University certificate
The world's largest faculty of video games”
Why study at TECH?
The names of the most legendary video games are remembered for decades. You will have the ability to generate that impact thanks to the content of this Postgraduate diploma"
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In the creative sector, specifically in the video game industry, the branding and communication of a product is one of the most fundamental of all. The games with the most punch and potential have names that appeal to all audiences, such as Fortnite or Minecraft. Â
The intention of this TECH degree is to provide its students with the most powerful and current methodologies and communication tools, so that they can develop their full potential in an industry as creative as the video game industry.Â
Thus, in an intensive way, the concept of branding and its main strategies are reviewed during the teaching, defining all the steps that must be taken to unify all the ideas and concepts of the videogame in a powerful and attractive product. Communication is an intrinsic part of this process of connecting with the audience, so strategic techniques and tailored planning will also be addressed to understand how best to generate a positive impact on the audience.Â
This complete TECH degree also has the advantage of being taught completely online, so the student can download all the teaching material from any device with internet access. Thus, there are no fixed schedules or classes that limit the student's own personal or professional responsibilities. Â
Your video game presentation campaigns will be remembered thanks to a detailed study of the audience that you will learn in this Postgraduate diploma"
This Postgraduate diploma in Communication and Branding in Creative Industries contains the most complete and up to date educational program on the market. The most important features of the program include:Â
- The development of case studies presented by experts in the management of creative companies
- The graphic, schematic and eminently practical contents of the book provide practical information on those disciplines that are essential for professional practice
- Practical exercises where self assessment can be used to improve learning
- Special emphasis on innovative methodologies in communication and branding in creative companies
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignmentsÂ
- Content that is accessible from any fixed or portable device with an Internet connectionÂ
Age of Empires, Pokémon, God of War, among others. They are all names etched in the memory of players around the world. Will you be the next to add to that list?"
The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities. Â
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations. Â
This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.Â
With the right communication and a good marketing campaign you are guaranteed the success of any title you work on"
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TECH gives you the greatest possible comfort and flexibility so that you can adapt the didactic content to your own pace and not the other way around"
Syllabus
This Postgraduate diploma in Communication and Branding in Creative Industries from TECHcontains 3 full teaching modules. In them, we first review the emergence of new creative industries and their cultural impact, then the creative branding and how to take advantage of the construction and creation of brands, and finally the new technological strategies of digital marketing to know how to make good communication campaigns in the modern context of this decade.Â
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TECH ensures that its teachings are of the highest possible quality and rigor so you are guaranteed that, by studying this Postgraduate diploma, you will become a true expert in video game communication"
Module 1. New Creative Industries
1.1. New Creative IndustriesÂ
1.1.1. From the Cultural Industry to the Creative IndustryÂ
1.1.2. Today's Creative IndustriesÂ
1.1.3. Activities and Sectors that make up the Creative IndustriesÂ
1.2. Economic Importance of the Creative Industries TodayÂ
1.2.1. ContributionÂ
1.2.2. Drivers of Growth and ChangeÂ
1.2.3. Job outlook in the Creative IndustriesÂ
1.3. New Global Context of the Creative IndustriesÂ
1.3.1. Radiography of the Creative Industries in the World Â
1.3.2. Sources of Financing for the Creative Industries in each Country Â
1.3.3. Case Studies: Management Models and Public PoliciesÂ
1.4. Natural and Cultural Heritage
1.4.1. Historical and Cultural HeritageÂ
1.4.2. By-products and Services for Museum, Archaeological and Historical Sites and Cultural LandscapesÂ
1.4.3. Intangible Cultural HeritageÂ
1.5. Visual Arts Â
1.5.1. Â Plastic ArtsÂ
1.5.2. Photography
1.5.3. CraftsÂ
1.6. Performing ArtsÂ
1.6.1. Theater and DanceÂ
1.6.2. Music and FestivalsÂ
1.6.3. Fairs and CircusesÂ
1.7. Audiovisual MediaÂ
1.7.1. Movies, TV and Audiovisual ContentÂ
1.7.2. Radio, Podcasts and Audio ContentÂ
1.7.3. Video GamesÂ
1.8. Current PublicationsÂ
1.8.1. Literature, Essays and PoetryÂ
1.8.2. PublishersÂ
1.8.3. Press
1.9. Creative ServicesÂ
1.9.1. Design and FashionÂ
1.9.2. Architecture and LandscapingÂ
1.9.3. AdvertisingÂ
1.10. Connections of the Creative Economy or Orange Economy
1.10.1. Cascade Model - Concentric CirclesÂ
1.10.2. Spillovers Creative, Production and KnowledgeÂ
1.10.3. Culture at the Service of the Creative EconomyÂ
Module 2. Creative Branding: Communication and Management of Creative BrandsÂ
2.1. Brands and Branding
2.1.1. The BrandsÂ
2.1.2. The Evolution of BrandingÂ
2.1.3. Positioning, Brand Personality, NotorietyÂ
2.2. Brand BuildingÂ
2.2.1. Marketing MixÂ
2.2.2. Brand ArchitectureÂ
2.2.3. Brand IdentityÂ
2.3. Brand ExpressionÂ
2.3.1. Graphic IdentityÂ
2.3.2. Visual ExpressionÂ
2.3.3. Other Elements that Reflect the BrandÂ
2.4. Communication
2.4.1. FocusesÂ
2.4.2. Brand TouchpointsÂ
2.4.3. Communication Techniques and ToolsÂ
2.5. Branded ContentÂ
2.5.1. From Brands to Entertainment PlatformsÂ
2.5.2. The Rise of Branded ContentÂ
2.5.3. Connecting with the Audience through Unique StorytellingÂ
2.6. Visual Storytelling Â
2.6.1. Brand AnalysisÂ
2.6.2. Creative Advertising ConceptsÂ
2.6.3. The Creative FanÂ
2.7. Customer ExperienceÂ
2.7.1. Customer Experience(CX)Â
2.7.2. Customer JourneyÂ
2.7.3. Brand Alignment and CXÂ
2.8. Strategic PlanningÂ
2.8.1. ObjectivesÂ
2.8.2. Identification of Audiences and InsightsÂ
2.8.3. Designing the Corporate Strategy:Â
2.9. PerformanceÂ
2.9.1. BriefingÂ
2.9.2. TacticsÂ
2.9.3. Production PlanÂ
2.10. Assessment Â
2.10.1. What to Evaluate?Â
2.10.2. How to Assess it? (Measuring Tools)Â
2.10.3. Â Results ReportsÂ
Module 3. New Digital Marketing StrategyÂ
3.1. Technology and Audiences Â
3.1.1. Digital Strategy and Differences between User TypesÂ
3.1.2. Target Audience, Exclusionary Factors and GenerationsÂ
3.1.3. The Ideal Costumer Profile (ICP) and Buyer PersonaÂ
3.2. Digital Analytics for Diagnostics Â
3.2.1. Analytics prior to the Digital StrategyÂ
3.2.2. Moment 0Â
3.2.3. KPIs and Metrics, Typologies, Classification according to MethodologiesÂ
3.3. E-Entertainment: the Impact of E-Commerce in the Entertainment IndustryÂ
3.3.1. E-commerce, Typologies and Platforms
3.3.2. The Importance of Web Design: UX and UIÂ
3.3.3. Optimization of Online Space: Minimum RequirementsÂ
3.4. Social Media and Influencer MarketingÂ
3.4.1. Impact and Evolution of Network MarketingÂ
3.4.2. Persuasion, Keys to Content and Viral ActionsÂ
3.4.3. Planning Campaigns for Social Marketing and Influencer MarketingÂ
3.5. Mobile MarketingÂ
3.5.1. Mobile UserÂ
3.5.2. Mobile Web and AppsÂ
3.5.3. Mobile Marketing ActionsÂ
3.6. Advertising in Online EnvironmentsÂ
3.6.1. Advertising in RRSS and Objectives of the Social AdsÂ
3.6.2. The Conversion Funnel or Purchase Funnel: CategoriesÂ
3.6.3. Social Ads PlatformsÂ
3.7. The Inbound Marketing MethodologyÂ
3.7.1. Social Selling, Key Pillars and StrategyÂ
3.7.2. The CRM Platform in a Digital StrategyÂ
3.7.3. Inbound Marketing or Attraction Marketing: Actions and SEOÂ
3.8. Automization of Marketing Â
3.8.1. Email Marketing and Email TypologyÂ
3.8.2. Email Marketing Automation, Applications, Platforms and AdvantagesÂ
3.8.3. The Emergence of Bot & Chatbot Marketing: Typology and PlatformsÂ
3.9. Data Management Tools Â
3.9.1. CRM in Digital Strategy, Typologies and Applications, Platforms and TrendsÂ
3.9.2. Big Data: Big Data, Business Analytics y Business IntelligenceÂ
3.9.3. Big Data, Artificial Intelligence and Data ScienceÂ
3.10. Measuring ProfitabilityÂ
3.10.1. ROI: the Definition of Return on Investment and ROI vs. ROAS
3.10.2. ROI OptimizationÂ
3.10.3. Key MetricsÂ
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You will be the best possible leader for the video game companies you choose to lead"Â
Postgraduate Diploma in Communication and Branding in Creative Industries
Building a brand is a complex and comprehensive process, so it is essential to have an efficient communications team that can make an ideal planning to consolidate the corporate image to the public. The Postgraduate Diploma in Communication and Branding in Creative Industries of TECH Global University is presented as an excellent opportunity to enter this sector, because through our program we focus on providing the best multimedia content, which will allow the professional to obtain the necessary skills to develop and implement original ideas that promote the positioning of the company. On the other hand, you will learn to use new information and communication technologies as a tool for data collection, which will be essential to improve the processes and projects of the brand.
Study a postgraduate degree in Branding and Communication
This TECH program has innovative thematic axes that have been designed by the best specialists in the field, thanks to this, students will obtain high quality content that will instruct them on topics such as economic outlook, brand management, marketing automation, data management tools, application of storytelling, among other conceptual areas of utmost importance to consolidate as a multidisciplinary professional. In addition, we will promote the management skills of students, with the objective of leading teams competently, applying a strategic vision to ensure the success of the operations in execution.