You will create the most dazzling videos to surprise the public and achieve greater brand reach on social media"   

Images are optimal tools for engaging consumers. That’s why professionals use Intelligent Processing mechanisms, including algorithms. In this way, communicators use high-resolution graphics and implement them in their advertising campaigns on social media or websites, as well as to launch promotional materials. In addition, Artificial Intelligence is useful to publish content automatically in response to real-time events or to conceive regular visual information (such as news charts, data reports or infographics).  

Aware of its importance, TECH has created an innovative program aimed at professionals who wish to have a wide range of tools for the generation of audiovisual resources by applying Machine Learning. The syllabus will explore how to personalize information according to the different audiences to which the institutions want to address themselves. Also, the syllabus will delve into the generation of videos, texts and photographs for publication in both blogs and social media. On the other hand, the teaching materials will promote a responsible use of intelligent systems so that graduates stand out for their professional ethics. The university program will include analysis of real success cases in this specialization, which will help students to learn valuable lessons.  

This academic itinerary offers an advanced syllabus that brings the most up-to-date information in this communicative area, accompanied by first-class pedagogical material (including interactive summaries, In Focus videos or specialized readings). In addition, thanks to the Relearningmethod, employed by TECH, students will not have to dedicate a lot of hours in the study or memorization: this system the continuous reiteration of key concepts will allow you to consolidate the most outstanding subjects. This academic institution provides an excellent opportunity to carry out an effective update in Digital Content Generation with Artificial Intelligence through a flexible program.  

You will evaluate and measure the impact of the content generated through the most advanced systems of Artificial Intelligence" 

The Postgraduate certificate in Digital Content Generation with Artificial Intelligence contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You’ll master Prompt Engineering at ChatGTP to improve the quality of consumer responses" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will evaluate and measure the impact of the content generated through the most advanced systems of Artificial Intelligence"

Thanks to the Relearning system that TECH uses in its programs you will reduce the long hours of study and memorization"

Through a comprehensive module, students will be immersed in the creativity driven by Machine Learning. The syllabus will focus on creating content in various formats, including text, images and videos. These resources will allow graduates to improve their relationships with users, while offering engaging publications aimed at attracting their attention. In addition, the syllabus will cover from Prompt Engineering in ChatGTP to ethics in the generation of information. In this way, students will learn to use advanced tools such as Midjourney or Fliki to design impactful and personalized materials.  

Studying through videos, interactive summaries or evaluation tests will assimilate all knowledge in a fast and enjoyable way"   

Module 1. Content Generation with AI 

1.1. Prompt Engineering in ChatGPT 

1.1.1. Improving the Quality of the Generated Content 
1.1.2. Strategies to Optimize Model Performance 
1.1.3. Designing Effective Prompts 

1.2. AI Image Generation Tools 

1.2.1. Object Recognition and Generation 
1.2.2. Applying Custom Styles and Filters to Images 
1.2.3. Methods to Improve the Visual Quality of Images 

1.3. Creating Videos with AI 

1.3.1. Tools to Automate Video Editing 
1.3.2. Voice Synthesis and Automatic Dubbing 
1.3.3. Techniques for Object Tracking and Animation 

1.4. Text Generation with AI for Blogging and Social Media 

1.4.1. Strategies for Improving SEO Positioning in Generated Content 
1.4.2. Using AI to Predict and Generate Content Trends 
1.4.3. Creation of Attractive Headlines 

1.5. Personalizing Content with AI for Different Audiences 

1.5.1. Identification and Analysis of Audience Profiles 
1.5.2. Dynamic Adaptation of Content according to User Profiles 
1.5.3. Predictive Audience Segmentation 

1.6. Ethical Considerations for the Responsible Use of AI in Content Generation 

1.6.1. Transparency in Content Generation 
1.6.2. Prevention of Bias and Discrimination in Content Generation 
1.6.3. Control and Human Supervision in Generative Processes 

1.7. Analysis of Successful Cases in Content Generation with AI 

1.7.1. Identification of Key Strategies in Successful Cases 
1.7.2. Adaptation to Different Sectors 
1.7.3. Importance of Collaboration between AI Specialists and Industry Practitioners 

1.8. Integration of AI-generated Content in Digital Marketing Strategies 

1.8.1. Optimization of Advertising Campaigns with Content Generation 
1.8.2. User Experience Personalization 
1.8.3. Automation of Marketing Processes 

1.9. Future Trends in the Generation of Content with AI 

1.9.1. Advanced and Seamless Integration of Text, Image and Audio 
1.9.2. Hyper-personalized Content Generation 
1.9.3. Improved AI Development in Emotion Detection 

1.10. Evaluating and Measuring the Impact of AI-generated Content 

1.10.1. Appropriate Metrics to Evaluate the Performance of Generated Content 
1.10.2. Measurement of Audience Engagement 
1.10.3. Continuous Improvement of Content through Analysis

Do not miss this academic opportunity and complete this rigorous TECH program through the most disruptive and up-to-date content in relation to Artificial Intelligence and content generation"