Expand your knowledge of the fundamentals of the pharmaceutical marketing plan with this exclusive qualification that only TECH can offer you"

Well-executed marketing in the pharmaceutical industry contributes to increasing a company's sales and driving consumer preference for its products. Through strategies such as launch promotions, persuasive advertising campaigns and loyalty programs, pharmaceutical companies manage to increase their market share. 

For this reason, the figure of the pharmacist specialized in Marketing becomes indispensable in the search for commercial success. Being at the forefront of the latest advertising techniques will allow them to identify opportunities, detect trends and anticipate changes. Therefore, this postgraduate diploma in Marketing Strategies Applied to the Pharmaceutical Industry was born. 

This is a program that takes the professional for 6 months to delve into the development of a business plan, the proper management of marketing processes and to obtain an overview of the consumer. In this sense, the graduate will have access to a series of multimedia materials such as video summaries and specialized readings, stored in a virtual library, which can be accessed at any time and place 24 hours a day, without restrictions.          

You will successfully apply the SMART methodology and increase sales in your Pharmacy"

This postgraduate diploma in Marketing Strategies Applied to the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

With this postgraduate diploma you will build an effective Marketing strategy applied to the Pharmaceutical Industry"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.  

Thanks to this program you will enhance your ability to analyze the market and develop much more effective lines of action in the pharmaceutical sector"

You will increase your skills in the field of Marketing care through the most advanced syllabus created by consolidated experts in this field"

The purpose of this postgraduate diploma is to provide pharmacists with a complete update on the most cutting-edge and disruptive Marketing Strategies Applied to the Pharmaceutical Industry. In this way, professionals will increase their skills in the creation of strategic plans for the promotion of pharmacological products and all the relevant elements for the achievement of marketing and sales objectives. To facilitate this updating process, TECH provides a syllabus, elaborated by real experts. 

You will perfectly adapt your promotional actions, taking into account trends and changes in consumer habits in the field of health"

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry   
• Deepen your knowledge of the Pharmaceutical Industry  
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry
• Understand the competitive environment of the Pharmaceutical Industry
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry   
• Understand the sales cycle in the Pharmaceutical Industry   
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry   
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry

Objetivos específicos

Module 1. Pharmacist Marketing Plan  

• Deepen the fundamentals of pharmaceutical marketing
• Develop skills in elaboration of marketing plans
• Delve into the characteristics and Necessity of the clients in the pharmaceutical industry

Module 2. Marketing Management applied to the Pharmaceutical Industry  

• Introduce the principles and fundamentals of Marketing in the Pharmaceutical industry
• Develop skills in management of pharmaceutical products
• Address the use of digital marketing tools and techniques

Module 3. The consumer

• Delve in consumer behavior 
• Analyze the different market segments 
• Research trends and changes in consumer habits
• Apply Market Research Techniques 

You will venture into the marketing of nutritional and hospital components through the best didactic material"