Political Marketing has been advancing in leaps and bounds in recent years. This forces communication professionals to update their knowledge to exercise their profession with a higher success rate"  

The content of the postgraduate certificate in Political and Electoral Marketing is designed to promote the development of the journalist's professional skills to enable more rigorous decision-making in uncertain environments. 

Throughout this refresher program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations. 

This postgraduate certificate deals in depth with Marketing in the digital environment, and is designed to further educate communication professionals who understand Political and Electoral Marketing from a strategic, international and innovative perspective. 

A plan created with the students in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of Communication and Political Marketing. A program that understands your needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way. 
Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes. 

An academic program full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

This postgraduate certificate in Political and Electoral Marketing contains the most complete and up-to-date academic program on the market. The most important features of the program include: 

• The development of practical case studies presented by experts in Political Marketing
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political and Electoral Marketing
• Practical exercises where a self-assessment process is carried out to improve learning
• Special emphasis on innovative methodologies in Journalism and Political Marketing
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A program designed with you in mind, focused on your needs and designed for academic excellence”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of journalism. 

This program will allow you to enhance your skills and become a prestigious Political Marketing professional"

Work with the best professionals in this area with this postgraduate certificate program with curricular value of excellence"

TECH's objective is to train highly qualified journalism professionals for their professional development and career advancement. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society, a better society. In this postgraduate certificate, this objective is materialized by providing the necessary tools to face the challenge of creating a strategic planning of Marketing and Political Communication that includes ethical propositions in the political proposal. A goal that, in just six weeks, can be achieved with a high intensity and precision postgraduate certificate.

TECH has designed this program with a single objective: to catapult the communication professionals towards success in their practice as experts in Political Marketing"

General Objectives

• Gain knowledge about the fundamentals of management, strategy, marketing and communication
• Understand the functioning of Political Institutions and Organizations
• Get to know the objectives and tools of Marketing and Political Communication
• Gain knowledge about how to apply marketing and communication tools according to the political product: Program, Party and Candidate
• Know the stages and development of a political and electoral campaign

Specific Objectives

• Get to know how Social Marketing, Political Marketing and Electoral Marketing work
• Define the components of the political market
• Learn how to conduct social and political research and diagnosis of the situation
• Carry out a Political Marketing Plan
• Analyze the political organization
• Define the objectives and strategies of the Political Marketing plan and how to implement them
• Describe the components of the electoral market and conduct research
• Analyze electoral behavior
• Describe the voting intention studies
• Learn how to make an Electoral Campaign diagnosis, a campaign plan and how to develop an electoral product
• Determine the action plan for an election and post-election campaign

A unique, key, and decisive training experience to boost your professional development”