postgraduate certificate Institutional Marketing and Communication

Communication and Marketing are very important aspects for companies when it comes to generating a positive image of the organization and reaching the right audience. For this reason, this educational program focuses on providing journalists and communication professionals with the necessary tools to work successfully in this sector. Additionally, this prestigious program contains an intensive plan that prepares you to face challenges and corporate decisions in the field of communication and Institutional Marketing. The main objective is to promote your personal and professional growth. If you want to improve, make a positive change at a professional level and network with the best, then this is the place for you.

University certificate

duration

12 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

12 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

Communication and marketing play a decisive role for organizations. Learn how to manage these aspects through this postgraduate certificate"

The content of the postgraduate certificate in Institutional Marketing and Communication is designed to promote the development of professional skills of journalists that allow them to make decisions with greater rigor in uncertain environments.

Throughout this educational program, the journalist will analyze a multitude of practical cases through individual and team work. It is, therefore, a complete immersion in real situations related to the area of Institutional Marketing and Communication.

This postgraduate certificate deals in depth with Institutional Marketing and Communication, and is designed to train communication professionals who want to learn more about how to manage these processes successfully and from a strategic, international and innovative perspective.

A plan created to favor students, focused on their professional improvement and that prepares them to achieve excellence in the field of Institutional Marketing and Communication. A program that understands the educational needs of the student and meets them through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide the professional with the competencies to solve critical situations in a creative and efficient way.

Furthermore, the 100% online format of the course allows the student to manage their own studies, without the inconvenience of traveling to an education center for classes.

Don't miss out on this great educational opportunity, as it will allow you to successfully perform within this exciting field"

This postgraduate certificate in Institutional Marketing and Communication contains the most complete and up to date program on the market. The most important features include:

Practical cases presented by experts in Journalism and Institutional Communication
The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
New developments in the world of journalism and communication
Practical exercises where a self assessment process is carried out to improve learning
Its special emphasis on innovative methodologies in institutional communication
The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Welcome to the educational program that will enhance your professional profile and help you reach the top"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience.

You will learn from the best professionals in the sector and you will feel how you begin to build up your professional career"

Institutional Communication is booming. Learn how to intervene in this exciting field with this TECH program"

Objectives

TECH designs all its programs with the objective of training the best professionals in the sector. To this end, it generates educational update plans that stand out for the quality of their contents and the academic rigor with which they have been created. In the specific case of this program, this objective becomes a reality by providing the professional with the necessary tools to face the challenge of creating a strategic plan in institutional communication. A goal that, in only a month, the student will be able to achieve, with a high intensity and precision postgraduate certificate.

Your goals are our goals. If you grow, so does this University"

General Objectives

Gain knowledge about the basics of Institutional Communication
Understand the functioning of Institutions
Gain knowledge about the objectives and tools of Institutional Communication
Understand the steps to create an Institutional Communication plan

Specific Objectives

Gain knowledge about the techniques in communication and leadership
Apply interpersonal communication, personal skills and influence in the company
Analyze what strategic leadership is and how it works
Gain knowledge about the importance of public speaking
Analyze how power is structured in the organization
Develop aspects of the management function and CSR
Study about emotional intelligence and Personal Branding

Learn the latest formulas to work in Institutional Communication and become a prestigious professional"

Postgraduate Certificate in Institutional Marketing and Communication

In a highly competitive and digitized world, marketing and communication are fundamental to the success of any institution. At TECH Global University, we offer you the opportunity to specialize in Institutional Marketing and Communication through our Postgraduate Certificate, designed to enhance your skills and knowledge in this strategic area. Our course is taught online, which gives you the freedom to learn from anywhere and adapt your schedule to your personal and professional commitments. Online classes allow you to interact with leading professionals in the field of marketing and communication, who will share their knowledge and experiences through live sessions and discussion forums. This interaction gives you the opportunity to expand your network and gain valuable insights into the most effective trends and strategies in today's world of marketing and communication.

Develop your skills in institutional communication

In our IInstitutional Marketing and Communication, you'll gain in-depth knowledge of marketing fundamentals, market research, strategic planning, brand management and effective communication. You will learn to design and execute marketing strategies tailored to the needs and objectives of institutions, using digital and traditional tools to reach the target audience. You will also explore the latest trends in institutional communication, including reputation management, public relations, content marketing and the use of social media. Our practical approach will allow you to develop real-world skills through projects and case studies that will challenge you to analyze, plan and execute effective marketing and communication strategies. With TECH Global University's Institutional Marketing and Communication, you will be prepared to excel in the field of marketing and communication, boosting the growth and reputation of institutions in a highly competitive environment. enroll today and take a step forward in your professional career!