Thanks to this postgraduate certificate you will enhance the development of a brand with the most modern digital tools"

Nowadays, we live in an interconnected society where most of the population is present both on the Internet and on social media. Consequently, personal branding has become a key element to stand out from others and demonstrate your knowledge in the areas of expertise you master. To achieve this successfully, it is necessary to have effective tools to manage and enhance your brand.  

For this reason, TECH has an innovative program to guide graduates through the creation of the brand. To this end, the academic itinerary addresses a series of creative strategies to design advertising content effectively. Likewise, the syllabus defines the Brand Wheel technique to graphically summarize the essence of the brand and position itself adequately in the market. 

Likewise, the syllabus defines the Brand Wheel technique to graphically summarize the essence of the brand and position itself adequately in the market. In addition, it offers a range of creative strategies used in advertising and marketing to capture the public's interest. In line with this, the entire academic itinerary provides different psychological advertising models in order to explore the creative currents of the commercial message.

On the other hand, the university degree has a 100% online methodology so that the ino the student to complete the program with ease. You will only need a device with Internet access to deepen your knowledge in a sector that offers many job opportunities. In addition, the syllabus is supported by the innovative Relearning method: a teaching system based on repetition, which guarantees that knowledge is acquired in a natural and progressive way, without the effort of memorizing.  

You will master with excellence the implications of the claim and the slogan as a sales argument for any brand"

This postgraduate certificatein Brand Creation the most complete and up-to-date educational program on the market.  Its most outstanding features are

• Practical cases presented by experts in Brands of
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice.
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Through TECH you will implement effective strategies to differentiate your brands"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

You will be supported by a teaching staff made up of distinguished professionals from the advertising"

You will achieve your objectives thanks to TECH's didactic tools, including explanatory videos and interactive summaries"

The objective of this Postgraduate Certificate is for students to promote the creation of brands using the most effective creative strategies in the field of marketing and advertising. In this sense, the didactic materials have been prepared by a teaching staff with extensive professional experience in Brand Creation. Through theoretical and practical contents, the students will be able to to implement advertising strategies with a creative approach to stand out in a growing sector.

Get trained in the most advanced strategies used in the field of advertising and marketing over a period of 6 weeks"

General Objectives

• Improve knowledge and professional skills to be able to carry out the integration and performance of work in a creative department of any type of agency or marketing department
• Assimilate the theoretical/practical knowledge that allows performing the creative functions from any perspectiveKnow in depth the relationship between the creative and the rest of the agents that participate in the gestation of the commercial communication
• Show and assess the new trends that professionals in this sector will encounter now and in the future
• Know in depth the new projects of value for commercial communication
• Develop creative communication skills to improve the relationship between the brand and the consume

Specific Objectives

• Analyze psychological advertising models
• Explore creative currents in advertising
• Explaining the importance and usefulness of branding
• Addressing key concepts in brand building
• Present the logical steps in brand building
• Show the differences between a claim and a slogan
• Analyze creativity in media planning
• Discover the current context of brands

Don't miss this disruptive academic opportunity where you will have at your fingertips a comprehensive tour of the most innovative" types of advertising content"