TECH offers you the best didactic tools so that, through 6 weeks of intensive learning, you can research and identify strategic partners and expand the investments of your Pharma Biotech organization"

Strategic management is of paramount importance in the healthcare field due to its ability to coordinate the development and progress of companies in the pharmaceutical and biotechnology industry. In this line, it focuses on the planning and execution of actions that allow these companies to achieve their commercial and scientific goals in a highly competitive and regulated environment. It also involves the identification and analysis of market opportunities, as well as the formulation of effective strategies to optimally position a pharmaceutical brand in the market. Consequently, nurses who wish to efficiently lead organizations in the Pharma Biotech sector must be familiar with the most up-to-date keys to business management.

For this reason, TECH has designed this program, through which the student will obtain an excellent update on strategic management for companies in the Pharma Biotech industry. During 6 weeks of intensive study, you will learn the best techniques to establish the internal and environmental analysis of the company or the methods to carry out the diversification process.

Since the program will be delivered in a 100% online format, students will enjoy a wide range of multimedia resources, such as specialized texts and interactive summaries. They will also be able to access the content at any time and place, as long as they have a device with an Internet connection. In addition, the Relearning method will be used, which will guarantee a unique and effective learning experience. 

Thanks to this postgraduate certificate, you will become a strategic leader for the pharmaceutical industry" 

This postgraduate certificate in Strategic Management in the Pharma Biotech Industry for Nursing contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by Pharma Biotech specialists
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

You will explore the 6 types of value generation for a company and discover how to improve its performance in the pharmaceutical sector with this program offered only by TECH" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the educational year. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

With this 100% online program, you will analyze the VUCA environment, PESTEL and Porter's 5 Forces to make strategic decisions that benefit the organization"

You will incorporate into your professional practice skills in the analysis of the value chain of companies in the pharmaceutical industry"

The main objective of this program is to provide the nurses with the appropriate tools that will allow them to delve into the essential knowledge to lead companies in the Pharma Biotech industry. In this way, they will be prepared to assume key roles in important areas such as internal analysis, business tactics, and ethics and corporate social responsibility.

You will design effective strategies for your business unit, obtaining competitive advantages in the Biotech market" 

General Objectives

• Acquire knowledge about the history of strategic Management 
• Categorize the different definitions over time 
• Assess financial efficiency 
• Optimize working capital management 
• Understand the different types of health care systems, such as public, private/private insurance, and private health care 
• Assess unmet patient needs and chronicity management 
• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry 
• Know the structure, organization and functions of the National Health System 
• Delve into the steps involved in planning the market access of a new drug 
• Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors 
• Know the capabilities and ethics of the Coach 
• Understand the essence of coaching and its focus on learning 
• Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry 
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models 
• Achieve an effective tool to achieve results 
• Define unique and differentiated value propositions

Specific Objectives

• Acquire knowledge about the history of strategic Management 
• Categorize the different definitions over time 
• Delve into levels of strategic direction 
• Understand the 6 types of value generation in the company, using examples from the industry 
• Evaluate performance in the company 
• Analyze the VUCA Environment 
• Apply PESTEL analysis and Porter's 5 Forces analysis 
• Perform SWOT analysis 
• Perform a Value Chain analysis 
• Analyze the company's resources and competencies

Study by means of revolutionary teaching formats such as video or interactive summary"