You are facing a new business era in which managers with exquisite analytical skills are needed" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Purchase Behavior Analysis is created in a completely online format, in which it is the student who decides how to study the degree. All the didactic material is available from the first day course, so it can be downloaded and review any type of device with an internet connection.  

This study will advance you to a more reputable professional profile. Don’t think twice and enroll with TECH today”  

Syllabus

The Postgraduate certificate in Purchase Behavior Analysis prepares its students for uncertain and plausible situations in the managerial field of business marketing. 

Thanks to the unique set of skills acquired during the program, the student will be able to solve all these obstacles quickly and successfully, demonstrating his high managerial and analytical skills with respect to today's consumers. 

As this is an eminently practical training, the knowledge acquired by the student is applicable even before the end of the program itself, so the professional improvement will be noticeable during the course of the Postgraduate certificate.
 
This Postgraduate certificate takes place over 2 month and is divided into 3 modules: 

Module 1. The New Consumer Profile
Module 2. Psychology of Purchasing
Module 3. Branding in Marketing 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Purchase Behavior Analysis completely online. Throughout the 2 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Module 1. The New Consumer Profile

1.1. New Competitive Environment

1.1.1. Technological Innovation and Economic Impact 
1.1.2. Knowledge Society 
1.1.3. The New Consumer Profile

1.2. Knowing the Market and the Consumer

1.2.1. Open Innovation 
1.2.2. Competitive Intelligence 
1.2.3. Sharing Economy

Module 2. Purchasing Psychology 

2.1. Consumer Psychology and Behavior

2.1.1. The Study of Consumer Behavior
2.1.2. Internal and External Consumer Factors 
2.1.3. Consumer Decision Process 
2.1.4. Consumerism, Society, Marketing, and Ethics 

2.2. Types of Buying Behavior 

2.2.1. Complex Behavior 
2.2.2. Dissonance Reducing Behavior 
2.2.3. Variety Seeking Behavior 
2.2.4. Habitual Purchasing Behavior 

Module 3. Branding in Marketing

3.1. Branding

3.1.1. Brand Evolution 
3.1.2. Creating and Developing a Successful Brand 
3.1.3. Brand Equity
3.1.4. Category Management

Your expectations will be more than exceeded when you see the professional and personal quality of the entire teaching staff at TECH Global University"