Postgraduate certificate Copywriting for Advertisements

Online advertising is on the rise and more and more companies are deciding to invest millions in launching campaigns on the leading social networks and digital communication channels that congregate their target audience. In this environment, the copywritermust move with ease, knowing the current trends, as well as persuasive writing techniques according to each space. Therefore, this TECH program, developed by a team of professionals with an extensive career in this sector, was created. It is a program that will lead students to achieve intensive learning about the creation of advertising campaigns and the characteristics of each channel. All this, in a 100% online pedagogical format and with the most avant-garde pedagogical material of the academic panorama.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price

The world's largest faculty of journalism and communication”

Description

Become an expert in Copywriting for Ads with TECH. Enroll now”

The large number of users on social networks such as YouTube, Instagram, TikTok or search engines such as Google has led both their creators and companies to find in these spaces the ideal place to insert advertising. A trend that requires great skills in researching the target audience, developing the ads themselves and planning the most effective strategies.

A reality that leads copywriters to have to be aware of the latest trends in this field, as well as to maintain a continuous updating of their knowledge. For this reason, this Postgraduate certificate in Copywriting for Advertisements is born with a theoretical-practical approach and of great direct application in the daily performance of any professional in this sector.

It is a syllabus, developed by an excellent faculty with a consolidated trajectory in this field. Therefore, thanks to this content, students will delve into the characteristics of the Ads in each channel, the study of thetarget, psychological techniques for writing or the creation of a social media plan. To do this, they will have access to video summaries, detailed videos, readings and success stories that can be accessed comfortably at any time of the day, from a digital device with an Internet connection.

Graduates thus have a unique opportunity to improve their skills in this field through a flexible and convenient program. And the fact is that, with no classroom attendance or fixed class schedules, students have greater freedom to manage their own time and combine their most demanding daily activities with a quality university proposal.

This university program allows you to reconcile your personal activities with a cutting-edge education"

This Postgraduate certificate in Copywriting for Advertisements contains the most complete and up-to-date program on the market. The most important features include:

Case studies presented by experts in digital marketing and Copywriting Communications
The graphic, schematic and practical contents of the program provide technical and practical information on those disciplines that are essential for professional practice
Practical exercises where the self-assessment process can be carried out to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions for experts, discussion forums on controversial issues and individual reflection work
Content that is accessible from any fixed or portable device with an Internet connection

You can delve into the methodology of market research to be able to offer the client what they are looking for at any given moment"

The program’s teaching staff includes professionals from the industry who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning,

by means of which the professional must try to solve the different situations of professional practice that arise throughout the academic course. For this purpose students will be assisted by an innovative interactive video system developed by renowned experts.

You will be able to prepare effective strategies for the implementation of advertising campaigns on social networks"

Thanks to this program you will be aware of the current trends in online advertising"

Syllabus

The syllabus of this university proposal has been designed to offer the graduate the most advanced knowledge in Copywriting techniques oriented to the creation of ads in different social networks, search engines and ecommerce.
For this purpose, TECH offers the most advanced pedagogical tools, using the latest technology applied to academic teaching at the highest level. Moreover, the teaching material is accessible 24 hours a day, 7 days a week.

Thanks to the Relearning method you will achieve a simple, fast and effective learning in Copywriting in only 6 weeks"

Module 1. Copywriting for Advertisements

1.1. Classic and New Advertising

1.1.1. A Brief History of Advertising
1.1.2. The New Advertising
1.1.3. The Technologies of the Moment and the Opportunity for Advertising
1.1.4. Current Trends in Online Advertising

1.2. The Copywriter in Advertising and the Social Media Plan

1.2.1. The Functions of a Copywriter in an Agency
1.2.2. Types of Copywriters
1.2.3. Social Media Strategies
1.2.4. Great Examples of Social Media Campaigns

1.3. The Research Phase before Writing

1.3.1. The Ideal Customer or Buyer Persona
1.3.2. Why They Buy
1.3.3. Research the Competition
1.3.4. How to Offer What the Customer is Looking for

1.4. Psychological Techniques for Writing

1.4.1. How to Launch the Message
1.4.2. How to Communicate the Price
1.4.3. Using R. Cialdini's Principles of Persuasion
1.4.4. Other Techniques that Work in Advertising
1.4.5. Various Tips for Writing Advertisements

1.5. Youtube Ads

1.5.1. Why Advertise on Youtube
1.5.2. Characteristics of Advertising on Youtube
1.5.3. Formats and Types of Ads
1.5.4. Script for Creating Ads on Youtube

1.6. Instagram Ads and Tik Tok Ads

1.6.1. Generating Conversion with the Copy in Instagram Ads
1.6.2. Real Examples of Instagram Campaigns
1.6.3. Generating Conversion with the Copy in Tik Tok Ads
1.6.4. Real Examples of Tik Tok Campaigns

1.7. LinkedIn Ads and Twitter Ads

1.7.1. Get More Effective Ads on LinkedIn Ads
1.7.2. Examples to Learn from
1.7.3. Get More Effective Ads on Twitter Ads
1.7.4. Examples to Learn from

1.8. Facebook Ads

1.8.1. How to Create a Facebook Ad
1.8.2. Tips for the Particularities of this Social Network
1.8.3. How the Copy Helps in Facebook. Ads
1.8.4. Real Examples of Campaigns

1.9. Google Ads and Advertising in Stories

1.9.1. Considerations for Creating Google Ads
1.9.2. Examples of Ads with Copy that Sells on Google
1.9.3. Considerations for Creating Ads in Stories
1.9.4. Examples of Stories with Copy that Sells

1.10. Amazon Ads

1.10.1. Why Advertise on Amazon
1.10.2. Types of Ads on Amazon
1.10.3. How to Optimize Amazon Ads with Copy
1.10.4. Real Examples of Amazon Ads

Achieve maximum optimizaation in copywriting for Amazon ads"

Postgraduate Certificate in Copywriting for Advertisements

In a world saturated with information and fierce competition, it is essential to stand out and capture the attention of your audience. How do you do it? With the right copywriting skills, the power of words becomes your secret weapon to persuade, excite and motivate your customers. If you are looking for a program that will provide you with the knowledge you need to specialize in this field, you've come to the right place. The Postgraduate Certificate in Copywriting for Advertisements created by TECH Global University will help you fulfill that purpose. Designed by Postgraduate Diplomas in the field, this program will take you from the basics to advanced techniques to create compelling and effective messages. You will learn how to write impactful headlines that attract attention and arouse interest in seconds. In addition, you will discover how to use consumer psychology to emotionally connect with your audience and get them to take action. All this, without having to leave home, with the best teaching tutorials and interactive material that will give that rewarding plus to your professional profile.

Be a Postgraduate Diploma in Copywriting for Advertisements

This Postgraduate Certificate is a voluminous, but dynamic content proposal devised by TECH as a way to update your skills in the face of the new demands of the labor market. Within the respective training, we offer you both online classes that you can manage under your own time availability, as well as a diverse interactive agenda that encompasses from techniques to create persuasive descriptions that highlight the benefits of your product or service and convert readers into loyal customers; to ways to optimize your texts for search engines (SEO), which will increase your online visibility and help you reach a wider audience. Upon completion of the Postgraduate Certificate program, you will be a Postgraduate Diploma in the art of persuasion and will be prepared to succeed in the competitive world of advertising and marketing. This will allow you to work as a copywriter in advertising agencies, marketing companies or even launch your own business. The opportunities are limitless, with TECH you are guaranteed a better professional future. enroll now!