Introduction to the Program

As a Digital Marketing manager, you will be responsible for improving promotional campaigns to increase sales and engagement for your company"

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With the advance of new technologies and access to an infinite amount of information through the network, users have become more demanding. Many people already know exactly what they want before going to the physical store to make their purchases, and there is even a large public that is increasingly opting for online shopping, which allows them to avoid queues and save time and money. Therefore, companies need to adapt to market demands to avoid falling into oblivion and achieve gradual growth. To be more competitive, businesses must bet on e-commerce as a sales formula or a complement to their physical stores. But, if you are going to bet on the Internet as a sales channel, it is also important that advertising and promotions are carried out through the network, using marketing techniques and tools that will favor greater brand awareness and an adequate positioning in the main online search platforms that favor the access of customers to the company's pages.

To get this work done properly, it is not only necessary to have the best technical Marketing teams, but it is also necessary that these teams are led by competent professionals with in-depth knowledge of the main Digital Marketing and e-commerce strategies and the proper management skills that help them to create a good working atmosphere, motivate their team and control and manage each project.

But for this to be possible, in addition to having a high level of theoretical training, it is also necessary to demonstrate that all this knowledge can be put into practice. To achieve this, TECH offers its students a very complete curriculum on Digital Marketing that, in this case, has two great advantages: on the one hand, all the theoretical parts and exercises to strengthen these studies are available online so that students can study at their own pace; and, secondly, the intensive practical stay in a digital marketing agency to which they can access at the end of the studies.

Participating in real Marketing departments will be essential to learn about the actions you can implement to improve your company's knowledge"

This Hybrid professional master’s degree MBA in Digital Marketing contains the most complete and up-to-date program on the market. The most important features include:

  • Development of more than 100 case studies presented by experts in digital marketing and e-commerce management
  • The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
  • Integral plans for systematized action in the business field
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Practical guides for the use of the main Digital Marketing tools
  • Special emphasis on the most innovative methodologies for the application of leadership techniques in business
  • All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection
  • Furthermore, you will be able to do an internship in one of the best business centers in the world

This program will allow you to access the best theoretical contents and carry out an intensive practical stay in a reference company in the sector"

This Master's program, of a professionalizing nature and hybrid modality, is aimed at updating business professionals who require a high level of qualification. The content is organized in a didactic way to integrate theoretical knowledge into daily practice. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to the multimedia content, developed with the latest educational technology, Marketing professionals will benefit from situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

The directors of the leading agencies need to have a multidisciplinary profile. Managerial skills and in-depth knowledge of the main Digital Marketing and e-commerce tools will help you access these positions"

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Digital Marketing is the present and future of every company, so your specialization in this field will be a competitive advantage for your company"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Professional Master’s Degree MBA in Digital Marketing

Digital marketing is a strategy that uses digital media to promote products and services. The goal of this tool is to reach a wider and more targeted audience, generate traffic or leads and increase visibility and sales. In today's technological era, digital marketing represents an essential axis for any business that seeks to succeed in the online field and stay competitive in a constantly evolving market. Do you want to obtain the necessary knowledge to perform with solvency in this sector? Then the Hybrid Professional Master's Degree MBA in Digital Marketing created by TECH Global University is ideal for you. This program combines the flexibility of online learning and face-to-face interaction with professors and peers in a traditional classroom environment. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. Here, we propose you a theoretical-practical journey through various modules ranging from SEO-SEM techniques and social networks, to online advertising, email marketing and data analysis.

Specialize in digital marketing

At TECH we distinguish ourselves by properly combining online learning, along with face-to-face classes. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. Here, we propose a theoretical and practical journey through various modules ranging from current trends and developments in the digital world, to data analysis, online advertising and email marketing. At the end of the program, you will be able to develop effective digital marketing strategies and use the appropriate tools or techniques to achieve business objectives. In addition, you will be empowered to play leadership roles in the digital marketing field and face the challenges of the digital world.