With this postgraduate diploma, you will acquire the necessary knowledge to understand the world of fashion, beauty and luxury from a global perspective and work in these sectors as a specialized journalist in an optimal way" 

This postgraduate diploma is especially aimed at professionals in the areas of communication and journalism, who exercise their daily work in the fashion and beauty sector. With them in particular in mind, the TECH teaching team consciously and proactively pours into this program its experience and, therefore, its realistic and close vision of the professional reality.  

Throughout the syllabus, we will delve into content management strategies in companies in these areas, paying special attention to the new communication channels, such as social networks and YouTube and their involvement in the success of companies in the sector. All this will enable the professional to work successfully in luxury, beauty and fashion companies.  

In the same way, all aspects of communication management in companies in the fashion, beauty and luxury sector will be analyzed in order for the student to know in depth the functioning of these departments and learn to manage them in an optimal way. 

A journey that will lead students to recognize the communication channels that give better results to companies and specialized media and that will allow them to use these media with the aim of increasing the company's results and, therefore, to carry out a more efficient management. 

Get to know in depth the new means of communication in fashion, beauty and luxury companies and become a much more competent professional" 

This postgraduate diploma in New Forms of Communication in Fashion, Beauty and Luxury contains the most complete and up-to-date educational program on the market. The most important features include:

• Practical cases presented by experts in fashion journalism, beauty and luxury
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion, beauty and luxury journalism
• Practical exercises where self-assessment can be used to improve learning
• With special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connectiont

Become an excellent journalist and learn to move successfully, enhancing your relationship with companies in the fashion, beauty and luxury sector through new communication channels"

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism. do por reconocidos expe rtos en el campo del periodismo moda, belleza y lujo, y con gran experiencia.

TECH offers you the best program on the market in journalism and communication in fashion, beauty and luxury. All you have to do is put the will to study"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

This program is designed to strengthen the skills, as well as help you develop new skills in the field of communication that will be essential in your professional development within the fashion, beauty and luxury sector. After completing the program, you will have a high degree of competence in specialized media, press offices and marketing departments, knowing the means that provide the best results in the dissemination of incapacitation. In this way, you will be able to position yourself as a communication professional in the field of fashion, beauty and luxury with success, achieving great skills and preparing yourself to compete with the best in the industry. 

The goal of this program is to help students understand which are the most innovative formulas that provide the best results for companies in the fashion, beauty and luxury sector" 

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creativity and leadership skills as the main skills to grow within the industry
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve personally through scrutinizing your own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

Module 1. Metrics for Communication Analysis

• Understand the measurement process in the communication sector, create and establish efficient and effective metrics based on brand identity
• Apply the fundamental indicators and establish the boundary between qualitative and quantitative variables
• Evaluate the chosen analysis methods and apply the results to brand actions
• Predict the results of the following metrics in order to minimize risks
• Develop and present a fashion industry-specific dashboard and a progress report identifying lines of communication
• Refocus Leadership

Module 2. Specialized Press and Public Relations  

• Understand strategic communication and apply it with ethical and professional responsibility
• Establish public relations that serve the purpose of communication, knowing how public relations work in the fashion industry
• Lead a team capable of creating an event as well as a unique user experience, whether in the physical or digital environment
• Adapt to the dynamics of the specialized press in the areas of fashion and beauty
• Know the evolution of public relations and the latest market trends
• Develop negotiation skills to establish agreements that constitute a social link

Module 3. New Communication Channels: Social Networks & YouTube  

• Offer a direct, personal and adequate communication capable of meeting the specific objectives of each social media
• Specific vision of each of the digital communication channels that currently exist
• Understand how influence is exercised from the communication channel and the new power strategies that are exercised from the digital environment
• Replicate an influence exercise from a social media channel
• Identify the rise of the audiovisual channel as a leading medium among the public opinion

TECH provides you with the latest content in the industry with one goal in mind: to help you achieve all your professional goals"