It is impossible to read 'EA Sports it's in the game' without the characteristic voice that accompanies it. With this postgraduate certificate you will learn the keys behind the great video game slogans" 

The brand of a video game company must perfectly synthesize its artistic and professional objectives and the spectrum of its target audience. The PlayStation, Nintendo or Xbox logos have evolved over the decades, always maintaining their characteristic essence that distinguishes them in front of the audience of millions of gamers around the world

It is precisely this essence that is the key to commercial success when it comes to branding, since it is the public that ends up identifying the brand with this essence. Knowing how to define it, separate it from other concepts and make it easily recognizable to the potential public is the path to follow to achieve a good impact on the market

To respond to this urgent need of the video game professional to have a good branding, strategy, TECH has developed this degree, which includes the advice and methodology of experts in the field so that the student can apply an efficient brand management strategy with positive results

In this way, it is a unique opportunity to acquire a series of specific knowledge and skills that will propel the student's career towards professional success in the field of video games

The great brands of video games are designed to the millimetre, with great creative teams behind them that bring all their creativity to the creation of the same. Be part of those teams with this postgraduate certificate"

This postgraduate certificate in Creative Branding: Communication and Management of Creative Brands contains the most complete and up-to-date program on the market. The most important features include:

• The study of all aspects by which a brand is known 
• Special attention to detailing the entire creative process of  Creative Branding, from conception to execution of communication plans
• The different resources and tools provided to the student for later use in the workplace
• Emphasis on innovative methodologies that enhance the student's profile in comparison to other similar ones

Gamers are very passionate about brands that connect with them. Earn the respect of thousands of users by knowing how your company should relate to them" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will be able to cover all aspects of video game branding. From the phrases to attract the public to the brand image itself"

You will be able to stand out in the video game industry thanks to a unique and professional teaching in creative branding"

In this postgraduate certificate the student will learn all the fields that should cover the creative branding of a video game brand, from the construction of the brand itself and its graphic identity to the external communication it must have, the content to be developed or even how to audit the results of the different advertising campaigns. TECH ensures that the student acquires all the necessary knowledge by setting a series of objectives that the learning material must meet. 

Your professional goal is to achieve success in the world of video games. TECH's is to help you achieve this by giving you unique and distinctive tools"

General Objectives

• Learn to identify the most essential components by which a brand addresses its audience
• Acquire the specific knowledge to manage the brand, communication and image of a company
• Instill imagination and inventiveness in problem solving in the field of creativity management
• Reinforce the integration of acquired knowledge in real practical environments
• Understand how creativity is fundamental in the communication and management of creative brands in any design sector

• Teach students to adapt to different realities, providing them with tools to analyze the market and different communication actions
• Encourage the ability to update progressively to be always prepared for a changing reality
• Develop communication skills, both written and oral, that will serve as a pillar for any creative brand management

Specific Objectives

• Know in depth what makes a brand successful, how it is perceived by the public and apply this know-how to daily work
• Cover all creative stages of Creative Branding, from brand conception to customer experience  
• Plan success strategies, with tactics and production plans that ensure efficient management of the brand and its resources 
• Know how to evaluate the level of success of a given communicative action, with specific tools for this purpose

You will be closer to your audience and consumers by knowing how to communicate with them and how to receive their feedback"