postgraduate certificate Digital Transformation and Innovation in Creative Industries

The arrival of the Internet and digital technology has brought about a radical change in how the creative industries produce their content, disseminate it and how it is consumed by the public. This change is irreversible, although there are still many companies and projects that are waiting to do it properly, using all of the tools that the digital environment offers for their businesses and initiatives. In order to take advantage of it properly, experts in digital transformation are needed. Therefore, this program offers very interesting contents to those communication professionals who want to specialize in digitization and become useful members of their organization.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

Digital transformation is a process that all companies are undergoing, but they need experts: it could be you"

The last 20 years have seen an unstoppable digitalization process that has led companies of all kinds to adapt to the new situation. On the one hand, this transformation is mandatory, as many tasks and businesses are now performed in this field, so companies have no choice but to adjust to the circumstances. But, on the other hand, the digital environment opens the door to great opportunities, as it opens new sales channels and reaches a greater number of customers and the general public.

For that reason, digital transformation is a key field in the creative industries, as it offers adaptation and the possibility of increased profits. However, it has to be done correctly: without a proper procedure, guided by a true expert, the process can be carried out with multiple errors, causing the project to fail and, with it, the company or the client.

Therefore, specific knowledge is needed to carry out this transformation, so that it is done efficiently and in accordance with the expectations of the customers, who trust the specialist who performs this task. This postgraduate certificate in Digital Transformation and Innovation in Creative Industries offers students all the necessary tools to become an expert and a leader in this field in their professional environment.

With this program, students will be able to respond to all the problems that may arise in the projects they undertake at work, as it offers complete and practical learning, focused on the challenges that students will face when carrying out digitization processes.

Without digitalization there are no companies: they need your expertise in order to thrive"

This postgraduate certificate in Digital Transformation and Innovation in Creative Industries contains the most complete and up-to-date program on the market. The most important features include:
Its most notable features are:

The development of case studies on business digitalization processes in the creative industries
Emphasis on innovative content, so that the student has the best knowledge when completing the program
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Do you know of any relevant company that has not carried out a proper digital transformation? They all need professionals specialized in the field"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn everything you need to carry out digitalization processes from scratch"

Talent in innovation is highly valued: specialize and become a highly demanded professional in the sector"

Objectives

The main objective of this program is to offer its students the best knowledge on Digital Transformation and Innovation applied to the Creative Industries, and from a communication and journalism point of view. With this knowledge, students will be able to become great experts in the field, becoming valued professionals in their work environment.

You have lots of ideas and you want to put them into action: this postgraduate certificate teaches you how to do it"

General Objectives

Understand how creativity and innovation have become the drivers of the economy.
Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
Know how to manage the process of creation and implementation of novel ideas on a given topic

Specific Objectives

Module 1. Digital Transformation in the Creative Industry

Know how to carry out digital transformation in creative companies
Understand the impacts of the fourth industrial revolution
Apply Big Data concepts and strategies to the creative enterprise
Applying Blockchain technology

Digital Transformation is an exciting process that you want to be a part of"

Postgraduate Certificate in Digital Transformation and Innovation in the Creative Industries

Digital transformation and innovation in the creative industries are fundamental aspects to adapt to changes in the market and take advantage of the opportunities offered by the digital era; allowing companies to develop innovative products and services that improve their business processes. The Postgraduate Certificate in Digital Transformation and Innovation in the Creative Industries created by TECH Global University, is an unparalleled curricular offer, which will provide you with the most complete and updated content for you to meet the challenges of the digital era. Through a 100% online education, we offer you the opportunity to obtain a world-class degree, accessing self-managed classes, innovative multimedia content and tutorials with an experienced teaching staff. This way, you will gain a solid foundation in the areas of digital transformation and innovation in the creative industries, allowing you to stay ahead of current and future market trends.

Specialize in digital transformation and innovation in the creative industries

. 1.

Would you like to master the tools, techniques and strategies needed to create innovative products and services? In this TECH program you will find what you need to achieve this and more. All the pedagogical content will be available on a virtual teaching platform, 24 hours a day, allowing you to take the postgraduate course at the times that best suit you. During the training, you will learn about the optimization of business processes, intellectual property management and copyright protection. In addition, you will study the optimization of business processes in the digital era, intellectual property management and copyright protection. Finally, you will specialize in managing digital marketing or e-commerce strategies, the creation of digital communities for the promotion of a brand, data analysis and decision making based on digital information.