You will define objectives, strategies and resources to achieve success in the pharmaceutical industry thanks to this 100% online Postgraduate certificate"

In the Pharma Biotech industry, the business plan plays a crucial role in defining an organization's distinctive value proposition, highlighting scientific and technological innovation in the creation of new products and therapies. In this way, a sound strategy helps companies in this sector to demonstrate their ability to address major healthcare challenges and offer innovative solutions. In addition, it is also essential to attract investors and obtain the necessary funding to carry out research and development of pharmacological advances.

In this context, nurses are indispensable, as they can combine their clinical expertise with business skills to drive innovation, make strategic decisions and contribute to the development of advanced therapeutic solutions. Therefore, professionals with broad business skills are highly sought after in the Pharma Biotech industry. Accordingly, TECH has designed this program, through which the student will delve into the stages of developing a business plan, the keys to customer analysis or the study of competitors' activities. In this way, it will enhance its growth in this demanding sector.

Since this program is offered in a 100% online format, nurses will enjoy the flexibility of accessing a variety of multimedia materials, such as explanatory videos and interactive summaries, anytime, anywhere. In addition, they will study using the Relearning method, in this way ensuring a high quality educational process adapted to the learning pace of each student..

Delve into the context and current challenges facing the Pharma Biotech sector and delve into the development of effective business plans to apply them in your company"

This Postgraduate certificate in Business Plan in Pharma Biotech for Nursing contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by Pharma Biotech specialists
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Optimize your learning process through didactic formats such as video or interactive summaries"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the educational year. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Find out how to select the right strategies and resources to achieve your objectives in the pharmaceutical market"

TECH's Relearning method will allow you to study at your own pace, without external teaching limitations"

The program's syllabus will provide students with the tools and knowledge necessary to develop sound and effective business plans. To this end, the fundamental aspects of business strategy, marketing, financial and competitive analysis will be addressed. In addition, it will be conducted 100% online, through specialized reading materials and interactive summaries that can be accessed from anywhere, just with a device connected to the Internet.

Update yourself at your own pace of study thanks to the revolutionary Relearning system that only TECH offers"

Module 1. The Business Plan in The Territory

1.1. Business Plans

1.1.1. What is a Business Plan?
1.1.2. Purpose and Objectives of Business Plans
1.1.3. Why Is It Important to Make a Business Plan?
1.1.4. When Should We Make a Business Plan?

1.2. Pharmaceutical Industry Context

1.2.1. Structural Situation of The Pharmaceutical Industry
1.2.2. Key People and Departments in The Development of a Plan of Action:
1.2.3. General Management

1.2.3.1. Sales Management
1.2.3.2. Marketing Department
1.2.3.3. Medical Department
1.2.3.4. Financial Department
1.2.3.5. Regulatory Department

1.2.4. Current Challenges Facing The Pharmaceutical Industry

1.3. Stages for Defining a Business Plan

1.3.1. Define Objectives
1.3.2. Product Description: Key Attributes
1.3.3. What Information Do I Need to Make a Plan?
1.3.4. Alignment with Strategy
1.3.5. Define Timings
1.3.6. Define Resources
1.3.7. Establish Results

1.4. Business and Marketing Plan

1.4.1. Business Resources to Set Up a Plan
1.4.2. Choice of the Plan According to Our Objective
1.4.3. Marketing Strategy: Alignment
1.4.4. Marketing Resources as Leverage

1.5. Customer Analysis

1.5.1. Customer Relationship Management
1.5.2. Identify Customer Needs
1.5.3. Communication With Client
1.5.4. Conclusions

1.6. Competitive Analysis

1.6.1. Market Segmentation
1.6.2. Competitive Analysis of Your Product
1.6.3. Commercial Strategies vs. The Competition
1.6.4. Expansion Plans
1.6.5. Defense Plans

1.7. Economic Analysis of The Business Plan

1.7.1. Estimation of Costs and Objectives
1.7.2. Investment Sources and Strategies
1.7.3. Financial Risk Analysis
1.7.4. Return on Investment Assessment

1.8. Implementation and Follow-Up of the Business Plan

1.8.1. Business Plan Agenda
1.8.2. Process Monitoring and Review Mechanisms According to Evolution
1.8.3. KPI: Objective Performance Indicators
1.8.4. Conclusions

1.9. Final Analysis of The Business Plan

1.9.2. Compliance with Deadlines
1.9.3. Analysis of Results
1.9.4. Budget Analysis

1.10. Pharma Biotech Marketing Plan

1.10.1. Market Analysis
1.10.2. Competition
1.10.3. Target Audience
1.10.4. Brand Positioning

You will have access to a library of multimedia resources 7 days a week, 24 hours a day"