Through an intensive 12-month program, TECH offers you the opportunity to update your knowledge and become an up-to-date professional in the pharmaceutical and biotechnology field"

Business management plays a crucial role in the healthcare field by providing effective and efficient strategic direction to companies in the pharmaceutical and biotechnology industry. Its relevance lies in its ability to lead and make informed decisions in a highly regulated and competitive environment.

In addition, it promotes research and development of new drugs and innovative therapies, which contributes to the advancement of medicine and the improvement of people's quality of life. Following this perspective, it also promotes efficiency in the production and distribution of pharmaceutical products, ensuring the timely and safe delivery of medicines to those who need them.

Taking into consideration the above, TECH has developed a professional master’s degree program that provides an excellent update in the field of Pharma Biotech Management for nurses. During 12 months of study, corporate responsibility in the industry will be explored, promoting sustainable practices in drug development. Likewise, quality and safety criteria in the production and marketing of drugs or budget planning techniques for companies in the sector will be delved into in depth. This, with the intention of fostering innovation, improving the pharmaceutical industry's operations and contributing to the advancement of medicine.

All this will be achieved without the professionals having to neglect their usual personal and work responsibilities, since this program is offered in an innovative 100% online format. Likewise, it will have multimedia materials housed in a virtual library, which can be accessed anytime and anywhere, only requiring a device with an Internet connection.

Optimize your learning at any time and place, thanks to the 100% online modality of this professional master’s degree"

This professional master’s degree in MBA in Pharma Biotech Management for Nursing contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by Pharma Biotech specialists
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will delve into budget planning and financial operations management in the Pharmaceutical Industry through this program"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the educational year. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Improve your knowledge in Digital Health Management and apply it to your daily practice"

Increase your skills in organization and optimization of Pharma Biotech processes to succeed in this sector"

The purpose of this professional master’s degree is to provide nurses with the tools that will allow them to update their knowledge and fundamental skills to achieve success in the field of pharmaceutical and biotechnology management. In this way, they will be able to play key roles in essential areas such as drug research and development, project management and the production and manufacturing of such products.

You will identify, throughout this program, the tools and strategies to succeed in the Pharma Biotech market"

General Objectives

• Assess financial efficiency
• Optimize working capital management
• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry
• Delve into the steps involved in planning the market access of a new drug
• Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors
• Know the capabilities and ethics of the Coach
• Understand the essence of coaching and its focus on learning
• Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions

Specific Objectives

Module 1. Strategic Management in the Pharmaceutical and Biotechnology Industry

• Acquire knowledge about the history of strategic Management
• Categorize the different definitions over time
• Delve into levels of strategic direction
• Understand the 6 types of value generation in the company, using examples from the industry
• Evaluate performance in the company
• Analyze the VUCA Environment
• Apply PESTEL analysis and Porter's 5 Forces analysis
• Perform SWOT analysis
• Perform a Value Chain analysis
• Analyze the company's resources and competencies

Module 2. Marketing in Pharma Biotech

• Know the usefulness of market segmentation and levels of approximation
• Differentiate between end-consumer markets and segmentation based on characteristics
• Elaborate marketing strategies according to the segmentation carried out
• Understand the importance of pre-positioning to gain competitive advantage
• Develop differentiation and positioning strategies to achieve business objectives
• Understand the relevance of information and resources in the commercial environment
• Know the sources of information and techniques for market research
• Use tools for survey design and data analysis

Module 3. Control, Operations and Finance

• Assess financial efficiency
• Optimize working capital management
• Analyze and manage financial risks
• Improve planning and budgeting
• Optimize the supply chain
• Ensure regulatory compliance

Module 4. Digital Health Management: Technological Innovation in the Health Sector

• Understand the different types of health care systems, such as public, private/private insurance, and private health care
• Assess unmet patient needs and chronicity management
• Analyze the role of cost, effectiveness and safety as determinants of health care
• Understand the professional-patient relationship and the rights and duties of both
• Analyze the challenges of care pressure and expenditure management based on ethical principles
• Define the skills and attitudes necessary to be an efficient professional manager
• Explore leadership and the management of the emotional climate and work conflicts
• Use timekeeping as a tool for efficient management
• Analyze health spending and outcomes, as well as improvement, innovation and transformation processes
• Evaluate the use of indicators, benchmarking, clinical guidelines, EDO, complaints and pharmacovigilance in the quality of care

Module 5. Market access (1) Organization and Processes

• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry
• Know the structure, organization and functions of the National Health System
• Describe the marketing authorization process of a new drug and identify the Spanish and European health authorities involved in the process.. 
• Analyze national and international health technology assessment agencies
• Identify agencies that evaluate new drugs, decision makers and influencers
• Describe the price request and reimbursement process
• Differentiate the access processes for hospital drugs and those dispensed in street pharmacies
• Familiarization with traditional and innovative financing schemes
• Knowing the processes of public purchase of medicines in the Spanish healthcare system
• Know the professional profiles assigned to the access department
• Analyze the interaction of Market Access professionals with other departments in the pharmaceutical industry
• Review the latest trends in drug assessment (Multicriteria Analysis) and drug purchasing

Module 6. Market access (2) Tools and Strategy

• Delve into the steps involved in planning the market access of a new drug
• Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors
• Know and segment payers
• Develop the market access strategy and plans, specifying the timeline and roles involved
• Know how to manage the approach to health authorities for both hospital drugs and street pharmacy drugs
• Know the requirements to apply for drug funding: official and supplementary documents
• Become familiar with the documents and tools that support the value of the drug and that will be essential in the negotiation of price and reimbursement with the health authorities, and in the subsequent regional and local access
• In-depth study of the elements included in the value dossier of a medicine
• Identify the clinical value of a drug, the value perceived by the patient, and the economic aspect
• Become familiar with the key concepts of pharmacoeconomics
• Delve deeper into the economic analysis of a drug, differentiating the evaluations

Module 7. Comprehensive Coaching in Pharma Biotech

• Know the capabilities and ethics of the Coach
• Understand the essence of coaching and its focus on learning
• Know the contributions of North American, Humanistic-European and Ontological Coaching
• Evaluate the client's current situation, breakdowns and objectives
• Use tools such as the "Wheel of Professional Life" to know the current situation
• Define individual and team goals, vision and objectives
• Explore models such as GROW, SMART methodology and Merlin Method
• Use examples such as the Mandala to visualize the ideal situation of the team
• Understand mental models and their importance in healthy teams
• Observe, distinguish and analyze beliefs, judgments, facts and opinions

Module 8. The Medical Department

• Understand the role and purpose of the medical department
• Analyze the general structure of the medical department and the team that integrates it
• Explore the main activities of the medical department
• Collaborate with other areas of the company
• Explore current challenges and trends
• Understanding the purpose of clinical trials
• Analyze the types of clinical trials
• Explore in the phases of clinical trials
• Define the objective of each phase
• Plan and design clinical trials
• Know the ethical and regulatory aspects of clinical trials
• Delve deeper into sample selection and sample size
• Collect and analyze data
• Define roles and responsibilities of the different participants in clinical trials
• Explore randomization and types of blinding
• Analyze data and interpret results
• Design Protocols
• Develop an informed consent and patient information sheet
• Know the purpose of monitoring in clinical trials
• Define the responsibilities and functions of the clinical trial monitor

Module 9. Team Leadership in Pharma

• Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models
• Delve into the development of leadership skills necessary to efficiently manage teams
• Know the organization and time management strategies to optimize team productivity
• Learn how to plan and set clear and measurable objectives for the team, and effectively evaluate their performance
• Delve into team management skills, including motivation, effective communication and conflict resolution
• Develop decision-making skills based on the evaluation of options and consideration of different factors
• Learn negotiation strategies and techniques to manage conflicts within the team
• Understand the importance of personal and professional development of team members, and its impact on the overall success of the project
• Apply the knowledge acquired to work towards the achievement of a common objective through the development of a specific project

Module 10. Masculinities and sexuality

• Achieve an effective tool to achieve results
• Define unique and differentiated value propositions
• Provide real solutions to your customers
• Set objectives and how to achieve them
• Obtain all the information necessary to define a plan
• Achieve sales growth
• Open up new markets
• Understand how the market works and provide tools to face it
• Research and satisfy customer needs
• Assess competence

You will develop comprehensive coaching skills and learn to motivate and lead teams in a highly competitive environment"