Acquire the ability to diagnose, review, control and assess the adequacy of organizations to the new current energy requirements" 

This Professional master’s degree represents the most comprehensive in-depth study of the different fields of development that determine the sustainability and energy efficiency of organizations. A highly practical training, focused on the knowledge of the standards, trends and novelties that are being developed in this field in the sector.  This knowledge will enable companies to meet the environmental objectives of any project, including the integration of sustainable development parameters and the performance of audits, with the control of options involving the different usable energy sources and adaptation to climate change. 

This Professional master’s degree will focus on the organization of companies, establishing a focus on the relationship between companies, the environment and sustainable development, addressing in detail the historical, current and future environmental issues. The competency and regulatory frameworks will be analyzed and the main international agreements on sustainability such as the Paris Agreement and the United Nations Sustainable Development Goals will be covered. 

Other aspects to be analyzed are those affecting water management and pollution, addressing the regulatory framework of the water sector, establishing the regulatory hierarchy, the European Water Charter and the guidelines of a sanctioning dossier.  

By completing and passing the evaluations of this program, the student will obtain a solid knowledge of the rules and regulations to be applied in relation to environmental and energy management in organizations. A complete, high-intensity program, which will allow students to incorporate into practice the most up-to-date knowledge in this field of work.  

With an approach focused on efficiency, the university program allow students to optimize their efforts and achieve the best learning results in the shortest possible time. Additionally, as it is a 100% online academic itinerary, the student is not constrained by fixed schedules or the need to move to another physical location, but can access the contents at any time of the day, balancing their professional or personal life with their academic life.   

On the other hand, this TECH Global University program stands out for having a qualified and experienced faculty. Likewise, among the prestigious experts of this faculty there is an International Guest Director. This figure of broad scientific and research prestige in relation to business sustainability is responsible for 10 exclusive and intensive Masterclasses.  

A program that integrates 10 exhaustive Masterclasses, given by a prestigious International Guest Director" 

ThisProfessional master’s degree inCorporate Sustainability Management contains the most complete and up-to-date program on the market. The most important features include:

• Practical cases presented by experts in Corporate Sustainability Management
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 

Integrate the requirements outlined by the current environmental management standards into your way of working, following the standards of ISO 14001"

The program’s teaching staff includes professionals in the sector who bring their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Integrate the requirements that current environmental management standards demand in any project or organization into your way of working, with the control of ISO 14001"

A 100% online Professional Master's Degree that will allow you to balance your studies with your professional work with maximum organizational flexibility"

The syllabus of this program includes all the necessary contents to reach a wide and updated knowledge in all the aspects involved in the adequate management of the environmental impact, in relation to the new existing requirements and in the field of energy efficiency, with the consideration and analysis of all the existing possibilities in this field. A program specifically created to provide our students with a continuous process of competence growth that will boost their real capacity for intervention.

A stimulating and flexible learning process that will allow you to go through all the knowledge areas you need to intervene as an expert in this field"  

Module 1. Environmental and Energy Management of Organizations 

1.1. Organizational and Business Fundamentals 

1.1.1. Organizational Management 
1.1.2. Types and Structure of an Organization 
1.1.3. Standardization of Business Management 

1.2. Sustainable Development: Business and the Environment 

1.2.1. Sustainable Development. Objectives and Goals
1.2.2. Economic Activity and its Impact on the Environment
1.2.3. Corporate Social Responsibility 

1.3. Environmental and Energy Issues. Scope and Current Framework  

1.3.1. Major Current Environmental Problems: Waste, Water, Food 
1.3.2. Energy Issues. Demand, Consumption and Source Distributions
1.3.3. Current Energy Projections 

1.4. Legal Framework: The Five Producing Levels of Environmental Regulations 

1.4.1. Competence Framework: The Distribution of Competencies in Environmental Matters 
1.4.2. Public Actions and Competencies in Environmental Matters and Regulation of Classified Activities 

1.5. European Summits and the Paris Agreement 

1.5.1. EU Climate Targets 
1.5.2. European Summits 
1.5.3. The Paris Agreement 

1.6. The 2030 Agenda and the Sustainable Development Goals 

1.6.1. The 2030 Agenda: Background, Approval Process and Content 
1.6.2. The 17 Sustainable Development Goals (SDGs) 
1.6.3. SDG Compass Guide 

1.7. Roadmap 2050 Objectives. Key Points

1.7.1. Economic, Industrial and Social Transition 
1.7.2. Strategy for Pollutant Emission Reduction. Decarbonization Plans 

1.8. Key Aspects of the Plan 

1.8.1. Health and Economic Impacts of the PNIEC 2021-2030 
1.8.2. Objectives and Results of the National Integrated Energy and Climate Plan, 2021- 2030 

1.9. Circular Economy 

1.9.1. The Circular Economy 
1.9.2. Legislation and Strategies to Support the Circular Economy 
1.9.3. Circular Economy System Diagrams 

1.10. Sustainability Reports 

1.10.1. Communication of Social Responsibility Management 
1.10.2. The Process of Preparing a Sustainability Report according to GRI 

Module 2. Energy Sources

2.1. Fossil Fuels 

2.1.1.  Coal 
2.1.2. Natural Gas 
2.1.3. Oil 

2.2. Electricity 

2.2.1. Electricity 
2.2.2. Electricity Generation 
2.2.3. Uses of Electricity 

2.3. Nuclear Energy

2.3.1. Nuclear Energy 
2.3.2. Nuclear Power Plants 
2.3.3. Environmental Opportunities 
2.3.4. Environmental Risks 
2.3.5. Nuclear Waste Treatment 

2.4. Solar Energy

2.4.1. Electricity Generation 
2.4.2. Thermal Generation 
2.4.3. Solar Power Plants 
2.4.4. Risks and Opportunities 

2.5. Wind Energy

2.5.1. Wind Farms 
2.5.2. Advantages and Disadvantages 
2.5.3. Microgeneration 

2.6. Biomass 

2.6.1. Thermochemical and Biochemical Methods 
2.6.2. The Biomass Market 
2.6.3. Advantages and Disadvantages 

2.7. Geothermal Energy 

2.7.1. Geothermal Deposits 
2.7.2. Electricity Generation 
2.7.3. Advantages and Disadvantages 

2.8. Other Renewable Energies 

2.8.1. Hydraulic Energy 
2.8.2. Tidal Energy 
2.8.3. Wave Energy 

2.9. Energy Sources in Development 

2.9.1. Green Hydrogen  
2.9.2. Tidal Energy 
2.9.3. Biogas and Biomethane 

2.10. Energy Sources for Mobility 

2.10.1. Electric Vehicles 
2.10.2. CNG Vehicles 
2.10.3. Other Alternatives for Sustainable Mobility

Module 3. Electrical Energy

3.1. Electrical Energy Voltage, Current, Power and Energy 

3.1.1. Voltage and Current 
3.1.2. Active, Reactive and Apparent Energy  
3.1.3. Electrical Power. Load Curves 

3.2. Energy Transformation 

3.2.1. Power Transformers 
3.2.2. Electricity Transportation 
3.2.3. Electricity Distribution 

3.3. Electrical Energy Consuming Systems: Electric Motors 

3.3.1. Applications, Pumps, Fans and Compressors 
3.3.2. Frequency Inverters 
3.3.3. Motor-Based Consumer Systems: Heat Pump Air Conditioning

3.4. Other Electricity Consuming Systems 

3.4.1. Joule Effect 
3.4.2. Lighting 
3.4.3. Direct Current Powered Systems 

3.5. Electricity Billing 

3.5.1. Electricity Rates 
3.5.2. Electricity Billing Term 

3.6. Units of Measurement of Fuel Consumption and their Transformation into Energy Units 

3.6.1. Energy Produced by Heat of Combustion: HHV and LLV 
3.6.2. Volumetric Measurements of Combustible Liquids 
3.6.3. Volumetric Measurements of Combustible Gases. Establishment and Calculation of Normal Conditions 

3.7. Combustion Systems and Fuel Elements 

3.7.1. Combustion Efficiency 
3.7.2. Burners 
3.7.3. Heat Transfer 

3.8. Boilers 

3.8.1. Calculation of Boiler Efficiency by Direct and Indirect Method 
3.8.2. Types of Heat Transfer Fluids 
3.8.3. Steam Boilers 

3.9. Other Fuel-Consuming Equipment 

3.9.1. Ovens 
3.9.2. Engines 
3.9.3. Generating Sets 

3.10. Fuel Billing 

3.10.1. Natural Gas Rates 
3.10.2. Natural Gas Billing Terms 

Module 4. Energy Management Tools 

4.1. Energy Regulatory Framework 

4.1.1. European Energy Efficiency Directive 
4.1.2. Main Energy Regulations 

4.2. Regulatory Inspections 

4.2.1. Air Conditioning Inspections 
4.2.2. High/Low Voltage Inspections 
4.2.3. Other Regulatory Inspections 

4.3. Energy Audits 

4.3.1. Conducting an Energy Audit Identification of Improvement Opportunities 

4.4. Energy Simulation Tools 

4.4.1. Light Simulations 
4.4.2. Climate Simulations 
4.4.3. Building Energy Demand Simulations 

4.5. Supply Management: Monitoring 

4.5.1. Types of Monitoring 
4.5.2. Energy Management Platforms 
4.5.3. Fundamental Equipment 

4.6.  Energy Services 

4.6.1. Energy Services  
4.6.2. Energy Services Companies 
4.6.3. Types of Contracts 

4.7. IPMVP 

4.7.1. Calculating Savings Avoided Cost and Standardized Savings Models 
4.7.2. Options A, B, C and D 
4.7.3. Establishing Baselines 

4.8. Energy Efficiency Master Plans 

4.8.1. Methodology for Preparing a Master Plan  
4.8.2. Management Models 
4.8.3. Energy Efficiency within a Master Plan 

4.9. Asset Management 

4.9.1. What is Asset Management?
4.9.2. ISO 55001 Asset Management 
4.9.3. Benefits of Implementing Asset Management 

4.10. Grants and Subsidies 

4.10.1. European Grants and Subsidies 

Module 5. Environmental Impact Assessment and Climate Change Adaptation Strategies 

5.1. Business Strategies for Climate Change 

5.1.1. Greenhouse Effect and Climate Change. Causes and Consequences 
5.1.2. Climate Change Projections 
5.1.3. Corporate Action against Climate Change. Roadmap for the Integration of Climate Change in Companies 

5.2. Environmental Impact Assessment 

5.2.1. Administrative Procedure of the Environmental Impact Assessment 
5.2.2. Projects Subject to Environmental Assessment 

5.3. Identification and Classification of Environmental Factors 

5.3.1. Environmental Catalog. Environmental Variables 
5.3.2. Search for Environmental Information and Inventory  
5.3.3. Inventory Valuation 

5.4. Evaluation and Assessment of the Environmental Impacts of a Project 

5.4.1. Environmental Analysis of a Project 
5.4.2. Pre-Operational Status 
5.4.3. Construction, Operation and Abandonment Phase  
5.4.4. Quantitative Methods 

5.5. Preventive and Corrective Measures 

5.5.1. Preventative Actions 
5.5.2. Corrective actions 
5.5.3. Compensatory Actions 

5.6. Environmental Monitoring Program 

5.6.1. EMP 
5.6.2. Objectives and Structure of an EMP 
5.6.3. Phases in the Development of an EMP 

5.7. Strategic Environmental Assessment 

5.7.1. European Regulatory Context (Directive 2001/42/EC) 
5.7.2. Modalities for Integrating the Environmental Dimension  
5.7.3. Environmental Assessment in the Phases of the Program 

5.8. Climate Change: Impacts and Risks 

5.8.1. Objectives of the National Plan for Adaptation to Climate Change 2021-2030 
5.8.2. Objectives by Areas of Work 

5.9. Analysis of Climate Change Risks and Opportunities  

5.9.1. Environmental Risk Analysis and Assessment 
5.9.2. Risk Management 

5.10. Development of Climate Change Adaptation Plans for Organizations 

5.10.1. Adaptation to Climate Change 
5.10.2. Climate Change Vulnerability Assessment 
5.10.3. Methodology for Prioritizing Climate Change Adaptation Measures  

Module 6. Pollution and Water and Waste Management

6.1. Water Management and Pollution 

6.1.1. Water Management
6.1.2. Hydrological Water Cycle 
6.1.3. Water Diagnostics
6.1.4. Characterization of Wastewater
6.1.5. DWTP, WWTP and WWTP. Definition and Typical Operating Diagrams

6.2. Legal Framework

6.2.1. Regulatory Hierarchy
6.2.2. European Water Charter
6.2.3. Processing of a Sanctioning File  

6.3. Distribution of Water Uses and Demand  

6.3.1. Demand Management 
6.3.2. Types of Uses or Demands
6.3.3. Supply. Supply Ratios 
6.3.4. Cost of Water and the Energy Derived from Water Heating for DHW

6.4. Measures for Efficient Water Use and Management

6.4.1. ‘Ecological’ Criteria. Consumption Factor (FCO and FCR), Ecological Correction Factor (FCE) and Efficiency Level (NE)
6.4.2. From Resolution MAH/1603/2004 to OGUEA 
6.4.3. Facility Management and Optimization

6.5. Sustainable Water Management Plan 

6.5.1. Origin of the Sustainable Water Plan. Purpose and Scope 
6.5.2. Parts to Be Included in an ESMP
6.5.3. Organization and Programming 
6.5.4. Implementation of the ESMP 
6.5.5. Checks and Corrective Actions 

6.6. Solid Waste Management 

6.6.1. Residue and By-Product 
6.6.2. Types of Waste 
6.6.3. Stages of Waste Management 

6.7. Waste Regulatory Framework 

6.7.1. EU Waste Management Strategies  
6.7.2. Future Waste Management Policy 

6.8. Municipal and Industrial Solid Waste 

6.8.1. MSW Production 
6.8.2. MSW Management Systems 
6.8.3. Characterization and Classification of Industrial Wastes 
6.8.4. Industrial Waste Management Systems 

6.9. Waste-to-Energy Valuation 

6.9.1. Valuation Methods 
6.9.2. Feasibility of Valuation 
6.9.3. Recovery Techniques 

6.10. Zero Waste 

6.10.1. Zero Waste 
6.10.2. Zero Waste Methodology and Requirements 
6.10.3. The 5Rs: Reject, Reduce, Reuse, Reincorporate and Recycle  

Module 7. Environmental Management Tools 

7.1. Carbon Markets 

7.1.1. KP Flexibility Mechanisms 
7.1.2. CAP and Trade and Carbon Funds Schemes  
7.1.3. Voluntary Carbon Markets 

7.2. Organizational Carbon Footprint 

7.2.1. Methodological Reference Standards 
7.2.2. Scopes for Organizational Carbon Footprint 
7.2.3. Calculation Process 

7.3. Product and Event Carbon Footprint 

7.3.1. Methodological Reference Standards 
7.3.2. Scopes for Product Carbon Footprint 
7.3.3. Scopes for Carbon Footprint of Events 

7.4. Climate Change Mitigation Tools 

7.4.1. Reduction and Limitation of Emissions 
7.4.2. Emissions Offsets 
7.4.3. Business Benefits. Certifications

7.5. Water Footprint 

7.5.1. Stages and Units 
7.5.2. Differentiation of Water for Calculations 
7.5.3. The Water Footprint for Companies 

7.6. Life Cycle Analysis 

7.6.1. Differentiation of Approaches 
7.6.2. LCA Process 
7.6.3. Software Tools for LCA 

7.7. Eco-Design and Eco-Labeling 

7.7.1. Eco-Design Standardization 
7.7.2. Types of Eco-Labeling 
7.7.3. Eco-Labeling Process 

7.8. LEED and BREEAM 

7.8.1. The Value of Sustainable Building Certification 
7.8.2. Approaches to Both Certifications 
7.8.3. Technical Comparison between the Two Certifications 

7.9. Other Sustainable Building Certifications 

7.9.1. Passive House 
7.9.2. Well 
7.9.3. VERDE (Building Reference Efficiency Evaluation) 

7.10. Energy Certification of Buildings 

7.10.1. Energy Efficiency in Buildings 
7.10.2. Technical Conditions and Procedures 
7.10.3. Main Calculation Programs

Module 8. Energy Management Systems 

8.1. Management Systems: ISO 50001 

8.1.1. Reference Standard and Other Associated Standards 
8.1.2. Approach to Energy Performance 
8.1.3. Correspondence between ISO 50001: 2018 and ISO 50001: 2011 

8.2. Organizational Context and Leadership 

8.2.1. Scope 
8.2.2. Energy Policy 
8.2.3. Stakeholder Identification and Risk/Opportunity Assessment 

8.3. Energy Review 

8.3.1. Identification of Energy Sources 
8.3.2. Determination of Significant Energy Uses  
8.3.3. Identification of Variables and Static Factors  
8.3.4. Calculation of Energy Performance 
8.3.5. Estimation of Future Consumption 
8.3.6. Identification of Improvement Opportunities 

8.4. Baseline and Energy Performance Indicators 

8.4.1. Establishment of the Reference Period 
8.4.2. Establishment of Energy Performance Indicators  
8.4.3. Monitoring of Consumption, Baselines and Indicators

8.5. Support 

8.5.1. Training Needs within the SGEn 
8.5.2. Communications within the SGEn 
8.5.3. Documentation Control 

8.6. Operation: Maintenance and Operations 

8.6.1. Establishing the Most Efficient Operating Criteria 
8.6.2. Establishing the Most Efficient Maintenance Ranges  
8.6.3. Energy Savings from Predictive Maintenance 

8.7. Operation: Design of Efficient Facilities 

8.7.1. Purchases of Energy Consuming Equipment  
8.7.2. Design of New Thermal Installations 
8.7.3. Design of New Lighting Installations 

8.8. Performance Evaluation 

8.8.1. Evaluation of Compliance with Legal Requirements 
8.8.2. Internal Audit as a Fundamental Tool 
8.8.3. Management Review. Objectives and Points to Be Addressed 

8.9. Improvement 

8.9.1. Non-Conformities and Corrective Actions 
8.9.2. Continuous Improvement of the SGEn 
8.9.3. Continuous Improvement of Energy Performance 

8.10. Energy Efficiency Awareness 

8.10.1. Facility Users as Key SGEn Personnel 
8.10.2. Awareness Campaign Models 
8.10.3. Case Study 

Module 9. Environmental Management Systems 

9.1. Management Systems: ISO 14001 

9.1.1. Environmental Management Systems  
9.1.2. Benefits of the Environmental Management System 
9.1.3. Phases in the Implementation of an EMS 

9.2. Organizational Context and Leadership 

9.2.1. Understanding of the Organization, its Context and Stakeholders 
9.2.2. Scope of the System 
9.2.3. Environmental Policy 
9.2.4. Roles and Responsibilities 

9.3. Planning: Environmental Aspects and Impacts 

9.3.1. Environmental Aspects and Impacts: Cause-Effect Relationship 
9.3.2. Identification of Environmental Aspects  
9.3.3. Evaluation of Environmental Aspects 

9.4. Planning: Objectives, Risks and Opportunities 

9.4.1. Actions to Address Risks and Opportunities 
9.4.2. Legal Requirements 
9.4.3. Environmental Objectives and Planning to Achieve Them 

9.5. Support: Resources, Competence and Awareness 

9.5.1. Resources 
9.5.2. Competition 
9.5.3. Awareness 

9.6. Support: Documented Communication and Information 

9.6.1. Internal and External Environmental Communication 
9.6.2. Documented Information  
9.6.3. Documentation Control 

9.7. Operation 

9.7.1. Operational Planning and Control 
9.7.2. Life Cycle Analysis Perspective 
9.7.3. Emergency Preparation and Response 

9.8. Performance Evaluation 

9.8.1. Monitoring, Measurement, Analysis and Evaluation 
9.8.2. Internal Audit 
9.8.3. Management Review 

9.9. Improvement 

9.9.1. Non-Conformities and Corrective Actions 
9.9.2. Continuous Improvement of the EMS 
9.9.3. Continuous Improvement of Environmental Performance 

9.10. Transition from 14001 to EMAS 

9.10.1. The EMAS Regulation 
9.10.2. Transition from ISO 14001 to EMAS 
9.10.3. ISO 14001 vs EMAS 

Module 10. Management Systems Audits 

10.1. Management System Audits  

10.1.1. Characteristics of Management System Audits 
10.1.2. Types of Management System Audits 
10.1.3. Management Systems Auditing Principles 

10.2. Standards and Organizations Involved 

10.2.1. Actors and Organizations Involved 
10.2.2. Certification Process 
10.2.3. UNE- EN ISO 19011 

10.3. Audit Program Management 

10.3.1. Audit Program 
10.3.2. Establishing the Objectives of the Audit Program 
10.3.3. Audit Program Risks and Opportunities 

10.4. Conducting an Audit 

10.4.1. Start of the Audit and Preparation of Activities 
10.4.2. Conducting Audit Activities 
10.4.3. Conclusions and Audit Closing 

10.5. Auditor Competence and Evaluation 

10.5.1. Auditors' Responsibilities and Functions 
10.5.2. Determining the Competence of the Auditor and Audited Personnel 
10.5.3. Selecting the Auditing Team 

10.6. Tools and Application Techniques. Audit Development 

10.6.1. Interview Techniques 
10.6.2. Checklists or Verification Lists 
10.6.3. Checklist Templates 

10.7. Tools and Application Techniques. Final Report 

10.7.1. Audit Report Preparation 
10.7.2. Audit Report Distribution 
10.7.3. Audit Report Models 

10.8. Tools and Application Techniques. Processing of Findings 

10.8.1. Generation of Audit Findings 
10.8.2. Treatment of Audit Findings 
10.8.3. Corrective Action Plans 

10.9. Particular Aspects of Environmental Management System Audits 

10.9.1. Verification of Methodologies for Identification and Assessment of Environmental Aspects 
10.9.2. Specific Criteria for Validation of Environmental Aspects 
10.9.3. Visit to the Facilities During the Audit Process 

10.10. Particular Aspects of Energy Management System Audits 

10.10.1. Verification of Energy Consumption Collection Methodologies 
10.10.2. Criteria for Validation of Energy Performance 
10.10.3. Visit to the Facilities During the Audit Process

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework

11.2. Leadership 

11.2.1. Leadership. A Conceptual Approach 
11.2.2. Leadership in Companies 
11.2.3. The Importance of Leaders in Business Management 

11.3. Cross-Cultural Management 

11.3.1. Concept of Cross-Cultural Management
11.3.2. Contributions to the Knowledge of National Cultures
11.3.3. Diversity Management 

11.4. Management and Leadership Development

11.4.1. Concept of Management Development 
11.4.2. Concept of Leadership 
11.4.3. Leadership Theories 
11.4.4. Leadership Styles 
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics 

11.5.1. Ethics and Morality 
11.5.2. Business Ethics 
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda 
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility 

11.7.1. International Dimensions of Corporate Social Responsibility 
11.7.2. Implementing Corporate Social Responsibility 
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

10.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy 
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. Tools and Standards of CSR 

11.9. Multinationals and Human Rights 

11.9.1. Globalization, Multinational Corporations and Human Rights 
11.9.2. Multinational Corporations and International Law 
11.9.3. Legal Instruments for Multinationals in the Field of Human Rights

11.10. Legal Environment and Corporate Governance

11.10.1. International Rules on Importation and Exportation 
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management 

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential 
12.2.2. Remuneration Policy 
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Performance Management

12.3.1. Performance Management 
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models 
12.4.2. Talent Identification, Training and Development 
12.4.3. Loyalty and Retention  
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams

12.6.1. High-Performance Teams: Self-Managing Teams
12.6.2. Methodologies for Managing High Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Types of Change Management Processes
12.7.3. Stages or Phases in Change Management

12.8. Negotiation and Conflict Management

12.8.1. Negotiation  
12.8.2. Conflict Management  
12.8.3. Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Business Environment  
12.9.2. Communication Departments
12.9.3. The Head of Communication of the Company. The Profile of the Dircom

12.10. Productivity, Retention and Activation of Talent

12.10.1. Productivity 
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System 
13.1.2. Financial Institutions 
13.1.3. Financial Markets 
13.1.4. Financial Assets 
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts  
13.2.2. The Company's Assets  
13.2.3. The Company's Liabilities  
13.2.4. The Company's Net Worth  
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification 
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budgetary Model  
13.4.2. The Capital Budget 
13.4.3. The Operating Budget  
13.4.5. The Cash Budget  
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions 
13.5.2. The Financial Department  
13.5.3. Cash Surpluses  
13.5.4. Risks Associated with Financial Management  
13.5.5. Risk Management of the Financial Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to Be Taken in Financial Planning 
13.6.3. Creation and Establishment of the Business Strategy  
13.6.4. The Cash Flow Chart 
13.6.5. The Working Capital Chart

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing  
13.7.2. Corporate Financing Financial Products

13.8. Strategic Financing

13.8.1. Self-financing 
13.8.2. Increase in Shareholder's Equity  
13.8.3. Hybrid Resources 
13.8.4. Financing through Intermediaries

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Commercial Management and Strategic Marketing 

14.1. Commercial Management

14.1.1. Conceptual Framework of Commercial Management
14.1.2. Commercial Strategy and Planning 
14.1.3. The Role of Sales Managers

14.2. Marketing

14.2.1. The Concept of Marketing 
14.2.2. The Basic Elements of Marketing 
14.2.3. Marketing Activities in Companies

14.3. Strategic Marketing Management

14.3.1. The Concept of Strategic Marketing
14.3.2. Concept of Strategic Marketing Planning 
14.3.3. Stages in the Process of Strategic Marketing Planning

14.4. Digital Marketing and e-Commerce

14.4.1. Objectives of Digital Marketing and e-Commerce 
14.4.2. Digital Marketing and the Media It Uses 
14.4.3. E-Commerce. General Context 
14.4.4. Categories of e-Commerce 
14.4.5. Advantages and Disadvantages of e-Commerce Compared to Traditional Commerce

14.5. Digital Marketing to Reinforce a Brand

14.5.1. Online Strategies to Improve Brand Reputation 
14.5.2. Branded Content and Storytelling

14.6. Digital Marketing to Attract and Retain Customers

14.6.1. Loyalty and Engagement Strategies Using the Internet 
14.6.2. Visitor Relationship Management  
14.6.3. Hypersegmentation

14.7. Digital Campaign Management

14.7.1. What Is a Digital Advertising Campaign? 
14.7.2. Steps to Launch an Online Marketing Campaign 
14.7.3. Mistakes in Digital Advertising Campaigns  

14.8. Sales Strategy

14.8.1. Sales Strategy 
14.8.2. Sales Methods

14.9. Corporate Communication

14.9.1. Concept 
14.9.2. The Importance of Communication in the Organization 
14.9.3. Type of Communication in the Organization
14.9.4. Functions of Communication in the Organization
14.9.5. Elements of Communication 
14.9.6. Problems of Communication 
14.9.7. Communication Scenarios

14.10. Digital Communication and Reputation

14.10.1. Online Reputation  
14.10.2. How to Measure Digital Reputation? 
14.10.3. Online Reputation Tools  
14.10.4. Online Reputation Report  
14.10.5. Online Branding

Module 15. Executive Management 

15.1. General Management 

15.1.1. The Concept of General Management  
15.1.2. The Role of the CEO 
15.1.3. The CEO and their Responsibilities 
15.1.4. Transforming the Work of Management

15.2. Manager Functions: Organizational Culture and Approaches

15.2.1. Manager Functions: Organizational Culture and Approaches

15.3. Operations Management

15.3.1. The Importance of Management 
15.3.2. Value Chain 
15.3.3. Quality Management

15.4. Public Speaking and Spokesperson Education

15.4.1. Interpersonal Communication 
15.4.2. Communication Skills and Influence 
15.4.3. Communication Barriers

15.5. Personal and Organizational Communication Tools

15.5.1. Interpersonal Communication 
15.5.2. Interpersonal Communication Tools 
15.5.3. Communication in the Organization 
15.5.4. Tools in the Organization

15.6. Communication in Crisis Situations

15.6.1. Crisis 
15.6.2. Phases of the Crisis 
15.6.3. Messages: Contents and Moments

15.7. Preparation of a Crisis Plan

15.7.1. Analysis of Possible Problems 
15.7.2. Planning 
15.7.3. Adequacy of Personnel

15.8. Emotional Intelligence

15.8.1. Emotional Intelligence and Communication
15.8.2. Assertiveness, Empathy, and Active Listening
15.8.3. Self- Esteem and Emotional Communication

15.9. Personal Branding

15.9.1. Strategies for Personal Brand Development
15.9.2. Personal Branding Laws
15.9.3. Tools for Creating Personal Brands

15.10. Leadership and Team Management

15.10.1. Leadership and Leadership Styles
15.10.2. Leadership Skills and Challenges
15.10.3. Managing Change Processes
15.10.4. Managing Multicultural Teams

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