Grow your clients' online businesses: become an indispensable professional"

Digital marketing has become a decisive aspect of business. The vast majority of companies that operate offline also operate online, due to the growth of Internet shopping that makes having a digital store, and Website Marketing options, extremely attractive.

However, establishing an online business and making a profit from that business are two different things. Many users and customers do not have the knowledge and tools to set up their own online store, much less to be able to market it properly. In other words, it tends to be put off by many companies. Therefore, qualified professionals are needed to carry out this task, with these hired experts putting strategies in place to help clients improve their sales margin.

This Postgraduate diploma in Website Marketing provides the knowledge and qualification to turn students into specialists, so that they are able to advance professionally and be positively valued by their clients, in a field with increasing economic potential.

The contents of this program are focused on practical skills, so that students can directly apply their learning, without the need for further professional development. The contents have been specially designed by a faculty of experts in Internet marketing, who have prepared a complete and targeted syllabus, ready to provide all the solutions and tools that a professional needs.

Marketing is a critical element for any new business, and you can be the professional it calls for"

This Postgraduate diploma in Website Marketing contains the most complete and up-to-date program on the market. The most important features include:

• Comprehensive and targeted content that contains the keys to offering the best web marketing options
• A practical approach, which enables students to apply their new knowledge immediately
• Special attention to new developments in web marketing, so that students have the best possible tools at their disposal
• The use of modern teaching methodologies
• Flexibility and adaptation to the student, who will be able to learn in the way that best suits their professional and personal circumstances
• Content that is accessible from any fixed or portable device with an Internet connection

Provide your clients with the best digital marketing and sales solutions"

The teaching staff includes professionals from the sector who contribute their professional experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education designed to prepare them for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Become a specialist: specialization is the present and the future"

Marketing is a key concern on the Internet, so don't neglect your skills"

The program for this Postgraduate diploma in Website Marketing is listed below. It is a comprehensive and in-depth program, covering all the challenges that website marketing may pose, so that the student will be able to face any eventuality and provide a great business service for their clients and employers.

TECH has analyzed the website marketing sector to give you all the essentials to be a valuable professional"

Module 1. Website Marketing

1.1. Website Commercialization

1.1.1. Website Commercialization
1.1.2. Website Development Cost
1.1.3. Profitability Calculations

1.2. Invoicing and Taxation

1.2.1. Freelance Invoicing
1.2.2. Company Invoicing
1.2.3. Taxation

1.3. Sales Funnels: Attraction Phase

1.3.1. Organic Traffic

1.3.1.1. SEO

1.3.2. Payment Traffic

1.4. Sales Funnels: Interaction Phase

1.4.1. Emailing
1.4.2. Forms
1.4.3. CTAs

1.5. Sales Funnels: Conversion Phase

1.5.1. Offer
1.5.2. Ideas to Close the Sale
1.5.3. Customer Objections

1.6. Sales Funnels: Loyalty Phase

1.6.1. Exceeding Customer Expectations
1.6.2. Customer Service
1.6.3. Affiliation Systems
1.6.4. Surveys

1.7. Analytics

1.7.1. Analysis
1.7.2. KPIs
1.7.3. Emailing Analytics
1.7.4. Social Network Analytics

1.8. Analytics: Analyzing Websites Using Google Analytics

1.8.1. Audience Analytics
1.8.2. Purchase Analytics
1.8.3. Behavior Analytics
1.8.4. Conversion Analytics

1.9. Marketing Automation

1.9.1. The Purpose of Automating
1.9.2. Automation Software
1.9.3. Workflows
1.9.4. Scoring

1.10. Growth Hacking

1.10.1. Growth Hacking
1.10.2. Growth Hackers
1.10.3. Techniques and Examples

Module 2. Website Engineering and Architecture

2.1. Website Engineering and Architecture

2.1.1. Website Architecture
2.1.2. Uses and Applications

2.2. The Pillars of Web Architecture

2.2.1. Public
2.2.2. Contents
2.2.3. Context

2.3. Horizontal Web Architecture

2.3.1. Advantages
2.3.2. Examples:

2.4. Vertical Web Architecture

2.4.1. Advantages
2.4.2. Examples:

2.5. Web Architecture Phases

2.5.1. Taxonomy
2.5.2. Labelling
2.5.3. Site Map

2.6. Web Architecture and Web Design

2.6.1. Types of Pages
2.6.2. Component Presence
2.6.3. Linking Needs

2.7. Web Architecture and Web Browsing

2.7.1. Structure
2.7.2. Categorization
2.7.3. Marking
2.7.4. Usability

2.8. Web Architecture and SEO

2.8.1. Benchmark
2.8.2. Keyword Research
2.8.3. URLs
2.8.4. Internal Links
2.8.5. Cannibalization

2.9. Web Architecture Tools

2.9.1. Mindmeister Mind Maps
2.9.2. Analyzing URLs Screaming Frog SEO Spider
2.9.3. Analyzing Web Traffic Using Google Analytics

2.10. Google Search Console

2.10.1. Keyword Analysis
2.10.2. Opportunity Keywords
2.10.3. Website Performance

Module 3. Website Security Systems

3.1. Perimeter Security

3.1.1. Network Firewall
3.1.2. Demilitarized Zone (DMZ)
3.1.3. Load Balancers

3.1.3.1. Content Delivery Network (CDN)

3.1.4. Web Application Firewall (WAF)

3.2. Encrypted Web Communications

3.2.1. SSL Certified
3.2.2. Protocols
3.2.3. Cipher Suit
3.2.4. Vulnerabilities

3.2.4.1. Poodle
3.2.4.2. Ticketbleed
3.2.4.3. Beast attack
3.2.4.4. ROBOT
3.2.4.5. Heartbleed

3.3. Vulnerability Analysis

3.3.1. XXS (Cross Site Scripting)
3.3.2. SQL Injection
3.3.3. CSRF
3.3.4. Code Injection
3.3.5. DoS

3.3.5.1. DDoS

3.4. Security Headers

3.4.1. X-Frame Options
3.4.2. X-XSS-Protection
3.4.3. X-Content-Type-Options
3.4.4. Referrer Policy
3.4.5. HTTPS Strict Transport Security (HSTS)

3.5. Authentication and Authorization

3.5.1. HTTP Authentication

3.5.1.1. Basic
3.5.1.2. Digest
3.5.1.3. NTLM

3.5.2. Protocols and Standards

3.5.2.1. Oauth
3.5.2.2. OpenID

3.6. Web Auditing

3.6.1. Auditing Technique

3.6.1.1. Black Box
3.6.1.2. White Box
3.6.1.3. Grey Box

3.6.2. OWASP Methodology
3.6.3. Bug Bounty

3.7. Application Programming Interface (API) Security

3.7.1. Types of APIs

3.7.1.1. REST
3.7.1.2. SOAP
3.7.1.3. Others

3.7.2. Attacks and Risks
3.7.3. Traffic Analysis

3.8. Content Management System (CMS) Security Management

3.8.1. WordPress
3.8.2. Joomla
3.8.3. Drupal
3.8.4. Magento

3.9. Secure Application Development

3.9.1. Secure Software Development Life Cycle
3.9.2. Risk Assessment
3.9.3. Security Tests
3.9.4. Good Practices

3.10. Crisis Management and Resilience

3.10.1. Crisis Management and Incident Response
3.10.2. Security Incident Response Process

3.10.2.1. Preparation
3.10.2.2. Identification
3.10.2.3. Containment
3.10.2.4. Eradication
3.10.2.5. Recovery
3.10.2.6. Lessons Learned

3.10.3. Backup Copies

Module 4. e-Commerce Creation and Administration

4.1. e-Commerce Development

4.1.1. Functions
4.1.2. Advanced Functions
4.1.3. Administration

4.1.3.1. Payment Systems
4.1.3.2. Customer Management
4.1.3.3. Order Management

4.1.4. Own Product/ Dropshipping

4.2. Database Programming and Structure

4.2.1. Selecting Development Environment
4.2.2. Web Structure for e-Commerce
4.2.3. Database Structure

4.3. e-Commerce Design

4.3.1. Main Screen
4.3.2. Login and Register Areas
4.3.3. Product Screen Structure
4.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc.

4.4. In-house Development vs. CMS (Content Management System)

4.4.1. Advantages and Disadvantages of Using CMS
4.4.2. Selecting CMS According to Development Types
4.4.3. Proprietary System or Online Cloud

4.4.3.1. Wordpress + Woocommerce
4.4.3.2. Prestashop
4.4.3.3. Magento
4.4.3.4. Shopify

4.5. Installing and Configuring the Work Environment

4.5.1. Hosting and Domain

4.5.1.1. SSL Activation and PHP Configuration

4.5.2. Installing CMS

4.5.2.1. Wordpress + Woocommerce Installation
4.5.2.2. Prestashop Installation
4.5.2.3. Magento Installation

4.5.3. Configuring and Launching CMS

4.5.3.1. Configuring and Launching Wordpress + Woocommerce
4.5.3.2. Configuring and Launching Prestashop
4.5.3.3. Configuring and Launching Magneto

4.5.4. Selecting a Definitive Work Environment

4.6. UX (User eXperience)

4.6.1. Design
4.6.2. Functionality vs. Design
4.6.3. Final Customer Optimization
4.6.4. Visibility of Priority Parts

4.7. SEO (Search Engines)

4.7.1. Keyword Search for Our Store
4.7.2. Optimizing Pages, Meta Labels, Titles and Others
4.7.3. Optimized Content
4.7.4. Backlinks, Press Releases and Reviews
4.7.5. Social Networks and Marketing

4.7.5.1. Creating Promotions
4.7.5.2. Optimizing Promotions and Buyer Persona

4.8. Payment and Logistics Systems

4.8.1. Configuring Virtual and Physical Payment Systems

4.8.1.1. PayPal
4.8.1.2. Stripe
4.8.1.3. Cash on Delivery
4.8.1.4. POS Banking
4.8.1.5. Installment Payment Systems

4.8.2. Logistics

4.8.2.1. Optimizing Shipment Channels
4.8.2.2. Optimized Shipment Selector Configuration

4.8.3. Delivery Automation

4.9. Marketing and Advertising

4.9.1. Competitive Analysis
4.9.2. Work Tools

4.9.2.1. Analysis Tools
4.9.2.2. Design Tools
4.9.2.3. SEO Tools
4.9.2.4. Optimization Tools

4.9.3. Installing Tracking Pixels for Advanced Segmentation
4.9.4. Creating Promotions

4.9.4.1. Facebook Ads
4.9.4.2. Twitter, TikTok, Pinterest and Other Massive Networks
4.9.4.3. Google Ads
4.9.4.4. Ad Optimization

4.10. Analysis, Data Measuring and Results

4.10.1. Measuring Traffic
4.10.2. Search Engine Analysis
4.10.3. Sources and Sales Percentages
4.10.4. Creating Promotional Landing Pages
4.10.5. Selling on Marketplace

4.10.5.1. Amazon
4.10.5.2. eBay

4.10.6. Problem Solving

Don't underestimate website marketing: it is key when conducting business on the Internet and becoming an expert can open many doors"