You will be able to create viral campaigns and bring more notoriety to the brand with the disruptive contents of this 100% online postgraduate certificate"

Faced with the avalanche of advertising and commercials, companies need to capture the attention of the audience through innovative techniques. In this sense, Branded Content has established itself as an effective way to generate links between institutions and consumers. Through this technique, content capable of linking users with the values promoted by brands is developed. In this way, users assimilate that the organizations agree with their ideals and are willing to purchase the goods they offer. 

For this reason, TECH has implemented an avant-garde program for graduates to be able to create innovative campaigns that attract consumers. To this end, the training defines content marketing and addresses techniques such as Storytelling in order to impact users. It also provides mechanisms aimed at fostering creativity throughout the organization process. It also delves into the guidelines for organizing an event, taking into account factors such as the scenario and budget. 

In order to strengthen the mastery of its contents, this postgraduate certificate is based on the Relearning teaching model. In turn, this system encourages students to assimilate concepts through the repetition of knowledge. In this way, the graduates approach the contents while acquiring a full development of decision-making skills. It should be noted that the academic itinerary also includes audiovisual resources such as explanatory videos and infographics. 

In addition, TECH has a virtual library for students to access publications that favor the acquisition of knowledge. On the other hand, the 100% online training helps students to take the program with ease. All they will need is a device with Internet access to expand their knowledge and become Branded Content specialists. 

Thanks to this program you will apply strategies to improve relations with the public"

 

This postgraduate certificate in Branded Content  contains the most complete and up-to-date educational program on the market.  Its most outstanding features are

• The development of case studies presented by Branded Content experts
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The contents of this training will allow you to design virtual events to interact with users from different countries"

 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

This program’s design focuses on Problem-Based Learning, through which the professional must try to solve the different professional practice situations that arise during the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

Thanks to this program you will create innovative publications and succeed in the main social networks"

 

With TECH you will master the advertising language and generate valuable content"

The main objective of this postgraduate certificate is to provide students with the keys to successfully promote a brand. In this sense, through the program, graduates will develop effective techniques to create quality content that captures the interest of the public. To this end, they will be supported by a teaching staff with extensive professional experience in the field. In this way, students will be prepared to start their own advertising agencies or join the main companies in the sector.  

Thanks to TECH, you will be able to detect the needs of consumers and you will be able to provide them with effective solutions"

General Objectives

• Improve knowledge and professional skills to be able to carry out the integration and performance of work in a creative department of any type of agency or marketing department
• Know in depth the relationship between the creative and the rest of the agents that participate in the gestation of the commercial communication
• Show the vision of creativity as a collaborative agent in the development of communication
• Knowing the strategies of access to the labor market
• Develop creative communication skills to improve the relationship between the brand and the consumer

Specific Objectives

• Highlight the importance of Branded Content and its relationship with content marketing
• Explain what Branded Content is and its similarities with traditional advertising
• Detail the requirements for the creation of Branded Content
• Discuss the types of Branded Content that can succeed
• Point out the characteristics of viral videos and their utilities
• Present content marketing as an essential component of new communications
• Understanding storytelling and its distribution on multiple platforms and social networks
• Study the characteristics and differences of virtual events

With TECH you will master transmedia storytelling and create engaging stories to win over audiences"