With this Internship program, you will not only be updated in advertising theories and strategies, but you will also have the opportunity to work on real projects, developing a tangible portfolio" 

Advertising Communication is in constant evolution, driven by the advance of technology and the change in media consumption habits. Therefore, Digital Marketing strategies have taken a leading role, with a growing focus on audience personalization and segmentation through tools such as Big Data and Artificial Intelligence. In addition, social networks and streaming platforms have become essential channels to reach consumers, facilitating the creation of interactive campaigns and viral content. And, as the best way to perfect these necessary skills is through practice, TECH has designed a program with 150 hours in a leading advertising company. 

Therefore, during 3 weeks, the graduate will be part of a team of top level specialists, with whom they will work in the attention of clients who require marketing and advertising services. In this way, they will be able not only to get up to date with the most effective advertising strategies, but also to reinforce fundamental skills, such as creativity, adapting to new formats and narratives that capture attention in an environment saturated with information. 

During the internship, you will be supported by an assistant and personal tutor, who will ensure that the requirements for which this Internship program was designed are met. Therefore, the specialist will work with total guarantee in the handling of the most innovative advertising tools, as well as in the use of the strategies with the best results nowadays.

A unique training experience, key and decisive to boost your professional development"

The objectives of this Internship program will be to provide professionals with an in-depth and applied understanding of modern advertising strategies, as well as to develop essential competencies for success in the field. This will include the ability to design and execute effective advertising campaigns, utilize digital tools and social media platforms, and analyze the impact and ROI of campaigns. In addition, creativity and innovation will be fostered, enabling them to think strategically and adapt quickly to market trends and changes. 

You will be prepared to meet the challenges of today's of today's advertising world with confidence and competence, equipping you with a practical portfolio and professional network that will open doors in the industry"

General Objectives

• Analyze current trends in advertising, including digital and traditional methods, to understand how to design effective campaigns
• Plan, develop and launch advertising campaigns that meet a brand's marketing and communication objectives
• Become familiar with the main tools for social media management, data analysis, and marketing automation tools to optimize the reach and effectiveness of campaigns
• Develop skills in the interpretation of metrics and analysis of results to evaluate the success of advertising campaigns
• Generate novel and creative ideas that capture the attention of target audiences and differentiate the brand in a competitive marketplace
• Identify and anticipate emerging trends in advertising and adapt strategies accordingly to maintain campaign relevance and effectiveness
• Reinforce the interpersonal skills essential to work effectively in multi-disciplinary teams and manage communication with clients and stakeholders
• Create and assemble work and projects completed during training that demonstrate the skills acquired and serve as tangible evidence of competency for future employers

Specific Objectives

• Create engaging and effective visual content that communicates the brand message in an impactful and memorable way
• Master the use of specialized software in graphic design, video editing, social media management, and data analysis to execute high-quality advertising campaigns
• Improve copywriting skills to create persuasive and compelling advertising messages that generate interest and action from the target audience
• Understand the psychological factors that influence consumer behavior and apply this knowledge in developing effective advertising strategies
• Keep abreast of the latest innovations in advertising technology, such as Augmented Reality, Augmented, Artificial Intelligence and Influencer Marketing to creatively integrate them into campaigns
• Practice developing comprehensive and effective advertising campaign proposals, and develop presentation skills to communicate them convincingly to potential clients
• Work on advertising communication projects with professionals from different areas, such as graphic designers, copywriters, data analysts, and project managers, to develop collaboration and teamwork skills
• Use metrics and analytics tools to evaluate the success of advertising campaigns and make adjustments as needed to optimize their performance

This Internship program will provide you with a direct immersion in the work environment, allowing you to apply theoretical concepts in real situations and develop essential practical skills"