization of highly qualified professionals and develop their personal, social and work skills during the development of the same.   

The student will not only be taken through the theoretical knowledge offered, but will understand another way of studying and learning, more organic, simpler and more efficient. TECH will work to keep them motivated and to create a real passion for learning, pushing the professional to think and develop critical thinking.   

This advanced master’s degree is designed to give the student access to the specific knowledge of this discipline in an intensive and practical way. A great value for any professional. 

Furthermore, as it is a 100% online specialization, the student decides where and when to study. Without the restrictions of fixed timetables or having to move between classrooms, this course can be combined with work and family life.  

High level learning, supported by an advanced technological development and the teaching experience of the best professionals" 

This advanced master’s degree in Political Communication contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software   
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
• Practical cases presented by practising experts   
• State-of-the-art interactive video systems   
• Teaching supported by remote education    
• Continuous updating and retraining systems   
• Autonomous learning: full compatibility with other occupations   
• Practical exercises for self-evaluation and learning verification 
• Support groups and educational synergies: questions to the expert, debate and knowledge forums   
• Communication with the teacher and individual reflection work.   
• Content that is accessible from any, fixed or portable device with an Internet connection   
• The banks of complementary documentation are permanently available, even after training   

A program created for professionals who aspire to excellence and that will allow you to acquire new skills and strategies in a fluent and effective way” 

TECH's teaching staff is composed of working professionals. In this way, the university ensures that it provides the training update objective it intends. It also has a multidisciplinary team of trained and experienced professionals in different environments, who will develop the theoretical knowledge efficiently, but, above all, who will put at the service of the specialization the practical knowledge derived from their own experience.

This mastery of the subject is complemented by the efficiency of the methodological design of this advanced master’s degree. Developed by a team of e-learning experts, it integrates the latest advances in educational technology. In this way, students will be able to study with a range of convenient and versatile multimedia tools that will give them the operational skills they need for their specialization.   

The design of this program is based on Problem-Based Learning, an approach that conceives learning as a highly practical process. To achieve this remotely TECH uses telepractice. With the help of an innovative interactive video system and Learning from an Expert, the professional will be able to acquire the knowledge as if they were facing the scenario they are learning at that moment, a concept that will allow them to integrate and set the learning in a more realistic and permanent way.

We offer you a deep and complete immersion in the most updated strategies and approaches in this field"

We have the best teaching methodology and a multitude of simulated cases that will help you train in real situations"

TECH's objective is to prepare highly qualified professionals for work experience. An objective that is complemented, moreover, in a global manner, by promoting human development that lays the foundations for a better society. This objective is materialized in helping professionals to access a much higher level of skill and control, a goal that the student will be able to achieve with this high intensity and precision program.

If your goal is to improve in your profession and to acquire a qualification that will enable you to compete among the best, then look no further: welcome to TECH” 

General Objectives

• Examine the historical development of societies through the thinkers that made them evolve
• Identify the disruptive factors in political thought that forged the development of public opinion through the early days of the media
• Reach conclusions on the evolution of propaganda systems as factors for achieving power 
• Anlayze the creation and workings of ideologies within societies
• Examine the use of political parties as a vehicle for ideologies
• Analyze the political realities of the different territories in comparison with the ideologies that have developed there and the party system that operates internally
• Develop the influence of the political culture of each citizen in the decision of their sympathy towards the different parties
• Establish the first links with political environments 
• Develop the specifics of different parliamentary activities 
• Identify the different channels of communication available between political formations and the press in the different courts
• Examine the different styles of parliamentary reporting depending on the format and adapt editorial staffs to improve efficiency and quality
• Develop specialized knowledge of Political Communication
• Examine and relate Political Communication with Social Sciences and, in particular, with communication theories 
• Analyze the role of communication of political institutions in the framework of contemporary democracies 
• Create and analyze political speeches aimed at different environments and audiences, as well as to execute them verbally with communicative effectiveness
• Identify communication strategies applied in political discourses
• Analyze the rhetoric of political speeches and the different persuasion strategies in political and electoral campaigns
• Develop skills in the use of oral and written expression techniques which allow the student to acquire the ability to create and analyze political discourse
• Develop effective communication skills for the graduate to become an excellent spokesperson and communicator in a professional environment
• Analyze the international context in which political actors are developed
• Analyze media performance within international political spheres and armed conflicts
• Interpret the functions that each supranational institution envisages and how their actions may affect particular countries
• Analyze the discrimination factors of collectives in societies
• Identify patterns of discriminatory information in information published by the media
• Determine how best to provide ethical and respectful information without losing the value of professional objectivity
• Analyzw social media in the serach for political information 
• Evaluate the behavior of political actors on social media
• Identify political opportunities in social media
• Lead the way in social media management and social media analytics
• Establish the operation and the process for creating surveys
• Analyze the impact of the polling data on the population and political parties
• Determine the use and application of political data within the media
• Exercise the journalistic profession ethically within the political environment
• Determine how the journalist’s relationships with parties and institutions work in order to obtain the desired information
• Discern and filter truthful and non-malicious information from hoaxes that seek to promote public disinformation
• Knowledge of the fundamentals of management, strategy, marketing and communication
• Understand the functioning of Political Institutions and Organizations  
• Know the objectives and tools of Marketing and political communication
• Know how to apply marketing and communication tools according to the political product: program, party and candidate
• Know the stages and development of a political and electoral campaign

Specific Objectives

• Analyze the influence of power and government in the past, as a basis for current societies
• Extract key points of thought from the political philosophers of Greece and Rome and apply them to modern knowledge 
• Generate knowledge about democratic development during the Enlightenment and the contributions of its thinkers to political theory
• Relate any political period from history with contemporary theorists
• Examine the surge of media influence and power over public opinion
• Determine the relevance of propaganda during the outbreak and development of war conflicts, mainly in contemporary Europe
• Discern the influence of journalistic and propagandistic developments at the beginning of the 20th century on the evolution of the Spanish Civil War and the subsequent Franco dictatorship
• Identify key historical factors in our societies today to draw conclusions about political influences over time
• Analyze the role of the media in democratic societies through their relationship with power
• Critically analyze the different ideological scales and political orientations
• Examine the positioning of the parties within political systems
• Determine the importance of lobbying groups associated with civil movements with a political aspect
• Establish the different political identities of both parties and citizens, which is fundamental to interpret their ideological positions
• Examine how a party functions, its rules and internal standards and what causes divisions or unions with different families 
• Examine the changes that may occur in parties as their political progress develops towards institutionalization
• Justify the need for reliable and honest reporting
• Examine all the tools available in the Chamber for the practice of parliamentary journalism
• Analyze the different activities and events of the hemicycle
• Identify the usual channels of communication between the press and the parties
• Propose new writing styles according to the platforms, format and technology available
• Analyze the tentacles of power of political environments
• Develop capacity, skills and critical judgment to establish the communication plan, set objectives, define the target audience, plan strategies and control the communication budget
• Analyze the mechanisms through which Political Communication tools are designed, both historically and currently, and their application to different cases
• Determine the functions of the person in charge of the communication area of an organization or company and establish contacts with the different audiences, both internal and external
• Identify the main theories for the analysis of the relationship between electoral campaigns, media and political behavior
• Develop skills and abilities to research and analyze communication phenomena and processes for all types of public and private organizations, advisory, consulting and mediation tasks
• Evaluate and assess the identity, communication, image, reputation and brand of an organization, product or person
• Generate own criteria to search and analyze information from diverse sources within the Political Communication environment
• Analyze the origin of rhetoric and public speaking Identify what they are, as well as the importance of adapting to different audiences in order to communicate in a convincing and persuasive way
• Propose an interdisciplinary approach to political discourse, taking into account the complexity of all discursivity
• Develop specialized knowledge and critical judgment to situate the communicative processes and phenomena under investigation (political, cultural, ideological, historical, social, etc.) in the corresponding potential levels of causes and their possible effects
• Examine discursive and argumentative rhetoric for its application to analytical, interpretative and opinion texts
• Recognize the role of political consulting in the Political Communication of political parties and political professionals
• Identify elements involved in electoral communication
• Provide innovative conceptual tools to concretely apply empirical case studies
• Determine the role of the political journalist within international environments
• Analyze the functioning of different types of states and how they can act politically
• Interpret the consequences of globalization on the development of societies from a communication perspective
• Analyze the position of supranational organizations and their decision-making capacity over the states to which they are addressed
• Develop, with a critical perspective, the most recent armed conflicts and their impact on societies, as well as their treatment by the media
• Examine the relevance of social movements from the French May onwards, and the information that has been given about them
• Analyze the incidence of the new populisms in the different countries where they have taken power and the means used to achieve it
• Identify the factors of discrimination of groups in the media and discern whether they are provoked or unintentional
• Determine the basis for inclusive communication
• Analyze the evolution of the media as an opportunity to advance the modes of informative language
• Visualize the role of women in the mainstream media, both internally as journalistic and in the way they are treated in the news
• Identify the racist biases that can occur within a publication
• Examine the assignment of space to disadvantaged groups
• Assume the social responsibility of journalists as informers of the public in order to evolve towards a better professional practice
• Identify relevant communities and political actors in social networks
• Identify political social media
• Defining guidelines for action in social networks
• Verify the content of social media
• Manage social media correctly
• Generate social media data for subsequent analysis
• Create useful reports for the evaluation of action on the internet
• Monitor political activity on social media
• Explore political innovation on the internet
• Analyze the history of political data and its use throughout the history of democracy
• Establish the use of surveys and their preparation and creation phases
• Determine the role of the “kitchen” in the leaking of political data
• Analyze the use that parties, media and citizens make of surveys
• Develop expertise in using a survey and understanding its data as it is to be processed
• Determine the use of data visualization within the media work and its processing essential to the understanding of the particular user
• Analyze the current situation of the media in the daily coexistence with disinformation processes
• Identify both organic (parties) and individual (politicians) political sources
• Analyze the factors that have developed Fake News in recent years, looking at the major sources of Fake News broadcasting
• Examine the limits of legal journalism with regard to the preparation and elaboration of information, connecting in the same way with the legal perspective
• Determine the need for continuous verification work, based on what has already been developed by the Fact-checkingcompanies
• Analyze existing legislative initiatives to regulate the propagation of hoaxes and false information
• Praise the work of the fact-checking and objective journalist as opposed to the media that promote disinformation

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