Become an excellent journalist and learn how to tell stories that bring consumers closer to your products or services”

Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained a great prominence since its beginnings. Journalism encompasses different branches: social, cultural, economic, sports, international, events, conflicts, etc. This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case. 

Additionally, the transmission of information can be carried out through different media. Specifically, this program aims to specialize students in Advertising Theory. To do so, it is necessary to acquire a series of skills that allow you to put into practice all that has been learned.  

The syllabus covers the fundamentals and history of advertising, its protagonists (advertisers, agencies and recipients), the process of advertising creation and the media through which it can be carried out. All this is complemented with a series of success stories that will make it easier to understand.

This program is the most complete and addressed so that the professionals in the field of Journalism and Communication reach a higher level of performance, based on the fundamentals and the latest trends in advertising. Take advantage of the opportunity and become a professional with solid foundations through this program and the latest educational technology 100% online.   

This program will allow you to improve your skills and become a successful Journalist”

This postgraduate certificate in Advertising Theory contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of case studies presented by experts in Advertising Theory
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies for teaching Advertising Theory
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificates perfect for you to learn how to tell the story you want to tell and do it in a professional way"

Its teaching staff includes professionals belonging to the world of journalism, who bring to this program the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professionals must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of theory of advertising. 

Don't miss the opportunity to increase your skills in Advertising Theory"

Learn the latest trends in Advertising Theory and be the best in this field"

This postgraduate certificate is oriented towards the Journalism professionals, so that they can acquire the necessary tools to develop in this specific field, knowing the latest trends and delving into those topics that make up the forefront of this area.

The postgraduate certificate in Advertising Theory will allow you to specialize in this broad field of communication”

General Objective

• Understand the theories of advertising, marketing, public relations and corporate communication

Specific Objectives

• Know the origin, evolution and economic and social impact of advertising
• Know how to describe the structure of advertising agencies
• Know the basic notions about advertising and marketing
• Define each of the functions for the management of the information company, highlighting their main applications

Enroll in the best postgraduate certificate in Advertising Theoryof the current university scenario"