Design professionals with a higher qualification in Senior Management of the Audiovisual Industry will have a unique opportunity to carve a niche for themselves in a highly competitive industry" 

The audiovisual industry has experienced tremendous growth in recent decades. New digital tools and new formats have arrived to revolutionize the sector and, although it may seem that everything has been done, innovation continues to be the basis of an area that surprises the public every day with new productions. Their importance is such that these audiovisual productions can reach practically all citizens and, thanks to globalization and the advance of networks, these products no longer have physical limits to be consumed anywhere in the world. As a result, the contribution of this industry to the world 
economy is growing. 

The accomplished management of these types of companies in the design sector requires specific knowledge, so more and more professionals are deciding to enroll in top-level programs and universities to improve their training and open a niche of a highly competitive sector, which demands professionals with experience, but above all, superior knowledge in the sector. With this premise in mind, TECH has designed a highly academic Advanced Master's Degree, which includes the best of an MBA and the specific concepts and strategies of the audiovisual industry. In this way, the syllabus covers the main concepts of the audio-visual industry and culture, and covers the inner workings of cultural journalism. The technical part also acquires a relevant section in this program, focused on the realization of the projects, taking the student from the idea to the staging. A  unique opportunity to learn about the structure of the audiovisual system and the production of this type of content, while studying the new genres and formats being used in television.  

The program also perfectly combines theoretical and practical content, giving each one the importance it deserves and favoring contextual learning, so that students, while studying, are confronted with cases they may encounter in real situations. Likewise, one of the main advantages of this program is that it will be studied 100% online, without the need for transfers or specific schedules, so that the student himself can self-manage his study, planning his schedule and pace of learning, which will be very useful to be able to combine it with the rest of their daily obligations. 

The audiovisual industry brings great value to the fabric of business, so the proper management of companies in the sector can make the difference between success and failure" 

This  advanced master’s degree in Senior Management of the Audiovisual Industry  contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• Development of case studies presented by design experts
• The graphic, schematic, and eminently practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in the management of audiovisual companies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH is a university of the 21st century and, for this reason, it is committed to the perfect combination of theory and practice to improve the training of its students" 

Its teaching staff includes professionals from the field of design, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

The teaching methodology of this program is the most innovative in the current academic panorama"

A 100% online update that will be instrumental to combine your studies with the rest of your daily obligations"

This TECH advanced master’s degree has been designed to meet the academic objectives of design professionals in the field of Senior Management of the Audiovisual Industry. Thus, at the end of the course, the student will have acquired the necessary skills to successfully manage this type of company, positioning themselves as a professional of reference in the company and providing all their value to lead the company towards excellence. 

Achieving your academic and work objectives is the challenge that all professionals face, so don't miss the opportunity to improve your training with this program" 

General Objectives

• Develop leadership skills appropriate for business management
• Know and know how to manage the economic-financial areas of the company
• Broaden the knowledge and information to the student with a higher level of depth in the field of journalism, but more specifically in the field of management of the audiovisual industry
• Learn how to perform functions in this field in a specialized and professional environment

Specific Objectives

• Define the latest trends in business management, taking into account the globalized environment that governs senior management criteria
• Develop the key leadership skills that should define working professionals
• Develop strategies to carry out decision-making in a complex and unstable environment
• Create corporate strategies that set the script for the company to follow in order to be more competitive and achieve its own objectives
• To develop the skills required to manage business activities strategically
• Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
• Acquire the ability to plan narrative and documentary sequences according to the available means
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Know the historical origins of audiovisual production and its evolution in contemporary society
• Identify the theoretical concepts that define the production processes of audiovisual works
• Provide the student with the theoretical and technical foundations, as well as the instrumental skills to face, from a narrative and aesthetic point of view, the production of audiovisual fiction, in different media and technologies
• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and sociocultural aspects
• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
• Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective
• Understand the transformations derived from digitalization in the audiovisual industry
• Understand the creative and industrial process in the development of a fiction script for television

Get to know the particularities of the audiovisual industry and learn how to manage the different existing formats"