This Postgraduate certificate is the best investment you can make when choosing a refresher program to expand your existing knowledge of Communication Company Management and Social Media”

This Postgraduate certificate provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Communication Company Management and Social Media. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in the monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 150 hours of study, and all theoretical and practical knowledge is presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the trained level of its members, create protocols for action and disseminate the most important developments in the specialty.

With an online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Communication professionals must continue their specialization to adapt to new developments in the field"

This Postgraduate certificate in Communication Company Management and Social Media contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program is the best option you can find to specialize in Communication Company Management and Social Media"

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This 100% online Postgraduate certificate will allow you to balance your studies with your professional work while increasing your knowledge in this field"

This is the best option to learn about the latest advances in Communication Company Management and Social Media"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate certificate in Communication Company Management and Social Media contains the most complete and up-to-date program on the market"

Module 1. Communication Company Management

1.1. The Industries of Communication

1.1.1. Mediamorphosis
1.1.2. Digital Transformation
1.1.3. Cybermedia

1.2. Legal and Economic Structure of Communication Enterprises

1.2.1. Individual Entrepreneur
1.2.2. Trading Companies
1.2.3. Media Conglomerates

1.3. Structure, Administration and Challenges of Management

1.3.1. Departmental Structure in Communication Management
1.3.2. Current Trends in Management Models
1.3.3. Integration of Intangibles
1.3.4. Communication Department Challenges

1.4. Strategic Analysis and Competitiveness Factors

1.4.1. Analysis of the Competitive Environment
1.4.2. Competitiveness Determinants

1.5. Business ethics

1.5.1. Ethical Behavior in Companies
1.5.2. Deontology and Ethical Codes
1.5.3. Fraud and Conflicts of Interest

1.6. The Importance of Marketing in Communication Companies

1.6.1. Marketing Strategies in Traditional Media
1.6.2. Impact of Social Networks on the Media Agenda

1.7. Strategic Thinking and Systems

1.7.1. The Company as a System
1.7.2. Strategic Thinking Derived from Corporate Culture
1.7.3. The Strategic Approach From a People Management Perspective

1.8. Branding

1.8.1. The Brand and Their Functions
1.8.2. Branding
1.8.3. Brand Architecture

1.9. Creative Strategy Formulation

1.9.1. Explore Alternative Strategies
1.9.2. Counter Briefing or Creative Briefing
1.9.3. Branding and Positioning

1.10. Design of a Crisis Manual/Crisis Communication Plan

1.10.1. Preventing the Crisis
1.10.2. Managing Crisis Communication
1.10.3. Recovering from the Crisis

This program will allow you to advance in your career comfortably"